Episode #003 - Blair Enns

Agent of Change

On episode 3 of Agent of Change, we welcome Blair Enns, CEO of Win Without Pitching. For the last 15+ years, Blair and his team have ran sales and business development training programs for owners and employees of design firms, ad agencies, PR practices and other creative businesses. He is also the author of a manifesto on business practices for creative firms in which he lays 12 proclamations designed to help agencies resist the profession-wide pressure to toe the free-pitching line. Find the manifesto here: https://www.winwithoutpitching.com/the-manifesto/ Today, Blair discusses the First Principle of Selling Expertise and shares with us a mantra to support the position of power the expert should take throughout the sales process. You can find Blair here: - winwithoutpitching.com - www.linkedin.com/in/blairenns - twitter.com/blairenns - 2bobs.com