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The Beauty of DTC Marketing
Manage episode 456621491 series 3241001
محتوای ارائه شده توسط Digital Marketing Institute. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Digital Marketing Institute یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Want to look inside the strategies of a successful DTC agency working in the beauty and lifestyle area? This week, host Will Francis chats with Nikki Lindgren, founder of digital agency Pennock, about where she's seeing the best ROI for DTC beauty and lifestyle brands. Nikki shares unexpected insights about advertising channels, the evolution of social commerce including TikTok Shop, and what's working in performance marketing today.
3 top tips from Nikki:
- Don't overlook Reddit - it's an efficient ad platform reaching audiences who aren't on traditional social media
- Focus on Marketing Efficiency Ratio (MER) instead of ROAS to better understand overall campaign performance
- Use programmatic native advertising to appear alongside relevant articles where your audience is already engaged.
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