Carman Pirie shoves the sales team deep into the buyer journey

Above the Fold - Marketing and Laughs

On this episode of Above the Fold, Jeff Baker is accompanied by the soporific stylings of Canadian entrepreneur, marketer, co-founder of Kula Partners, host of the Kula Ring podcast and semi-sonic doppelganger of the late, great Leonard Cohen.

The discourse du jour: Reimagining the shape of the sales and marketing funnel.