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Amplifying Programmatic Podcast Advertising With SXM Media
Manage episode 372821289 series 1266026
For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says Lizzie Widhelm, SVP of ad monetization at SiriusXM-owned SXM Media.
215 قسمت
Manage episode 372821289 series 1266026
For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says Lizzie Widhelm, SVP of ad monetization at SiriusXM-owned SXM Media.
215 قسمت
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