Welcome to The Reluctant Retailer.
If you are an independent retailer, shopkeeper, or maker feeling stretched thin, you are in the right place.
I’m Keith J Lockwood. I help you build a resilient, profitable shop using the clarity of big-retail thinking translated into plain, human language. No jargon, just tools you can actually use.
I will cover:
Practical Retail Management: Real advice on stock, merchandising, and cash flow.
Profit with Purpose: Making money is oxygen for doing what you love sustainably.
The Independent Advantage: You can adapt faster and connect deeper than any chain.
Good retail isn't about algorithms; it's about attention. Let's make good retail simple again.

Progress, not perfection.
Subscribe for honest partnership, without the pressure.
Keith J Lockwood
Author, The Reluctant Retailer | Creator, Retail Profit Finder