78 - How to build a resilient culture - with Lorne Rubis

a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

An organization’s culture is not just about having a positive work environment, it’s about having the right team, that acts the right way and makes the right decisions. This is particularly true during critical times, such as the coronavirus crisis we all find ourselves in at the moment.

How do you build the right culture? What do you need to do to create the right environment? And how do you do that when you may be working from afar and may need to let go some of your team members?

In this episode, I speak with Lorne Rubis, culture, and leadership expert about how to build a culture that is resilient in the face of adversity. That can adapt and pivot and does not deviate from their values even, or especially when having to make difficult decisions.