036: Dave Trott on 30 years of advertising creativity

A Load of BS on Sport: The Behavioural Science Podcast with Daniel Ross and Liam Botham

We're revisiting what creativity is, how to express it and find it, with a legend of the advertising industry Dave Trott. Just as John Cleese wrote brilliant sitcom and sketches, Dave created brilliant advertising over a career in which he founded five agencies including Gold Greenlees Trott, Bainsfair Sharkey Trott and Chick Smith Trott.
What I think you're going to love about this conversation is Dave's to the point, sharp witted, no BS worldview. David Ogilvy’s greatest creation is David Ogilvy he says while his real heroes are Bill Bernbach, John Webster and Edward de Bono.

We talk about the conditions for creative outcomes, serendipity and mistakes, the nonsense of ad awards, getting upstream of problems and selling tampons to lorry drivers. I think you're going to enjoy this one.
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Podcast music: Tamsin Waley-Cohen's Mendelssohn's violin concerto