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Ep.9 HSBC: Growing accounts in banking
Manage episode 257935649 series 2648126
What's the role of account-based marketing in the banking sector? In this episode we're joined by Catherine Walker, Global Head of B2B Digital Marketing Channels, of HSBC to talk through how banks can leverage ABM principles to advance their relationships, use marketing automation platforms and develop their approaches to key account growth.
80 قسمت
Manage episode 257935649 series 2648126
What's the role of account-based marketing in the banking sector? In this episode we're joined by Catherine Walker, Global Head of B2B Digital Marketing Channels, of HSBC to talk through how banks can leverage ABM principles to advance their relationships, use marketing automation platforms and develop their approaches to key account growth.
80 قسمت
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