Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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محتوای ارائه شده توسط Brafton. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Brafton یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Shane Barker reveals how influencer marketing can work
Manage episode 223095738 series 2403650
محتوای ارائه شده توسط Brafton. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Brafton یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Marketing under the influence. Episode 17 revisited a topic from a recent show: influencer marketing. The trend (think Instagram celebrities and personalities using their profiles to market products from partner brands) has gained a lot of attention lately, and not for the best reasons. It got very weird, very quickly in the penultimate episode of the first season for "Above the Fold" during which we were joined by digital marketing sage Shane Barker — who may or may not be Paul Rudd, just based on his voice. Is influencer marketing inherently bad? Are there ways to make the strategy work for you? What is a good amount of emoji comments? Scratch that third thought — at least, because emojis don't equal real engagement in influencer marketing. But what does constitute true results? The guys try to answer that question and nail down how influencer marketing can be successful. We shared a wide-ranging conversation on influencer marketing and smart marketing that had its fair share of detours into the strange and unusual, with plenty of jokes and sidebars along the way.
…
continue reading
62 قسمت
Manage episode 223095738 series 2403650
محتوای ارائه شده توسط Brafton. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Brafton یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Marketing under the influence. Episode 17 revisited a topic from a recent show: influencer marketing. The trend (think Instagram celebrities and personalities using their profiles to market products from partner brands) has gained a lot of attention lately, and not for the best reasons. It got very weird, very quickly in the penultimate episode of the first season for "Above the Fold" during which we were joined by digital marketing sage Shane Barker — who may or may not be Paul Rudd, just based on his voice. Is influencer marketing inherently bad? Are there ways to make the strategy work for you? What is a good amount of emoji comments? Scratch that third thought — at least, because emojis don't equal real engagement in influencer marketing. But what does constitute true results? The guys try to answer that question and nail down how influencer marketing can be successful. We shared a wide-ranging conversation on influencer marketing and smart marketing that had its fair share of detours into the strange and unusual, with plenty of jokes and sidebars along the way.
…
continue reading
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