Ep. 51 Aziz Rahimtoola discusses diverse audiences and how to address them with AdTechGod

AdTechGod Pod

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محتوای ارائه شده توسط AdTechGod, The AdTech God and The AdTech God. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط AdTechGod, The AdTech God and The AdTech God یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

All About Change

1
Jay Ruderman - How to Find Your Fight & Drive Social Change 32:17

12 روز پیش32:17

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32:17

Jay is more than just the host of All About Change podcast. He is a lawyer and international activist, who has focused his life’s work on seeking social justice by advocating for the rights of people with disabilities worldwide. On the special episode of All About Change, Mijon Zulu, the managing producer of the "All About Change" podcast, is taking over hosting duties to interview Jay Ruderman about his new book, his activist journey, and why activism is even more important today. Episode Chapters (0:00) intro (02:38) How does one choose a cause to go after? (03:33) Jay’s path to activism (07:50) Practical steps a new activist can take (09:24) Confrontation vs trolling (17:36) Learning from activists operating in different sectors (19:20) Resilience in activism (22:24) Reflections on Find Your Fight and goodbye For video episodes, watch on www.youtube.com/@therudermanfamilyfoundation Stay in touch: X: @JayRuderman | @RudermanFdn LinkedIn: Jay Ruderman | Ruderman Family Foundation Instagram: All About Change Podcast | Ruderman Family Foundation To learn more about the podcast, visit https://allaboutchangepodcast.com/ Looking for more insights into the world of activism? Be sure to check out Jay’s brand new book, Find Your Fight , in which Jay teaches the next generation of activists and advocates how to step up and bring about lasting change. You can find Find Your Fight wherever you buy your books, and you can learn more about it at www.jayruderman.com .…

حدود یک سال پیش 27:48

MP3•خانه قسمت

In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio.

Aziz's shares his journey from traditional media to digital advertising, the importance of building an inclusive media ecosystem, and the cultural resilience demonstrated by his team during the COVID-19 pandemic.

Aziz emphasizes the need for representation in advertising and the future of content creation in a diverse world.

Thank you to Flashtalking and AdLib for sponsoring this episode.

Takeaways

Aziz transitioned from traditional media to mobile advertising due to declining TV ratings.
Sabio aims to create a more inclusive media ecosystem for diverse audiences.
The company focuses on efficiency in reaching both general and diverse markets.
Cultural resilience during COVID-19 highlighted the strength of Sabio's team.
Diverse audiences are seen as a growth opportunity for brands.
Aziz believes in eliminating biases in data to better represent consumers.
The future of advertising lies in understanding and representing diverse audiences.
Streaming TV is democratizing content and changing the advertising landscape.
Aziz encourages a fun and challenging work environment for his team.
The rise of content creators is reshaping how audiences consume media.

Chapters

00:00 Introduction to Sabio and Aziz Rahimtoola
01:47 The Journey from Traditional Media to Digital Advertising
05:52 Building an Inclusive Media Ecosystem
11:55 Cultural Resilience During COVID-19
17:00 The Future of Advertising and Content Creation

Learn more about your ad choices. Visit megaphone.fm/adchoices

91 قسمت

#Entrepreneur #Business #Marketing #Careers #AdTechGod, The AdTech God #The AdTech God #Ad Tech

AdTechGod Pod

Ep. 51 Aziz Rahimtoola discusses diverse audiences and how to address them with AdTechGod

AdTechGod Pod

published حدود یک سال پیش

اشتراک گذاری

MP3•خانه قسمت

In this episode AdTechGod invites Aziz Rahimtoola, CEO and co-founder of Sabio.

Aziz emphasizes the need for representation in advertising and the future of content creation in a diverse world.

Thank you to Flashtalking and AdLib for sponsoring this episode.

Takeaways

Aziz transitioned from traditional media to mobile advertising due to declining TV ratings.
Sabio aims to create a more inclusive media ecosystem for diverse audiences.
The company focuses on efficiency in reaching both general and diverse markets.
Cultural resilience during COVID-19 highlighted the strength of Sabio's team.
Diverse audiences are seen as a growth opportunity for brands.
Aziz believes in eliminating biases in data to better represent consumers.
The future of advertising lies in understanding and representing diverse audiences.
Streaming TV is democratizing content and changing the advertising landscape.
Aziz encourages a fun and challenging work environment for his team.
The rise of content creators is reshaping how audiences consume media.

Chapters

00:00 Introduction to Sabio and Aziz Rahimtoola
01:47 The Journey from Traditional Media to Digital Advertising
05:52 Building an Inclusive Media Ecosystem
11:55 Cultural Resilience During COVID-19
17:00 The Future of Advertising and Content Creation

Learn more about your ad choices. Visit megaphone.fm/adchoices

91 قسمت

#Entrepreneur #Business #Marketing #Careers #AdTechGod, The AdTech God #The AdTech God #Ad Tech

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AdTechGod Pod

1
The Refresh New: The Acquisition of Infosum by WPP 21:52

۳ روز پیش21:52

21:52

In this episode of The Refresh by Marketecture Media, host AdTechGod interviews Lauren Wetzel, CEO of InfoSum, following its acquisition by WPP. They discuss the implications of the acquisition, the importance of data collaboration, and how AI is transforming the advertising landscape. Lauren emphasizes the need for privacy and control in data usage while highlighting the unique capabilities of InfoSum's technology. The conversation also touches on the future roadmap for integrating AI and enhancing client services. Takeaways The acquisition of InfoSum by WPP signifies a strong alignment in vision and strategy. Data collaboration is essential for driving results in digital advertising. AI is transforming marketing by moving beyond traditional identity-based approaches. Privacy and control over data are paramount for clients in data collaboration. InfoSum's technology allows for unique data sets to be analyzed for insights. The integration with WPP will enhance capabilities for their clients. Speed and efficiency in data collaboration are critical for success. The future of advertising lies in leveraging AI for audience building and predictive behavior. InfoSum aims to maintain a mission-driven approach post-acquisition. The collaboration will enable faster onboarding and integration of new technologies. Chapter Chapters 00:00 Introduction to Marketecture Media and Upcoming Events 01:23 Acquisition of InfoSum by WPP 03:11 The Value of Data Collaboration 06:18 Intelligence Beyond Identity and AI Integration 09:28 Privacy and Control in Data Collaboration 12:29 Enhanced Capabilities for WPP Clients 15:32 Product Roadmap and Future Integration 18:25 Mission-Driven Approach and Team Dynamics Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
Ep. 73 Balancing Act: Psychology, Partnerships & the Future of AdTech with Ali Wendroff 27:58

۴ روز پیش27:58

27:58

In this episode of the AdTechGod Pod, Ali Wendroff, Vice President of Demand Partnerships at ShareThrough, shares her journey into the ad tech industry, her influences, and her experiences at various companies. She discusses the importance of human connection in business, the evolving landscape of ad tech, and how her background in psychology informs her approach to partnerships. Allie also reflects on her motivations, the challenges of balancing work and personal life, and her excitement for the future as she prepares for a new chapter in her life. Key Takeaways Ali's journey into ad tech began with a desire to learn something new. Her background in psychology helps her understand clients better. Building trust and confidence is crucial in partnerships. She emphasizes the importance of human connection in business. Ali believes in setting high standards for herself and her team. Her experiences at various companies shaped her approach to ad tech. She sees the ad tech industry as a puzzle to solve. Ali values the importance of creative strategies in advertising. She believes in the power of communication over email. Finding balance in life is a continuous journey. Chapters 00:00 Introduction to Ali Wendroff 01:08 Journey into Ad Tech 04:32 Influences and Inspirations 07:37 Building from the Ground Up 11:10 Transitioning to ShareThrough 14:14 Industry Trends and Future Outlook 19:50 Psychology in Ad Tech 24:43 Finding Balance and Motivation Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
The Refresh News: April 7 – TikTok Bidding War, Ad Fraud Drama, Spotify’s SAX Debut & WPP's AI Bet 8:31

۴ روز پیش8:31

8:31

In this week’s episode of The Refresh , Kait from Marketecture dives into a chaotic mix of acquisition rumors, ad fraud allegations, new tech rollouts, and a shift in how advertisers think about data and identity. From TikTok’s uncertain future to Spotify’s programmatic power play, here’s what went down. This week’s highlights: TikTok’s next owner? – Amazon, Applovin, and even a Trump-backed billionaire consortium are in the mix. Applovin’s algorithmic advantage and Amazon’s ecomm ambitions make them viable contenders—but antitrust and politics muddy the waters. No matter who ends up with TikTok, creators and advertisers should brace for disruption. Analytics vs. Verification Vendors (Again) – A new 240-page report alleges IAS, DoubleVerify, and HUMAN failed to block millions of ad impressions from known bots. The vendors clapped back, calling the findings flawed and unsubstantiated. Meanwhile, Analytics continues to expose weak points in media quality across the ecosystem, even if some argue the system is working “as designed.” Spotify launches the Spotify Ad Exchange (SAX) – The long-anticipated exchange is here, giving advertisers more control over targeting, measurement, and creative—plus the ability to generate AI-powered audio on-platform. It’s a clear move to democratize access and tap into the growing SMB market. WPP acquires InfoSum – WPP is going all in on federated data collaboration and AI-based targeting. With cookies fading and identifiers under scrutiny, the future of audience segmentation may lie in machine learning models and predictive behaviors—not user IDs. Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
Ep. 72 Tracking the Future: Oren Kaniel on Mobile Attribution, Privacy & Persistence 29:46

11 روز پیش29:46

29:46

In this episode, Oren Kaniel, CEO and co-founder of AppsFlyer, shares insights into the evolution of mobile attribution and marketing analytics over the past 14 years. He discusses the initial gap in the market that led to the creation of AppsFlyer, the pivotal moments that validated their approach, and the challenges faced in navigating user privacy regulations. Oren emphasizes the importance of passion and persistence in entrepreneurship, highlighting how these qualities have driven him and his team to innovate and adapt in a rapidly changing industry. Takeaways Oren Kaniel co-founded AppsFlyer to address a gap in mobile attribution. The mobile app ecosystem lacked measurement tools, leading to ineffective marketing strategies. The 'aha moment' for AppsFlyer came when they revealed the inefficacy of ad clicks and impressions. Privacy regulations have significantly impacted data collection and attribution methods. Oren emphasizes the importance of passion in driving innovation and overcoming challenges. The mobile marketing landscape is evolving towards multi-channel solutions. AppsFlyer has become a leader in privacy-enhancing technologies for measurement. The company faced initial skepticism from investors about the viability of mobile attribution. Oren's journey reflects the importance of resilience in entrepreneurship. The future of mobile marketing will focus on privacy-preserving measurement solutions. Chapters 00:00 The Birth of AppsFlyer 05:11 Identifying Market Gaps 10:58 The Aha Moment in Attribution 14:50 Navigating Privacy Regulations 20:03 The Future of Mobile Marketing 25:04 Passion and Persistence in Entrepreneurship Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
The Refresh News : March 31 – TikTok's Fate, Facebook’s Throwback Move, and Meta’s Bold Buy Strategy 7:08

12 روز پیش7:08

7:08

In this week’s episode of The Refresh News , Kait from Marketecture unpacks the countdown to TikTok’s next ban deadline, Facebook’s surprising return to its roots, and Meta’s controversial push for principal-based media buying. It’s a blend of tech speculation, platform nostalgia, and some hard-hitting ad industry strategy. This week’s highlights: TikTok + Perplexity? – With only days until the next ban deadline, Perplexity is pitching a future where TikTok becomes an AI-fueled search powerhouse. Imagine contextual Q&A built into your video feed, creator discovery powered by real user questions, and cross-platform personalization. Is it wishful thinking? Maybe. But it would be a bold reset for the social ecosystem. Facebook goes back to basics – Meta execs have finally admitted what users have been saying for years: we just want to see our friends. Facebook is reintroducing a dedicated feed for friends and family content. It’s a move driven by declining engagement and the growing sense that AI-generated filler isn't cutting it. Principal-based media buying – Meta is enticing major holding companies with bulk inventory deals, letting agencies buy media in advance and resell it to clients. Critics say it sacrifices transparency and trust. Supporters say it drives performance and margin. Either way, it signals a more aggressive monetization strategy as economic pressures mount. Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
Ep. 71 Connecting the Dots: Heather Macaulay on AdTech, MadTech & Making It Work 23:00

18 روز پیش23:00

23:00

In this episode of the AdTechGod Pod, Heather Macaulay, President of MadTech, shares her journey through the ad tech industry, discussing her career path, the culture at MadTech, and the always changing AdTech and MarTech industry. She emphasizes the importance of connectivity, efficiency, and personal relationships in the industry, while also addressing the challenges of maintaining work-life balance. Heather provides valuable insights into the future of the industry and the significance of collaboration in solving complex problems. Takeaways Heather's journey began in mobile marketing before transitioning to ad tech. The importance of education in sales and client relationships. MadTech focuses on product and data consultancy in the AdTech and MarTech space. A shift from checkbox solutions to intentional investment in technology. The convergence of AdTech and MarTech is becoming more pronounced. Efficiency is a key trend in the industry, driven by client needs. AI is playing a significant role in enhancing product development. Personal relationships are crucial in the ad tech industry. Finding balance in life is a continuous challenge for professionals. Connectivity between platforms is essential for future success. Chapters 00:00 Introduction to Heather Macaulay and Her Journey 03:01 Career Path and Industry Insights 06:05 MadTech's Culture and Team Dynamics 08:50 The Future of AdTech and MarTech 11:57 The Shift Towards Efficiency in the Industry 14:55 Personal Connections in AdTech 17:56 Finding Balance in a Demanding Industry 20:55 Key Takeaways and Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
The Refresh News: March 24 – Claude Gets Web Search, Apple’s Streaming Gamble, and AdTech’s Next Great Shift 5:00

18 روز پیش5:00

5:00

In this week’s episode of The Refresh , Kait from Marketecture covers a surprisingly calm week in advertising—on the surface. From Claude’s long-awaited web search update to billion-dollar losses at Apple TV+ and a broader philosophical take on the state of the ad industry, this one is quiet but loaded. This week’s highlights: Anthropic enables web search on Claude – Finally joining ChatGPT, Gemini, and Perplexity in bridging the gap between outdated training data and real-time relevance Apple TV+ has lost $1B – While not a big deal for Apple financially, it raises questions about a potential larger strategy around measurement, data, and platform control A shift in the foundation of ad tech – The legacy model of programmatic is being re-architected, challenged by AI, changing consumer behavior, and the collapse of traditional tools like cookies and MTA Advertisers are leveling up – Seeking transparency, platform consolidation, and ownership of their data Vendors are all blending together – DSPs, SSPs, and media networks must find new ways to differentiate beyond surface-level features #adtechgod #advertising #news #adtech #god Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
The Refresh News: Innovating the Future: Grant Parker on the New Innovid & Flashtalking Merger 8:19

23 روز پیش8:19

8:19

In this episode of Refresh by Marketecture Media, host AdTechGod speaks with Grant Parker, President at The new Innovid, about the recent rebranding following Mediaocean's acquisition of Innovid. They discuss the significance of the merger, the strategic choice of the name Innovid, and the future direction of the company, focusing on innovation, transparency, and the integration of capabilities from both Innovid and Flashtalking. The conversation highlights the evolving advertising technology space and the company's commitment to providing clients with a comprehensive, omni-channel solution. Takeaways The rebranding to Innovid reflects a commitment to innovation. The merger aims to provide brands with better choices in advertising technology. There is a significant shift towards CTV and AI in advertising. Transparency in brand-consumer connections is increasingly demanded. The merger combines the strengths of Innovid and Flash Talking. Clients will experience immediate benefits from the merger. The focus is on scaling personalization across all screens. Innovid is now the second largest independent ad server. The integration will enhance creative delivery and measurement capabilities. The future of advertising lies in an omni-channel operating system. Chapters 00:00 Introduction to Innovid's Rebranding 03:00 Industry Shifts and the Merger's Significance 06:00 Integration Plans and Future Innovations Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
Ep. 70 Marketplaces, Motivation & Making Ad Tech Better With Molly McArdle 22:35

25 روز پیش22:35

22:35

In this episode of the AdTechGod pod, host AdTech God interviews Molly McArdle, SVP Marketplace at Sonobi. They discuss Molly's journey into the ad tech industry, the challenges and rewards of working in startups, the importance of demand transparency in advertising, and the role of AI in improving inventory quality. Molly also shares insights into staying motivated, her involvement in community service, and the experiences of women in the ad tech space. Takeaways Molly started her career in ad tech at a small startup with no prior experience. Working in a startup allows for personal growth and a unique company culture. Transitioning into sales was a pivotal moment in Molly's career. Demand transparency is crucial in the advertising supply chain. Education and awareness are key for brands and agencies in ad tech. AI is becoming integral in improving ad tech processes. Building a strong network is essential for support in challenging times. Community involvement is important for personal fulfillment. Women in ad tech can build strong networks and support each other. Confidence and assertiveness are vital for success in the industry. Chapters 00:00 Introduction to Ad Tech and Molly McArdle 03:04 Molly's Journey into Ad Tech 05:47 The Startup Experience and Its Challenges 08:51 Industry Trends and Demand Transparency 12:00 The Role of AI in Ad Tech 14:59 Maintaining Motivation in a Volatile Environment 17:56 Community Involvement and Giving Back 21:10 Women in Ad Tech: Challenges and Triumphs Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
The Refresh News : March 17 – AI Agents, Meta's Community Notes & TikTok's Future 6:03

26 روز پیش6:03

6:03

In this episode of The Refresh , Kait from Marketecture Media breaks down the biggest developments in advertising and media, from Scope3’s AI-driven innovations to Meta’s new fact-checking approach and the latest on TikTok’s uncertain future. This week’s highlights: Scope3’s AI-powered announcements – A new Agentic Advertising Platform and brand standards designed to optimize media buying and reduce carbon emissions AI’s impact on advertising jobs – How AI agents could replace traditional media roles Meta launches Community Notes – A new fact-checking system inspired by X, with an uncertain road ahead Publicis wins Coca-Cola’s media business – Consolidating its dominance in performance media TikTok’s April 5 deadline approaches – Oracle emerges as a frontrunner, but China’s approval remains a major obstacle NBC’s massive Olympics deal – A pivotal moment for media strategy and execution Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
The Refresh News: The Future of TV Ads – AI, SMBs & Measurement with James Borow from Universal Ads 9:58

29 روز پیش9:58

9:58

In this episode of The Refresh, AdTech God interviews James Borow, Vice President of Product and Engineering at Universal Ads, discussing the evolution of TV advertising and its accessibility for small and medium businesses (SMBs). They explore the partnership with Ramp, the importance of premium video, and how AI is transforming creative production. The conversation emphasizes the need for measurement in advertising effectiveness and the future of TV as a viable platform for all businesses. Takeaways Universal Ads aims to simplify TV advertising for SMBs. The partnership with Ramp allows businesses to access TV advertising easily. Premium video content is crucial for effective advertising. AI is being leveraged to create ads and streamline production. TV advertising can be as accessible as social media ads. A budget of $500 can get businesses started with TV ads. Measurement of TV ad performance is essential for proving value. Creative production challenges for SMBs are being addressed with AI. TV advertising can enhance the effectiveness of social media ads. The future of TV advertising looks promising for all business sizes. Chapters 00:00 Introduction to the Podcast and Guest 01:28 Making TV Advertising Accessible to SMBs 04:46 The Role of Premium Video in Advertising 07:31 Leveraging AI for Creative Production 08:51 The Future of TV Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
Ep. 69 Streaming Success & Human Connection: Meagan Myers on AdTech, AMC, and Partnerships 26:59

۵ weeks پیش26:59

26:59

AdTechGod is joined by Meagan Myers, Director, Account Management & Partnership at AMC Networks, shares her journey in the ad tech and streaming television industry. She discusses her career path, the unique strategies AMC employs to engage audiences, and the importance of partnerships and human connections in business. Meagan also highlights the challenges faced in the streaming industry and the diverse content offerings of AMC, emphasizing the brand's commitment to meeting audience needs. Takeaways Meagan's journey in programmatic advertising has been extensive and transformative. Starting her career at SpotX, she gained valuable experience in ad tech. Meagan's move to Paris was a pivotal moment in her career. AMC Networks focuses on distributing content across multiple platforms. The importance of audience engagement is central to AMC's strategy. Partnerships are crucial for monetization and growth in the ad tech space. Human connection is key to successful business relationships. AMC's diverse content caters to a wide range of audience preferences. Challenges in the streaming industry include adapting to changing viewer habits. Meagan aspires to create a wine and cheese store, reflecting her passion for food and connection. Chapters 00:00 Introduction to Meagan Myers and Her Journey 03:00 Meagan's Career Path and Experiences 06:07 AMC's Unique Approach to Streaming 08:55 Ad Strategy and Audience Engagement 12:00 Partnerships and Monetization Strategies 15:04 The Importance of Human Connection in Business 17:54 Content Diversity and Audience Loyalty 21:01 Challenges in the Streaming Industry 23:57 Personal Insights and Future Aspirations Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
The Refresh News: March 10 - T-Mobile, Alternative IDs & The AdTech Land Grab 4:18

۵ weeks پیش4:18

4:18

In this episode of The Refresh , Kait from Marketecture breaks down the biggest ad tech news of the week, covering major acquisitions that are reshaping the industry. As the trend of every company becoming an ad tech company continues, we dive into the latest moves from T-Mobile, Blis, Viant, Lockr, Publicis, and more. This week’s highlights: T-Mobile acquires Blis – Expanding its ad business with a privacy-focused omnichannel platform Viant acquires Lockr – Helping publishers integrate first-party data into alternative IDs Publicis acquires Lotame – Strengthening its data dominance with 4 billion consumer profiles The rise of alternative IDs – The challenges of scaling identity solutions in ad tech Google & the DOJ – What’s next for Chrome & Android? Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
The Refresh News: DoubleVerify & Rockerbox: What This Acquisition Means for Measurement 21:57

۵ weeks پیش21:57

21:57

In this episode, the conversation revolves around the recent acquisition of Rockerbox by DoubleVerify, focusing on the implications for digital advertising, particularly in measurement and attribution. The guests, Doug Campbell and Ron Jacobson, discuss the importance of transparency in advertising, the integration of measurement solutions, and the benefits for advertisers in understanding their ad spend effectiveness. They also touch on the challenges of measuring outcomes across various channels and the future of supply-side platforms in the advertising ecosystem. Takeaways The acquisition of Rockerbox enhances DoubleVerify's measurement capabilities. Rockerbox helps brands measure outcomes across multiple advertising channels. Transparency is crucial for building trust in digital advertising. Double Verify is expanding its focus from brand safety to measurement solutions. Advertisers can benefit from integrating Rockerbox's technology for better insights. Understanding which channels drive conversions is essential for advertisers. The integration process will require some implementation work for advertisers. Granular data insights will help advertisers make informed decisions. Rockerbox excels in centralizing and normalizing data for accurate measurement. Different channels require unique methodologies for effective attribution. Chapters 00:00 Introduction and Announcements 06:20 DoubleVerify's Shift Towards Measurement Solutions 12:34 The Importance of Transparency in Advertising 19:32 Future of Supply Side Platforms and Advertisers Learn more about your ad choices. Visit megaphone.fm/adchoices…

AdTechGod Pod

1
Ep. 68 News Bias & Free Speech in Ad Tech with Vanessa Otero from Ad Fontes Media 25:42

۶ weeks پیش25:42

25:42

Vanessa Otero, CEO of AdFontes, shares her unique journey from being a patent attorney to founding a company that rates news sources based on reliability and political bias. The conversation delves into the challenges of navigating free speech in advertising, the evolving landscape of media, and the importance of supporting reliable journalism. Otero discusses how advertisers can better engage with trustworthy news sources and challenges the conventional wisdom around sentiment analysis in advertising. Takeaways Vanessa Otero transitioned from law to AdTech through a passion for media reliability. AdFontes rates news sources to help readers and advertisers navigate bias. The rise of partisan media has led to a fragmented news landscape. Advertisers are increasingly avoiding news outlets, impacting journalism. Brand safety tools often block valuable news content due to keyword filtering. The First Amendment protects free speech but allows private companies to moderate content. The definition of 'press' is evolving in the digital age. Negative news is crucial for public awareness and engagement. Advertisers can benefit from associating with high-quality news content. Sentiment analysis in advertising may overlook the importance of negative news. Chapters 00:00 From Law to AdTech: Vanessa Otero's Journey 07:58 Navigating Free Speech and Advertising Pressures 14:30 The Evolving Landscape of News and Media 20:45 AdTech Solutions: Bridging Advertisers and Reliable News 26:44 Challenging Sentiment Analysis in Advertising Learn more about your ad choices. Visit megaphone.fm/adchoices…

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AdTechGod Pod « » Ep. 51 Aziz Rahimtoola discusses diverse audiences and how to address them with AdTechGod

Ep. 51 Aziz Rahimtoola discusses diverse audiences and how to address them with AdTechGod

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Ep. 51 Aziz Rahimtoola discusses diverse audiences and how to address them with AdTechGod