From serving tables to building a leading accounting integrations system with Martin Chee

Accounting Leaders Podcast

Martin Chee is the CFO and Co-Founder at Amaka, an accounting integrations system that allows firms to automate their data entry processes. In this episode, Martin and Stuart dive into the story of Amaka, how it delivers value to clients, and the challenges and complexities that Martin faces in this niche. They also discuss Martin’s professional journey, how to work with clients efficiently, and the impact the pandemic had on his business.

Together they discuss:

• Martin’s background (01:00)
• Valuable lessons learned in hospitality (3:00)
• Impact of COVID on Martin’s family (4:30)
• Amaka’s adjustments and processes during the pandemic (6:00)
• Working with clients efficiently (8:00)
• Establishing and managing trust (10:00)
• Martin’s introduction to accounting (13:50)
• The evolution of technology in the accounting industry (17:00)
• Two major disruptions that were happening in accounting simultaneously (19:40)
• Working with tax authorities (21:30)
• Martin’s involvement with accounting work (22:45)
• Growing and managing an international team (25:00)
• The story of building Amaka (27:20)
• Reacting to challenges and complexities in the accounting integration system (32:00)
• What’s next for Amaka (35:00)
• Simplifying the system for clients (39:40)