#83: Real-time bidding: how online tracking helps serving ads

Around IT in 256 seconds

We all know this feeling. You search for a hotel in Paris and you keep getting ads for hotels and flights for weeks to come. Or something even scarier. You visit a blog post highlighting the first symptoms of a pregnancy. An hour later every single website on the planet advertises diapers and baby formulas. How is that possible? How do they know? And how did we get into this dystopia? All of this became possible with real-time bidding. The billion-dollar industry that tracks our every movement.

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