The essential podcast for founders who refuse to guess their way into retail.

Hosted by Kristin Engen, former Fortune 50 retail buyer, 15 years managing a $4 billion portfolio, now Chief Commercial Officer getting brands onto shelves.

Someone who's been on both sides of the table.

Each week: retail strategy, brand positioning, buyer psychology, the metrics that matter, the operational realities no one mentions, and the commercial intelligence that separates serious brands from hopeful ones.

No mythology. No sanitized theory. No advice from consultants who've never sat in the buyer's chair.

Just the unfiltered strategy that elite brands pay a pretty penny to access.

This is where branding meets buying power.