Episode 19: Erin Sarofsky

Animalators

Erin Sarofsky is the owner and executive creative director of Sarofsky based in Chicago, IL. During our conversation, we dove into her process and workflow habits, how she began her company, and what it is like to work on projects with Marvel.

Links:

Website- http://sarofsky.com/

Twitter- https://twitter.com/Sarofsky

Art of the Title article- http://www.artofthetitle.com/title/captain-america-the-winter-soldier/

Animal Kingdom Main Titles- https://vimeo.com/168837557

Highlights:

-Digital Kitchen is “where I grew up”

-Taking every single opportunity

-Superfad

-Communicating budgets with workers

-Art of the Title - Captain America: The Winter Soldier

-Workflow habits

-Concept-ing process

-Be careful with partnerships

-Creating good workplace culture

-Helping younger designers build talent

-Always have a junior and a senior on a project

-Learning how to be a boss

-Community title sequence

-Pitching strategies

-Studio set-up for Marvel

-Focus on design

-Favorite parts of working with Marvel

-People respond to authenticity

-Upcoming projects

-Animal Kingdom on TNT

-Love anything with a heavy design element & main titles

-Being a great collaborator with the client

-Dream Client: Marvel

-Favorite animated film: Toy Story

-What does your family think you do: Mom said I design business cards

-Animalator: A little dog