Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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محتوای ارائه شده توسط Jeremy Miller. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jeremy Miller یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Manage episode 279604993 series 2827634
محتوای ارائه شده توسط Jeremy Miller. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jeremy Miller یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Bob Miller's software career spans decades including executive roles at IBM and Data General before becoming a serial entrepreneur in Silicon Valley where he took MIPS, a company that radicalized the chip industry, public. Since leaving MIPS, Mr. Miller has gone on to invest in and found several startups in the enterprise software industry.
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محتوای ارائه شده توسط Jeremy Miller. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jeremy Miller یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Bob Miller's software career spans decades including executive roles at IBM and Data General before becoming a serial entrepreneur in Silicon Valley where he took MIPS, a company that radicalized the chip industry, public. Since leaving MIPS, Mr. Miller has gone on to invest in and found several startups in the enterprise software industry.
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Podcast Title: Adaptivate Podcast Episode Title: 5. Innovating In The Long Cycle Welcome to the Adaptive Podcast , a podcast that inspires industry leaders to leverage technology and new ideas to learn how to adapt, grow their businesses, and create better organizations! In each episode, host Jeremy Miller, a marketer with GE Appliances and student of business and innovation, talks with technologists, engineers, and business leaders about how their experiences have shaped their mindsets. In this particular episode, he speaks with former colleague and current Vice President of Software Products at Aclara, Frank Brooks Jr. The conversations begins with a bit of background, as Frank shares about his role at Aclara and his origins in the field. Currently, he owns the company’s ecosystem of software products and concentrates on providing users with the analytics that may be of interest to them. Prior to that, he has worked throughout the energy sector in roles with industries such as power plants, oil and gas. Jeremy asks Frank to share his latest observations in the current market given the recent hack of government infrastructure. According to Jeremy, the first concern is in making sure information can flow from a meter to the utility’s billing system. Aclara protects their data through encryption and using a private network. The other concern is in protecting the personal data of their customers. He says a big reason why companies are prime for hacker attacks is when software systems aren’t regularly updated. They discuss new innovations in the energy space in the last 10 years. Frank shares a common thread he has noticed among people in leadership positions in regards to choosing specific areas which will generate the most impact. It’s rather helpful to think of things in bit-size chunks rather approach the entire issue at hand all at once. This ensures that the project at hand is organic, self sustaining and will persist if it is right. Jeremy then brings up the topic of the future of the industry and whether any major milestones have been met. The problem, Frank says, is that the process tends to become interrupted after data is collected. To overcome this hurdle, real-time solutions must be at hand. Discussing Artificial Intelligence, they bring uo the fact that a company like Netflix couldn’t exist without it, which Frank says will become even more common moving forward. Until the utility industry has no choice but to adapt, the process will be slow. Additionally, companies have to weigh the risk and reward of adopting new software. As the conversation comes to a close, Frank recommends some resources for someone who is interested in learning more about the field. Finally, he offers his advice for companies looking for their next product to best serve their customers. First, he says, consider the ‘why’s’, then move to figuring out what the actual problem is and how to get to the bottom of it. Links: Learn more about Jeremy Miller and Frank Brooks Jr .…
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Welcome to the Adaptive Podcast , a podcast that inspires industry leaders to leverage technology and new ideas to learn how to adapt, grow their businesses, and create better organizations! Each episode, host Jeremy Miller, a marketer with GE Appliances and student of business and innovation, talks with technologists, engineers, and business leaders about how their experiences have shaped their mindsets. In this particular episode, he speaks with former colleague and current Managing Partner at Alpha Intelligence Capital Antoine Blondeau about the future of teamwork. The conversation begins with a bit of background, as Antoine shares his own origins as a young person interested in Artificial Intelligence. In the late 90s, he worked with a team to construct the first word prediction engine as SMS was on the rise. He then became CEO of the company which eventually developed Siri and worked for Sentient Technologies. Now, he runs a fund and helps founders and entrepreneurs succeed. His work allows him to go deep in understanding how projects and businesses are built around AI. Next, Antoine explains the thesis of Alpha Intelligence Capital, which he deems an industrial agnostic company. He then shares his predictions regarding the future of AI, an industry in which he believes we have only begun to see the tip of the iceberg in terms of its possibilities and innovation. The topic of collaborative workplaces arises and can be defined as the marrying of people and machines, so they may work effectively alongside one another. Antoine says this notion starts in the manufacturing line and extends to the enterprise, citing telehealth as one prevalent example. Jeremy then asks Antoine when he believes we will begin to see the real impact of collaboration in white collar workplaces. Eventually, he believes AI enterprises will force humans to put more of an emphasis on teamwork when brainstorming breakthrough ideas. Companies who embark on this early on will have an advantage and be on the forefront. This industrialization will help achieve the desired productivity that humans alone likely can’t keep up with. The speed of innovation will only drive the speed for integration and opennesses towards embracing new technologies. He refers to the advances in appliances and home devices, but the issues faced with integrating these technologies into actual homes. The efforts aren’t only for productivity, but also the comfort, fun and entertainment these innovations provide. Finally, they discuss whether the efforts of these technological advances are sincere. Since the speed of innovation these days are so high, something that was cutting-edge three years ago may now fall flat. The industry is so fast moving that technology has largely become a commodity. In closing, Antoine plugs the book The Singularity Is Nearer and Ossia Radio for further insights into the future of Artificial Intelligence. Links: Learn more about Jeremy Miller and Antoine Blondeau .…
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Podcast Title: Adaptivate Podcast Episode Title: 3. The Future of Work Welcome to the Adaptive Podcast , a podcast that inspires industry leaders to leverage technology and new ideas to learn how to adapt, grow their businesses, and create better organizations! Each episode, host Jeremy Miller, a marketer with GE Appliances and student of business and innovation, talks with technologists, engineers, and business leaders about how their experiences have shaped their mindsets. In this particular episode, he speaks with former colleague and current Google Solutions Manager David White about the future of work. The conversation begins with a bit of background, as David shares his own “origin story” as a professional in the tech field. A tech support role, work for several UN organizations and startups, and more finally led him to Google in 2019. Now, as a Google employee in a sales role, he works on shifting focus from particular offerings to finding the best solutions to unique customer problems. Much of his recent attention has been centered on Microsoft and virtual desktop as a portion of infrastructure modernization. Turning to the future of work, David first explains how he sees things changing now. Recent changes, in large part produced by the COVID-19 pandemic, have been a matter of acceleration rather than complete novelty. Specifically focusing on the tech side of things, David works through an example question that he and his colleagues have had to consider - that of how to settle the issue of laptop security so that employees can work from anywhere. Moving forward, he explains other details of the changing workplace and their implications. Some companies may never bring employees back to an office, and even those that do may never situate them in permanent work stations again. This shift to more remote work has allowed companies to hire the best and the brightest from anywhere, and tends to bring higher employee satisfaction rates. However, it also removes the inherently valuable space for “water cooler” conversations - conversations companies are trying to create space for in new ways. Not every industry has been impacted by recent workforce changes in the same ways, of course. Returning to the example of extending cloud reliance and securities such that virtual desktop programs aren’t needed, David details how some companies’ rates of change will be affected by their reliance on legacy apps and need for specialized resources. The world of computing is going, in many ways, the same way as the world of phones has gone, but this process is not without its hiccups as different technologies evolve at different rates. As the conversation moves to a close, David offers thoughts on the social significance of workplace (and tech more broadly) changes, explains how he anticipates more tech integration on the horizon, offers advice to listeners in the business of building living spaces to suit the changing needs of the day, and plugs his future book and insight from kids’ little league. Links: Learn more about Jeremy Miller and David White…
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Adaptivate: Listen & Learn
Vince Kadlubek, founder of Meow Wolf, shares his journey and experience creating Meow Wolf an immersive art experience. Recently, Vince launched the Omega Mart experience in Las Vegas and continues to challenge traditional norms on experiential design. Meow Wolf, Origin Story (2018 Documentary): https://meowwolf.com/explore/origin-story Meow Wolf Home Page: https://meowwolf.com/ From Science to God , Peter Russel…
This podcast highlights the story of S'moresUp, a start-up that has developed a family teamwork app that helps keep the household organized. Priya shares how she started S'moresUp and what is has been like to be a single mom and entrepreneur during these uncertain times.
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Adaptivate: Listen & Learn
Cooking is both a physical and chemical transformation of our food. In this podcast, Sabrina Hannah shares insights on how these mechanisms work when we cook. Sabrina also shares her perspective on how we can apply the process of cooking to how we organize projects at work.
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Adaptivate: Listen & Learn
Jeff Leduc describes his time at Philips and Medtronic taking new product to market and the lessons he learned along the way. Note: The opinions expressed in this episode are our own.
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Adaptivate: Listen & Learn
Learn how Matthew Neutra applies lessons learned from psychology and thought leaders like Tony Buzan to apply storytelling to his work. You can also learn about Matthew's grandfather Richard Neutra, mentioned in the podcast here: Richard Joseph Neutra (April 8, 1892 – April 16, 1970) was a Jewish Austrian-American architect . Living and building for the majority of his career in Southern California , he came to be considered among the most prominent and important modernist architects. https://neutra.org https://en.wikipedia.org/wiki/Richard_Neutra…
Matthew Hammon shares his experience as a digital marketing leader, things he has learned along the way and where he sees the industry going. Mr. Hammon also recommends resources like DigitalMarketer.com to help beginners and veterans alike improve their strategies.
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Adaptivate: Listen & Learn
Bob Miller's software career spans decades including executive roles at IBM and Data General before becoming a serial entrepreneur in Silicon Valley where he took MIPS, a company that radicalized the chip industry, public. Since leaving MIPS, Mr. Miller has gone on to invest in and found several startups in the enterprise software industry.…
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Adaptivate: Listen & Learn
Taylor Marr discusses different trends his team is seeing relative to human migration patterns in the U.S. in response to COVID-19 and what the data may actually be showing. You will also learn how Taylor came to become an economist and data scientist in addition to some tools you can leverage to help you with your data journey. Taylor recommends checking out resources like Our World in Data in addition to reading books like Naked Statistics to get started.…
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Adaptivate: Listen & Learn
In this Podcast, Paul not only shares his experiences at Firefox and launching the Firefox OS, he also gives us a peak into how the way we share our identity online and in the real world is about to change dramatically.
Eli Aguilera, SVP Merchandising at Total Wines & More, talks about how they launched a new customer initiative for pick-up ordering in order to continue to serve their customers during the COVID pandemic.
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Adaptivate: Listen & Learn
Gurmeet Lamba, VP of Engineering at Fetch Robotics, talks about building flexible teams that can adapt to change leveraging agile software development methodologies.
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Adaptivate: Listen & Learn
Matt Smith, Sr. Sourcing Manager at GE Appliances, shares how his 8-year career with the Marine Corps gave him the tools and strategies to manage teams through change and disruption.
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