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The Future of Public Relations Roles
Manage episode 284211566 series 2870312
محتوای ارائه شده توسط Chris & Martin. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Chris & Martin یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
On this episode of African Retooled we take a journey back in time to 3200BC, to the origins of Public Relations. One of the oldest professions, Public Relations is about story telling. The human being experiences life through narratives. In our discussion, we find out from Naomi Mutua, Deputy Managing Partner Ogilvy Public Relations, about how curation of stories is the back bone of PR. We paint a picture of where PR begun and what PR has become then imagine together what PR is going to be. Naomi gives us insights into the disruption the profession is going through and the key skill sets that the communications professional of tomorrow needs to have to remain relevant and employable.
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