Episode 137: Unconventional Pathways: James Colbert's Journey to Real Estate Success

AIBF Business Talk

On this week’s AIBF Business Talk, Elaine Carroll, AIBF CEO, chats to James Colbert, Director of Colbert & Co Estate Agents, a prominent property firm in East Cork.

James's unconventional entry into the Real Estate industry through family involvement in construction provided a unique perspective with his practical experience shaping his approach. Their branding strategy aims for a blend of tradition and modernity, reflecting their ethos and maximising online visibility. 🏡

Traditional property marketing has shifted towards social media platforms like TikTok, enhancing engagement. James recounts their organic growth, from community projects to employing a dedicated social media manager and videographer, revolutionising their content creation. 📱📸

James emphasises their adaptation to social media for better outreach, particularly to younger demographics. He shares their journey from community engagement projects to becoming social media-savvy. 💡

While buoyant, the property sector faces challenges, including rising costs and regulatory burdens. James stresses the importance of maintaining service quality amidst financial pressures, advocating for industry-wide improvements in efficiency and customer satisfaction. 💼

James' passion for his work, combined with his diverse background, has earned recognition, including Colbert & Co. being honoured as the 2024 Business All-Star Real Estate Agency of the Year. Such accolades provide validation and motivation amid challenges, reinforcing their commitment to excellence and innovation. 🥇

🎧Tune in now for some wonderful insights from James.