Why Email is the Most Underrated Marketing Channel

A Brighter Web | Grow your business with digital marketing

Why is email underrated?

• People take email for granted. It’s kind of boring and reliable.
• It’s been around forever and most people have it.
• There are plenty of people who do email poorly.
• We talked about spammy email in a previous episode.

Why is email so valuable?

• You own your list. Not the platform it’s on.
• Deliverability is high. Assuming you do email the right way.
• Open rates are much higher than social reach rates.
• It’s media rich—meaning you can include links and visuals.
• Automation is much easier to accomplish—also talked about this in another episode.

How does email work with other marketing platforms?

• Everything should point back to your website.
• Use your social, podcast, and blogging content to drive emails.
• People are often willing to give up their emails in exchange for lead generators.
• Email is a way to nurture a lead you got from somewhere else.

What’s changing with email lately?

• Email open rates are less reliable with Apple’s auto-open rates.
• Email newsletters are making a comeback.