Episode 72: Melanie Villeneuve on Transparency, Hard Choices, & Why It’s All About The Invitation

A Braver Brand with Kate K. McCarthy

The A Braver Brand maternity leave series continues with Episode Four and my conversation with Melanie Villeneuve, co-owner of The Northern Table, a Canadian-based brand that aims to create delicious herbal blends - both tea and salt blends - that are aligned with the seasons, transparently sourced, and deeply connected to the land. In this episode, Mel and I talk all about the birth of The Northern Table, what it’s like to be in the infancy stages of a new brand and business, what it looks like to make hard choices while staying within your values, and why they’re not in the “tea and salt market” but aiming for something so much greater. For shownotes & other resources, visit www.katekmccarthy.com/podcast.