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Julio E. Proano - Data-driven decision making in a digital strategy
Manage episode 272814954 series 2793912
Julio E. Proano is the senior manager for social media channel strategy at the healthcare company Novartis. He is fascinated by data-enabled technological innovations and consequently a big proponent of data-driven decision making.
This episode explores the importance of being data-driven in a digital strategy, highlights some of the main pitfalls for marketers when analyzing and acting on data, and addresses some of the concerns for data collection going forward. Julio also describes a very interesting and innovative use case of a data-driven application and some of its additional potentials.
Links and mentions:
165 قسمت
Manage episode 272814954 series 2793912
Julio E. Proano is the senior manager for social media channel strategy at the healthcare company Novartis. He is fascinated by data-enabled technological innovations and consequently a big proponent of data-driven decision making.
This episode explores the importance of being data-driven in a digital strategy, highlights some of the main pitfalls for marketers when analyzing and acting on data, and addresses some of the concerns for data collection going forward. Julio also describes a very interesting and innovative use case of a data-driven application and some of its additional potentials.
Links and mentions:
165 قسمت
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