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Turning Email into a Reliable Sales Machine
Manage episode 379795114 series 2812631
محتوای ارائه شده توسط Jane Singer. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Jane Singer یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
There’s a simple and effective marketing tool that most businesses are under utilizing - or sometimes not even using at all.
I’m talking about email marketing.
We send and receive hundreds of emails each week, but how often do we really spend time thinking about how we can use email to sell our products or build customer relationships?
Today’s guest is going tell us how we can change that.
Meet Scott Cohen, an email marketing and automation veteran who has worked with Fortune 500 companies as well as startups to use data-driven strategies to turn around underperforming accounts.
In this podcast, Scott will be sharing:
•Where marketers might be leaving money on the table, when it comes to email marketing.
•Benchmarks for email frequency and response rates.
•The importance of reaching the right people, not just more people.
•What might be next for email marketing.
USEFUL LINKS:
Asianet Consultants website: https://asianetconsultants.com
InboxArmy: https://www.inboxarmy.com/
LinkedIn: https://www.linkedin.com/in/scottcohen13/
Visit A Seat at The Table's website at https://seat.fm
فصل ها
1. Turning Email into a Reliable Sales Machine (00:00:00)
2. [Ad] C-Suite Strategies (00:19:47)
3. (Cont.) Turning Email into a Reliable Sales Machine (00:20:37)
213 قسمت
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