Episode 152: Overcoming Barriers and Recognising Opportunities in Internationalisation for SME's with Mauve Group's Annette Ord

AIBF Business Talk

On this week's AIBF Business Talk, AIBF CEO Elaine Carroll chats with Annette Ord, Commercial Director of Mauve Group, about global expansion opportunities and challenges for SMEs. 🌐✨

The Mauve Group are a trusted partner to organisations of any size seeking to expand their horizons, and achieve growth beyond their home markets.

Annette highlights the importance of recognising your business’s potential to grow internationally. Many SMEs think they’re too small for global markets, but with the right strategy and support, even small teams can expand abroad. 💼🚀

She notes that key challenges include cultural differences, language barriers, and financial concerns. However, services like Mauve Group’s "Employer of Record" can simplify the process, allowing businesses to test international markets without major capital investment. 🌎💡

Annette emphasises that now is a great time to explore global opportunities, especially as many businesses seek to expand post-pandemic. With Mauve Group’s expertise, SMEs can take their first steps into new territories quickly and efficiently. 📈🗺️

Acknowledging the important role they play in helping businesses expand internationally, AIBF have partnered with UL to undertake some research into the Internationalisation of Irish SMEs with support from Mauve Group. ✨

Tune in for more insights and strategies on overcoming barriers to international expansion. 🌟

This is the first in a series of podcasts in conjunction with the Mauve Group exploring the area of Internationalising SMEs – Current Practices, Barriers, and Opportunities.