The Versatility of CX Roles in E-commerce with Nichole Ramirez

Above The Fold

Don’t miss out on our brand new juicy episode featuring Nichole Ramirez, Ecommerce manager at UCLA Store. Nichole brings her vast 15 years of experience in D2C and Ecommerce, sharing invaluable insights on creating a seamless customer experience in both online and offline environments.

Jess and Nichole explore the importance of being available to your team, leveraging AI for better communication, and the integration of CX and marketing in Ecommerce. Nichole’s dedication to supporting the UCLA community through Ecommerce revenue showcases the broader potential of innovative CX strategies.

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What’s inside The Juice this week?

00:00 Introduction and Nichole Ramirez’s Journey to UCLA

05:30 Developing a Specialized Customer Experience Team

12:00 Implementing AI for Better Customer Interactions

18:45 Importance of Communication in Leadership

24:20 Leveraging AI and Data Analytics for Business Insights

30:05 Evolving Nonprofit Ecommerce for Student Benefits

35:50 Enhancing In-Store Pickups for Memorable Experiences

42:15 Revenue Generation and Supporting Campus Activities

Don’t miss this insightful episode for anyone looking to enhance their customer experience strategies, incorporate AI effectively, and support community-driven initiatives!

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🧃 The Juice with Jess is powered by Kustomer. Want to learn how Kustomer can amp up your brand? Book a demo here: https://www.kustomer.com/demo/

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Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Instagram: https://instagram.com/jess.cervellon

Weekly newsletter: https://sundaypostcards.beehiiv.com/

X/Twitter: https://twitter.com/justjessssss

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Contact Nichole: https://www.linkedin.com/in/nichole-ramirez/

Explore UCLA Store: https://shop.uclastore.com