045: John List on the Voltage Effect & life at Uber, Lyft and Walmart

A Load of BS on Sport: The Behavioural Science Podcast with Daniel Ross and Liam Botham

My guest today is sports nut, almost pro golfer but primarily Professor at the University of Chicago and Chief Economist at Walmart John List.
Just when you thought we were about to dive into the politics of diverging golf tours, instead we're going to turn our attention to ride hailing companies Uber and Lyft, where John was also Chief Economist. What was Travis Kalanick really like to work for?

John also recently published ‘The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale’ and so we're also discussing how to scale a business and we bring it to life with the story of the failed Jamie's Italian restaurant chain.

John's passion is using field experiments to explore economic questions and so our conversation is filled with great stories from John's time in the White House, to rideshare to groceries and even collaboration with DARPA.

Show notes

• When fieldwork is needed in scientific discovery to describe the real world
• John’s journey from the White House, Uber, Lyft and now Walmart Chief Economist
• Breaking out of silos to make deep cultural impact
• Working with DARPA, moonshots and hiring the right team
• How John didn’t become a trucker
• What interests John about the subject of scale?
• What is a voltage effect?
• The story of Jamie’s Italian and a failure to scale: negotiables and non-negotiables
• Thinking on the margin vs. by the average: applying it in the real world beyond the university campus
  • Why Logan Green, CEO Lyft, a trained econ major, was leaving dollars on the floor
• Why quitting is for winners
• Scaling culture: Uber vs Lyft
• John’s hopes for the book: add science to scaling

Subscribe for more here
Click here to access rewards to power your brain
Follow me on Twitter

Please leave a review if you like the podcast; and share with friends. Your support makes us very happy!
Get the podcast in your inbox every week by subscribing here
Access our exclusive speaker events by subscribing here
Follow Daniel on Twitter
Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto