Product Goal with Dave West

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Manage episode 291460513 series 1157219
توسط drunkenpmradio, Dave Prior, Agile Trainer, and Project Manager توسط Player FM و جامعه ما پیدا شده است - کپی رایت توسط ناشر، و نه متعلق به Player FM، و صدا به طور مستقیم از سرور های آنها پخش می شود.برای پیگیری به روز رسانی در Player FM دکمه اشتراک را بزنید، و یا فید URL را به دیگر برنامه های پادکست بچسبانید.
TLDR - My podcast interview with CEO Dave West on the Product Goal - what is it, how do I work with it. In November 2020 Jeff Sutherland and Ken Schwaber introduced a new version of the Scrum Guide. There are a number of changes they introduced to Scrum in the update, including the topic of Product Goal. Here is what the Scrum Guide says about Product Goal: “The Product Goal describes a future state of the product which can serve as a target for the Scrum Team to plan against. The Product Goal is in the Product Backlog. The rest of the Product Backlog emerges to define “what” will fulfill the Product Goal. A product is a vehicle to deliver value. It has a clear boundary, known stakeholders, well-defined users, or customers. A product could be a service, a physical product, or something more abstract. The Product Goal is the long-term objective for the Scrum Team. They must fulfill (or abandon) one objective before taking on the next.” Initially, I found this mildly at odds with respect to how I tend to think of the Product Backlog - as a set of options... all the things we could do. And the more I tried to understand it, the more I felt it slipping through my fingers. I've raised my concerns about the Product Goal in a few other interviews recently, but I got to a point where I knew I needed help getting my head around it. So I reached out and I am deeply indebted to the folks from who were kind enough to share their time and wisdom with me. This interview with CEO, Dave West, is one in a series of podcasts I am going to post on the topic. Dave not only helped me get a better understanding of the concept, but he challenged me with something towards the end of the interview that helped me shake off my dogmatic blues and re-embrace the idea of Scrum being a framework that is meant to be adapted. Links from the podcast - The Scrum Guide: - What is Scrum at - Ralph Jocham's Product Goal Canvas - The Professional Product Owner: Leveraging Scrum as a Competitive Advantage by Don McGreal and Ralph Jocham Previous Interviews that involve Product Goal: - The Product Goal w/ Ryan Ripley: - Scrum Guide 2020: Scrum Artifacts w Chris Li: If you'd like to contact Dave West you can find him here: - Email: - LinkedIn: - - Twitter:

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