Carrots, Sticks, and Culture: The Art and Science of Social Signaling

8th Layer Insights

On this episode, what cybersecurity professionals need to understand about how social signaling and incentives really work.

Today's episode features a conversation with Uri Gneezy. In the field of cybersecurity, we are very interested in identifying proactive and positive ways to encourage the behavior we want. That's where Uri comes in. Uri is a well-known behavioral economist and professor of economics and strategy in the Rady School of Management at the University of California at San Diego.

Most of us recognize that many of our behaviors, beliefs, and values are caught rather than taught. So, if you are interested in developing a positive security culture in your workplace, then it’s important to understand the dynamics of how people both receive and signal their security-related beliefs and values so that associated behaviors become a natural result.

Listen in as Perry sits down with Uri to discuss key findings from Uri's new book, Mixed Signals: How Incentives Really Work. This is a fascinating deep dive into Uri’s research that has immediate applicability for anyone needing to design programs that work with, rather than against, human nature.

Guest: Uri Gneezy (LinkedIn) (Twitter) (Website)

Books & References (Books are Amazon Associate links)

• Mixed Signals: How Incentives Really Work, by Uri Gneezy
• The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life by Uri Gneezy & John List

Perry's Books (Amazon Associate links)

• Transformational Security Awareness: What Neuroscientists, Storytellers, and Marketers Can Teach Us About Driving Secure Behaviors, by Perry Carpenter
• The Security Culture Playbook: An Executive Guide To Reducing Risk and Developing Your Human Defense Layer by Perry Carpenter & Kai Roer

Perry's new show, Digital Folklore kicked-off Jan 16, 2023. It's all about the oddities and importance of online culture. Check out the website (https://digitalfolklore.fm/) to see our custom artwork, subscribe to the newsletter, check out our merch, Patreon, and more. Want to check out what others are saying? Here's some recent press about the show: https://digitalfolklore.fm/in-the-news

Production Credits:

Music and Sound Effects by Blue Dot Sessions, Envato Elements, Storyblocks, & EpidemicSound.

8Li cover art by Chris Machowski @ https://www.RansomWear.net/.

8th Layer Insights theme music composed and performed by Marcos Moscat @ https://www.GameMusicTown.com/

Want to get in touch with Perry? Here's how:

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• Email: perry [at] 8thLayerMedia [dot] com

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