Geography of Wellness Initiative by the Global Wellness Institute 2024
Manage episode 444960900 series 3604081
Main Themes:
- Mapping the Global Wellness Economy: The GWI's "Geography of Wellness" initiative aims to provide detailed economic data on the wellness industry in select countries.
- Country Partnerships: The initiative invites countries to become partners and gain a global platform to showcase their unique wellness traditions, culture, and offerings.
- Promoting Growth and Collaboration: The initiative aims to facilitate collaboration across the health and wellness industries and advocate for sustainable growth in the sector.
Most Important Ideas/Facts:
- Wellness Economy Size: The global wellness economy is estimated at $4.4 trillion (2020).
- Eleven Sectors: The wellness economy encompasses eleven diverse sectors, including activities, products, services, travel, and technology.
- Country-Specific Data: The GWI provides robust economic research and statistics on selected wellness sectors for each partner country.
- Target Audience: The research data is valuable for investors, developers, tourism boards, and wellness brands seeking to understand and engage with specific wellness markets.
- Partnership Benefits: Country partners receive a range of benefits, including:
- Exclusive research on their country's wellness economy
- A dedicated country page on the GWI website
- Global visibility and recognition
- Opportunities to showcase their wellness traditions and offerings
- Direct links to their company/brand’s URL
- Social media, email, and press exposure
Key Quotes:
- "The wellness economy, as defined by GWI, is broad and diverse. Its eleven sectors encompass many different types of consumer activities and expenditures, including products, services, travel, and technology."
- "Every country’s wellness economy is unique. Its composition can vary widely from country to country, based on its development history, culture, socioeconomic conditions, and government policy."
- "Companies downloading this valuable country specific research include investors in wellness real estate and communities, developers, bank institutions, tourism boards, and world-renowned wellness brands."
Traditions Map Highlights:
The "Traditions Map" included in the document visually represents the diverse wellness offerings around the world, including:
- Americas: Native American Healing Traditions (USA), Temazcal (Mexico), Rainforest Spa Retreats (Costa Rica, Belize), Thermal Resorts (Argentina, Chile), Aesthetic and Thermal Wellness (Brazil)
- Africa: Sand Baths (Egypt), Dead Sea Spa Resorts (Israel), Wine Retreats (South Africa), Walking Safaris (Zambia), Safari Spas (Kenya, Tanzania, Botswana)
- Asia & Oceania: Surf Retreats (Australia), Ayurveda (India), Onsen (Japan), TCM (China), Jjimjilbang (Korea), Medical Wellness and Thai Massage (Thailand), Jamu Herbal Medicine and Balinese Massage (Indonesia), Business Traveler/Urban Wellness and Sound Healing (Singapore)
- Europe: Thermal Bathing Traditions and Public Health/Mental Wellness (UK), Turkish Baths (Turkey), Banya (Russia), Nordic Wellness (Norway), Sauna (Finland), Climatic Health Resorts (Germany), Alpine Wellness Hotels (Austria), Thalassotherapy (France), Hot Springs (New Zealand)
- Other: Beach Massages (Caribbean), Hammams (Morocco)
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