Deploy and PropTech in 2024 with Jordan Kostelac

Analyse Asia with Bernard Leong

"I think the biggest learning that I had, and, by extension, JLL [Jones Lang LaSalle] in my last capacity was that it's not sufficient to take these companies and then just let them in the door. You can't hand one of your business clients the keys and expect them to drive. So, one of the first cohort companies in Urban Lab was a robotics company, and we created a revenue-sharing agreement with them any property that you get into through us, there's a revenue share. But the downstream incentives weren't sufficient enough. We didn't provide enough tools to people who were actually interacting with the properties to then want to actually be able to do it. Most of them didn't even know about it. That speaks to the size of an organization like that. when you sit up in an organization, you sometimes forget that you can't just speak something into existence. You need a ground game ..." - Jordan Kostelac

Fresh out of the studio, Jordan Kostelac, CEO and co-founder of Deploy, dives into the ever-evolving landscape of the real estate industry and the burgeoning proptech sector in 2024. Reflecting on his previous role as the Director of Technology at JLL Asia Pacific, Kostelac shares the key lessons learnt while leading various proptech initiatives and establishing the UrbanLab accelerator with Swire Properties and PingAn. He details his transition from JLL to founding Deploy, a startup that addresses the inefficiencies of deal sourcing and due diligence in the startup venture ecosystem starting from the PropTech sector. Last but not least, he shares what great would look like for Deploy moving forward.

Audio Episode Highlights: [0:44] Quote of the Day by Jordan Kostelac #QOTD. [1:41] Introduction: Jordan Kostelac, CEO of Deploy. [5:03] Career Evolution from PropTech in JLL Asia Pacific to Deploy. [8:43] Lessons from Jordan Kostelac’s career journey. [11:22] Overview of the Real Estate Industry and Proptech in 2024. [17:34] Role of Technology in Real Estate: From Projects in JLL to the Formation of Urban Lab. [28:53] How startups need to navigate corporate partnerships. [31:20] How to evaluate and invest in PropTech startups. [33:54] Trends shaping the PropTech industry in the Asia Pacific. [37:08] How Jordan started his new venture, Deploy based on his experiences in Urban Lab. [40:17] How Bridgewater Associates’ Dots and other systems such as Kudos inspire Jordan to work out the mechanics for Deploy. [45:27] Deploy’s value proposition and its current progress. [51:53] What does great look like for Deploy? [53:17] Closing Thoughts and Recommendations.

You can find Jordan on his LinkedIn: https://www.linkedin.com/in/jkostelac/ and X (formerly known as Twitter): https://twitter.com/Scopelessness and more on Deploy here: https://deploycapital.online/

Podcast Information: Bernard Leong hosts and produces the show. Proper credits for the intro and end music: "Energetic Sports Drive" and the episode is mixed & edited in both video and audio format by G. Thomas Craig

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