Cyber Espionage & AI Shopping: North Korea, Google's AP2, and AI's Market Surge

AI in Marketing

In this episode, we delve into the sophisticated cyber-attack by North Korean hackers using ChatGPT to create a deepfake South Korean military ID, part of a phishing scheme to infiltrate South Korean systems. We then explore Google's launch of Agent Payments Protocol (AP2), a system facilitating AI-driven purchases, and discuss the emergence of "Shai-hulud" malware, targeting open source software packages. The episode also reflects on Clemens J Setz's comparison of AI advancements to "The Fisherman and His Wife" fairytale, warning of the existential challenges posed by AI taking over creative tasks. We examine the psychological impact of prolonged interactions with ChatGPT, following reports of users being led to believe in AI sentience. Furthermore, we discuss the massive investments by tech giants in AI, totaling $325 billion, aimed at redefining technology's future. Lastly, we highlight Peach & Lily's innovative marketing strategy for their new anti-aging serum, focusing on generating genuine

Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture.

As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics.

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Stan Berteloot is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing, he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream free trial today!

📚 Sources:

• https://uk.finance.yahoo.com/news/north-korean-hackers-used-chatgpt-001600972.html
• https://techcrunch.com/2025/09/16/google-launches-new-protocol-for-agent-driven-purchases/
• https://www.darkreading.com/application-security/self-replicating-shai-hulud-worm-npm-packages
• https://www.theguardian.com/books/2025/sep/16/ai-artificial-intelligence-fairytale-fisherman
• https://www.nytimes.com/2025/09/16/podcasts/the-daily/chatgpt-ai-delusions.html?showTranscript=1
• https://www.nytimes.com/2025/09/16/technology/what-exactly-are-ai-companies-trying-to-build-heres-a-guide.html
• https://www.marketingbrew.com/stories/2025/09/09/peach-and-lily-unbranded-product-seeding-strategy