On August 20th, 1989, Lyle and Erik Menendez shot and killed their own parents. Until then, this Beverly Hills family had been a portrait of the American Dream. How did it go so wrong? To listen to all four episodes of 'The Menendez Brothers' right now and ad-free, go to IntoHistory.com . Subscribers enjoy uninterrupted listening, early releases, bonus content and more, only available at IntoHistory.com . If you or someone you know is in crisis, there is free help available at mhanational.org Learn more about your ad choices. Visit megaphone.fm/adchoices…
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How To Start, Grow and Monetise Your Podcast
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محتوای ارائه شده توسط Pod School. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Pod School یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex Chisnall Turn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show. Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting. Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting. Join the free Pod School community for exclusive resources, trainings, and support. Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.
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محتوای ارائه شده توسط Pod School. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Pod School یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
How To Start, Grow, and Monetise Your Podcast with James Burtt & Alex Chisnall Turn your podcast idea into an impactful brand and income stream! Join podcast experts James and Alex—who have launched 400+ top-charting podcasts—as they share practical and tactical steps to build, grow, and monetise your show. Each episode delivers actionable tips on podcast equipment, content strategy, audience growth, and brand monetisation to help you thrive in podcasting. Perfect for entrepreneurs, content creators, and anyone ready to amplify their voice, this is your weekly guide to profitable podcasting. Join the free Pod School community for exclusive resources, trainings, and support. Available on Apple Podcasts, Spotify, YouTube, Amazon Music, and many more.
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The podcast industry is more competitive than ever, and short-form content has emerged as the most effective marketing tool for organic podcast growth in 2025. In this episode of How to Start, Grow & Monetise Your Podcast, Alex Chisnall and James Burtt break down the strategies that have helped podcasts grow from 5,000 to 60,000 downloads per month using TikTok, YouTube Shorts, Instagram Reels, and Spotify Clips. They discuss how leveraging bite-sized content can help attract new listeners, build brand awareness, and drive engagement across multiple platforms. Whether you're a new podcaster struggling to grow or a seasoned creator looking for fresh marketing hacks, this episode is packed with actionable insights to take your show to the next level. What You'll Learn in This Episode: How short-form content fuels podcast discoverability The power of repurposing one clip across multiple platforms Why social proof and user-generated content drive engagement How TikTok, YouTube Shorts, LinkedIn, and Instagram Reels can increase your podcast's reach How to structure short clips for maximum impact and virality Key Takeaways: Short-form content is the most effective organic marketing strategy for podcasts in 2025 Posting one 60-second clip can boost downloads and listener engagement You must spend as much time promoting your podcast as you do creating it Platforms like Spotify, TikTok, YouTube, and Instagram reward short, engaging clips Listeners are now consuming podcasts in bite-sized clips—use this to your advantage Recommended Tools & Resources: Opus Clip & Descript – AI-powered tools to automate short-form video editing CapCut & Canva – Create engaging video captions, thumbnails, and branding VidIQ & TubeBuddy – Optimise YouTube Shorts for better reach Otter.ai – Convert podcast audio into short-form, caption-ready content Spotify Video Clips – Learn how to add short videos to your podcast on Spotify Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @ podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: podcast growth, podcast marketing, short-form content, TikTok for podcasts, YouTube Shorts, Instagram Reels, LinkedIn video, podcast promotion, how to grow a podcast, podcast tips, podcasting strategies, podcast audience growth, podcast clips, social media marketing, podcast discoverability, repurposing content, content marketing, podcasting in 2025, podcast monetization, organic podcast growth, best podcast marketing tips, podcast success, podcast branding, short-form video strategy, YouTube podcasting, Spotify podcast growth, TikTok algorithm, video marketing for podcasts, podcast editing tips, podcast engagement, viral podcast clips, maximizing podcast reach…
Branding can make or break your podcast! In this episode, Alex Chisnall and James Burtt dive deep into how to create a strong, recognisable podcast brand that attracts listeners and builds credibility. They cover essential branding strategies, including how to design professional podcast artwork, ensure brand consistency across platforms, and leverage cost-effective tools like Canva and Fiverr to get professional results on a budget. If you're looking to stand out in a crowded podcasting landscape and make a lasting impression, this episode is for you! Whether you're just starting or rebranding an existing show, you'll walk away with practical, actionable tips that you can implement immediately. What You'll Learn in This Episode: Why branding is crucial for podcast success How to design eye-catching podcast cover art and social media graphics The importance of brand consistency across YouTube, email, and social platforms Affordable design tools like Canva and Fiverr to create professional artwork The biggest mistakes podcasters make when designing their branding Why iterating and updating your brand over time is essential How a strong podcast brand can increase credibility and listener engagement Key Takeaways: Your podcast artwork is your first impression – make it count! A cohesive brand identity makes your podcast look polished and professional DIY branding tools like Canva & Fiverr can help you design like a pro without breaking the bank Leverage brand consistency across social media, YouTube, email signatures, and website banners Your brand = your reputation – craft it carefully and refine it over time Podcast success is a journey – start now and refine as you grow Recommended Tools & Resources: Canva – DIY design tool for creating podcast artwork and branding assets Fiverr – Affordable freelancers for professional podcast branding 99Designs – Custom logo and branding design platform Adobe Express – Easy-to-use graphic design software PeoplePerHour – Hire expert designers for your podcast branding needs Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @ podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: podcast branding, podcast artwork, how to brand a podcast, podcast design, podcast logo, how to design podcast cover art, Canva tutorial for podcasters, Fiverr podcast branding, podcasting tips, podcast marketing, podcast success, podcast growth, how to grow a podcast, podcast monetization, YouTube podcast branding, how to make a podcast stand out, podcasting for beginners, how to create a podcast brand, podcast cover art design, podcast logo design, best podcast branding tools, personal branding for podcasters, podcast thumbnails, podcasting strategies…
Want to attract high-profile guests to your podcast and grow your audience in 2025? In this episode, Alex Chisnall and James Burtt break down the best strategies for booking big-name guests, leveraging LinkedIn outreach, and crafting irresistible pitches. They share real-world insights from landing Grant Cardone, Lewis Howes, and other top entrepreneurs—proving that even small podcasts can secure big guests with the right approach. Learn how to showcase your podcast’s value, personalise your outreach, and strategically pitch to high-impact guests. Plus, discover why content sharing matters more than celebrity names and how to spin your podcast’s numbers to land top-tier guests. Whether you're starting out or scaling your show, these insights will help you book bigger names, build relationships, and grow your podcast’s impact. What You'll Learn in This Episode: How to book high-profile guests for your podcast—even with a small audience The #1 mistake podcasters make when pitching to big-name guests LinkedIn guest outreach secrets and why it’s the most underrated platform How to personalize your pitch to make your request stand out Why a guest’s willingness to share content matters more than their fame The metrics that actually matter when pitching high-profile guests How to use your combined audience reach to make your podcast more attractive Key Takeaways: Personalisation is everything – Referencing a guest’s specific book chapter, podcast episode, or social post makes your pitch stand out. Use LinkedIn for outreach – It’s easier to reach guests directly or connect with their team. Your guest’s audience matters more than their name – A niche guest who shares content can be more valuable than a celebrity who doesn’t. Pitch the VALUE of your audience – Even small podcasts can attract big guests if they have the right demographic. Spin your numbers wisely – Instead of focusing only on downloads, highlight your combined social media reach, impressions, and engagement. Find the real decision-maker – Often, it’s not the guest themselves but their PA, head of marketing, or PR team who shares the content. Recommended Tools & Resources: LinkedIn – The best platform for direct guest outreach and networking Podchaser – Research past guest appearances and outreach opportunities Canva – Create high-quality podcast pitch decks and promotional content Otter.ai – Transcribe podcast episodes for content repurposing VidIQ & Opus Clip – Optimize YouTube content and create viral short clips Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. Follow Us: Instagram: @podschool TikTok: @ podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: podcast guest outreach, how to book podcast guests, how to grow a podcast, podcast guest pitching, LinkedIn for podcasters, podcast marketing strategies, how to start a podcast, how to monetise a podcast, guest interview strategies, podcast growth hacks, podcast audience…
In this episode of How to Start, Grow & Monetise Your Podcast, hosts Alex Chisnall and James Burtt break down the best AI tools for podcasters that can save time, boost discoverability, and help monetise your podcast. They explore ChatGPT for research and show notes, Otter.ai for transcription, AutoPod for video editing, VidIQ for YouTube optimisation, and Opus Clip for short-form video content. Whether you’re looking to increase downloads, optimize SEO, or create engaging social media content, this episode gives you the tools to automate tedious tasks and scale your podcast faster. If you’re a podcaster, entrepreneur, or content creator, you don’t want to miss this episode! This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue What You'll Learn in This Episode: Best AI tools for podcasting – Save time and improve efficiency How to use ChatGPT for research, scripting & SEO-friendly show notes The power of Otter.ai for fast and accurate podcast transcriptions How AutoPod automates video editing for a professional look Optimising YouTube podcast growth using VidIQ Creating high-performing short-form content with Opus Clip How AI can help you promote your podcast on social media Key Takeaways: AI is a game-changer for podcast production & promotion ChatGPT can create episode outlines, scripts & show notes in minutes Otter.ai makes transcription faster & easier for repurposing content AutoPod automates video edits to enhance production quality VidIQ helps podcasters optimise YouTube SEO & reach more viewers Short-form content using Opus Clip increases podcast discoverability Personalisation is key—AI can’t replace human creativity! Recommended Tools & Resources: ChatGPT – AI-powered research, scriptwriting & show notes generation Otter.ai – Fast, accurate transcription for podcast episodes AutoPod – AI-based video editing for multi-camera podcast setups VidIQ – YouTube growth tool for SEO, tags, and analytics Opus Clip – AI-powered short-form video content creation Adobe Creative Cloud – Editing software for podcasters Join the Conversation If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: podcasting, AI tools for podcasting, ChatGPT for podcasts, podcast marketing, podcast promotion, Otter.ai transcription, AI content creation, podcast automation, AI-powered podcasting, how to grow a podcast, YouTube podcast growth, podcast editing software, VidIQ for YouTube, AutoPod for video editing, Opus Clip for short-form content, podcast monetization, podcast SEO, AI-driven podcast growth, podcasting strategies, best AI tools for podcasters, social media for podcasts, content repurposing, podcast marketing hacks, how to start a podcast, podcast production tools, video podcasting, leveraging AI for content creation, podcast success tips…
Are you ready to take your podcast to the next level? In this episode, James Burtt sits down with David 'Ledge' Ledgerwood from Listen Network to uncover the secrets of podcast promotion through paid media. From leveraging the PESO model (Paid, Earned, Shared, Owned) to targeting niche audiences with precision, Ledge shares actionable strategies that can lift your podcast’s visibility and downloads. With over a decade of podcasting experience, he breaks down the key tactics for using paid media, retargeting, and audience intelligence to fuel sustainable growth. Whether you’re a budding podcaster or a seasoned creator, this episode offers invaluable insights into maximising your reach while optimising costs. Don’t miss out on learning how to turn your podcast into a marketing powerhouse! This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue What You'll Learn in This Episode: The importance of paid media in podcast promotion How the PESO model boosts podcast visibility The art of using retargeting to engage the right audience Why downloads are a key metric and how to track them effectively Tips for using podcast display ads, LinkedIn sponsorships, and YouTube ads Key Takeaways: Paid media amplifies your podcast’s reach and ensures it gets in front of the right audience Leverage the PESO model to balance organic efforts with targeted paid campaigns Retargeting allows you to convert casual listeners into loyal fans Use audience intelligence to track and refine your promotion strategies Strategic partnerships and sponsorships thrive on precise audience data Recommended Tools & Resources: Listen Network: Advanced tools for podcast promotion and audience tracking Google Display Network: Cost-effective targeting for niche audiences LinkedIn Ads: Ideal for B2B podcast promotion YouTube Outstream Ads: Maximise visibility through keyword-based targeting Landing Pages with Retargeting: Enhance retention and gather actionable data Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: Podcast promotion strategies, paid media for podcasts, PESO model podcasting, podcast audience targeting, podcast advertising tips, retargeting for podcasters, LinkedIn podcast ads, YouTube podcast promotion, podcast growth tips, audience intelligence tools, podcast marketing strategies, podcast ads, podcast audience growth, niche podcast promotion, podcasting success tips, podcast SEO, podcast ad campaigns, podcast visibility strategies, podcast discoverability…
Unlock the secrets of getting PR for your podcast in this insightful episode of Start, Grow and Monetise Your Podcast! Alex Chisnall and James Burtt dive into actionable strategies to secure earned media coverage, build credibility, and attract new listeners. From leveraging regional relevance to crafting the perfect press release, this episode is packed with tips to help your podcast gain visibility and authority. Whether you’re just starting or looking to scale, this episode will guide you through practical steps to use PR as a powerful growth tool. This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue What You'll Learn in This Episode: The difference between owned and earned media—and why earned media matters How to create PR pitches that grab journalists’ attention Tips for leveraging awareness days and niche publications The value of guest appearances on other podcasts for exposure Real-world examples of PR success stories from podcasters Key Takeaways: Owned vs. Earned Media: Understand the unique credibility boost of earned media Crafting Irresistible Pitches: Make your content regionally relevant and easy to use Awareness Days: Use thematic days to align your podcast with trending topics Podcast Guesting: Appear on other shows to gain listeners already engaged in the medium PR Persistence: Follow up with journalists and make their job easier for better results Recommended Tools & Resources: Google Press Release Templates: Simplify your pitch creation Pod School: A free community for podcast makers offering tools and resources PodStatus: Track your podcast’s rankings and reviews worldwide Awareness Day Calendars: Find trending days to align with your podcast’s content Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: podcasting tips, how to get PR for podcasts, podcast growth strategies, PR for podcasters, how to pitch journalists, podcast promotion tips, podcast guest strategies, media coverage for podcasts, earned media tips, podcast visibility, podcasting tools, how to grow your podcast, podcast PR success, podcast community tips, Pod School tips…
Dive into the inspiring journey of Martin Hewlett, a former paramedic turned full-time podcaster whose mindfulness and meditation podcast has garnered over 10 million downloads and continues to resonate with listeners worldwide. In this episode, Martin shares his transition from a high-stress career to living his dream life in a camper van, traveling the UK, and recording impactful meditations. Learn the strategies behind his success, from niching down and leveraging effective tagging to building a loyal audience of over 100,000 subscribers. Whether you're an aspiring podcaster or seeking mindfulness in your life, this episode offers actionable tips and motivation to pursue your passion and make it profitable. This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue What You'll Learn in This Episode: How Martin transitioned from paramedic to full-time podcaster The importance of finding and targeting your niche audience Strategies to optimize podcast visibility using effective tags Monetization techniques for podcasters, including ad revenue and sponsorships Tips for maintaining mindfulness and balance while growing a podcast Key Takeaways: Start Small, Dream Big: Martin earned seven cents on his first day but stayed consistent, eventually surpassing his paramedic salary Niche Matters: Focus on a specific audience for deeper engagement and loyalty Mindfulness is Key: Integrating mindfulness into your daily life improves mental clarity and podcast creativity Leverage Social Media: Build an authentic connection with your audience for organic growth One Take Wonder: Simplify your recording process for efficiency and authenticity Recommended Tools & Resources: Podcast Hosting Platforms: Libsyn, Buzzsprout, or Podbean Tagging and SEO Tools: TubeBuddy, VidIQ, and Otter.ai for transcription Social Media Tools: Hootsuite, Buffer, and Canva for content promotion Mindfulness Apps: Headspace and Calm for inspiration Courses: Martin Hewlett’s online course on starting a podcast Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @ podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: mindfulness podcast, meditation podcast tips, how to start a podcast, podcast monetization, podcasting success stories, podcast SEO tips, living the van life, niche podcasting strategies, grow podcast audience, podcasting tools and resources…
In this episode of "How to Start, Grow, and Monetize Your Podcast", James Burtt and Alex Chisnall dive into the art of pitching your podcast to dream guests. From booking high-profile names like Grant Cardone and Lewis Howes to leveraging strategic timing and personalized outreach, they share actionable strategies to elevate your guest roster. Learn how to use voice notes, social media, and credibility-boosting tactics to secure influential guests, maximize their promotion efforts, and build long-term relationships. Whether you're just starting or looking to scale your show, this episode is packed with expert advice to help you grow your audience and create a lasting impact. This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue What You'll Learn in This Episode: How to craft the perfect pitch for dream podcast guests. The importance of timing your outreach to align with guests’ promotions. Using voice notes and social media to personalize your guest invitations. Building long-term, value-driven relationships with your podcast guests. Strategies for maximizing guest promotion to increase downloads and reach. Key Takeaways: Personalized outreach is key—tailor your pitch to the guest's work and interests. Strategic timing, like book launches or product promotions, can boost your chances. Voice notes add a personal touch that emails often lack. Not all guests with large followings drive massive engagement—focus on niche relevance. Building credibility through screenshots and testimonials can make your pitch stand out. Recommended Tools & Resources: Otter.ai: To transcribe podcast episodes for content repurposing. Canva: For creating professional-looking promotional assets for your guests. LinkedIn: A powerful platform for connecting with high-profile guests. Pod School: Free resources and training for growing your podcast. Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @ podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: In this show we discuss: podcast guest tips, how to pitch podcast guests, podcast outreach strategies, grow your podcast, secure big podcast guests, Grant Cardone podcast tips, Lewis Howes guest strategy, podcast growth tips, Pod School podcast, podcast marketing tools, build podcast relationships, personalize podcast pitch, guest promotion tactics, podcast monetization strategies, podcast interview tips, boost podcast engagement…
In this episode of How to Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall break down their recent podcast launch, which achieved the #1 spot in two countries and #2 in the UK. With just under 1000 downloads, 2000 YouTube views, and a 40% click-through rate to their Pod School platform, they reveal the strategies behind their success. From leveraging niche content and creating engaging promotional assets to using platforms like Chartable for analytics, this episode provides actionable insights for aspiring and experienced podcasters. Learn how they turned a podcast into a content machine that drives engagement, generates revenue, and expands global reach. Whether you're planning your first podcast or scaling an existing one, this episode delivers essential tips for maximising impact. This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue What You'll Learn in This Episode: How a niche podcast can achieve global rankings. The role of categories and subcategories in podcast discoverability. Why focusing on engagement is more critical than sheer download numbers. Strategies to integrate your podcast with other platforms like YouTube and TikTok. How to use analytics tools like Chartable and TinyURL for smarter podcast growth. Key Takeaways: Consistency is key: A clear content strategy and actionable goals are essential. Niche podcasts can thrive: Depth over breadth when targeting your audience. Multi-platform reach matters: Use short-form content to drive long-form engagement. Data-driven decisions: Leverage click-through rates and rankings to refine your strategy. Monetisation pathways: Align your podcast goals with products or services to maximize ROI. Recommended Tools & Resources: Chartable: For tracking podcast reviews and rankings across multiple countries. TinyURL: To measure click-through rates and track promotional links. Pod School: A community and resource platform for podcasters at all stages. YouTube Shorts & TikTok: To create and share short-form promotional content. Otter.ai: For transcription and content repurposing. Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @ podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: In this show we discuss: podcast launch strategy, how to start a podcast, niche podcast tips, podcast monetization, podcast analytics, creating short-form content, TikTok for podcasters, YouTube Shorts for podcasts, Chartable analytics, Pod School, podcast content strategy, grow your podcast audience, podcasting tools, how to promote a podcast, successful podcast launch, podcast ranking tips…
In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall reveal the secrets to turning your podcast into a content machine. Learn how to repurpose your episodes into multiple formats like blogs, video clips, audiograms, and LinkedIn articles to maximize audience reach and engagement. They discuss the power of macro and micro content strategies inspired by Gary Vaynerchuk’s method, the importance of SEO-driven content cycles, and using AI tools like Otter.ai and ChatGPT to streamline your workflow. Discover actionable tips to grow your podcast audience, enhance discoverability, and establish expert authority on platforms like YouTube Shorts, TikTok, and LinkedIn. This episode is packed with insights to fuel your podcasting journey and turn every episode into a multi-platform success story. This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue What You'll Learn in This Episode: How to repurpose your podcast into multiple content formats. The difference between macro and micro content strategies. Using short-form content for discoverability and authority building. Tools and AI platforms to streamline content creation. The importance of video content for online traffic growth. Strategies for creating a circular content cycle to engage audiences across platforms. Key Takeaways: Maximise Content Output: Repurpose one podcast episode into multiple content types, including video clips, audiograms, and blogs. Content Distribution: Leverage short-form content on platforms like TikTok, Instagram Reels, and YouTube Shorts for better discoverability. AI for Efficiency: Use tools like Otter.ai for transcription and ChatGPT for content refinement to save time and enhance output quality. Video Is King: Capture video content even for audio podcasts to create versatile promotional materials. Circular Content Cycle: Redirect your audience between platforms, increasing engagement and building a strong content ecosystem. Recommended Tools & Resources: Otter.ai: Transcribe podcasts for blogs and articles. ChatGPT: Generate blogs, LinkedIn articles, and social media posts from podcast transcripts. Gary Vaynerchuk’s Content Deck: Learn how to turn one piece of content into 67. Canva: Design social media graphics and audiograms. LinkedIn Articles: Build authority and thought leadership. YouTube Shorts & TikTok: Platforms for short-form content discoverability. Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @ podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: In this show we discuss: podcast content machine, repurpose podcast episodes, maximize podcast reach, podcast marketing strategies, short-form content for podcasts, podcast promotion tips, AI for podcasters, podcast repurposing tools, LinkedIn for podcasters, TikTok for podcast growth…
In this episode of Start, Grow, and Monetize Your Podcast, hosts James Burtt and Alex Chisnall unpack the power of setting clear and actionable podcast goals. They delve into the importance of SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) and how they drive focus, growth, and long-term success. Using real-world examples, they illustrate how having a clear listener avatar and defined objectives can transform your podcasting journey. From achieving chart-topping success in record time to monetizing with targeted strategies, this episode offers invaluable insights for podcasters at any stage. Whether you're launching your first episode or looking to scale, this conversation will inspire you to take your podcast to the next level. This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue What You'll Learn in This Episode: How to set SMART goals for your podcast and why they matter. The importance of understanding your ideal listener avatar. Real-life examples of podcast success through goal-setting. Strategies for monetization and creating a sustainable content model. How to stay motivated during challenging times. Key Takeaways: SMART Goals: Setting Specific, Measurable, Achievable, Relevant, and Time-bound goals ensures clarity and direction. Know Your Listener Avatar: Identifying your ideal audience, like "Johnny" in this episode, helps tailor content and strategy. Monetization Planning: Define your financial goals and reverse-engineer your strategy to achieve them. Consistency is Key: Even in tough times, clear goals keep you focused and committed. Niche Wins: A hyper-focused podcast can create massive impact with a smaller, targeted audience. Recommended Tools & Resources: SMART Goals Framework: A proven model for goal-setting. Content Calendars: Plan episodes to align with your objectives. Podcast Hosting Platforms: Tools to track metrics and audience growth. Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @ podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: In this show we discuss: podcast goals, SMART goals for podcasters, podcast monetization strategies, ideal listener avatar, podcast success tips, podcasting for beginners, grow your podcast, podcasting strategies, podcast niche, how to monetize a podcast, consistent podcasting tips, podcasting advice 2024, podcast community building, podcast content strategy, podcast marketing tips, podcast chart success, build a podcast audience, podcasting tools and resources…
In this insightful episode of Pod School, Alex Chisnall and James Burtt delve into the essential practice of defining your podcast's "dream listener avatar." They explore how understanding your audience’s specific demographics, psychographics, and behaviors can elevate your podcast’s resonance and impact. With real-world examples from brands like Candy Kittens and Nando’s, they highlight how avatars like "Chloe from Clapham" and "Jenny the shopper" were pivotal for tailoring marketing strategies and driving success. Whether you're aiming to educate, entertain, or inform, this episode equips you with actionable tools and exercises—available for free in Pod School—to help you connect deeply with your ideal audience and grow your podcast effectively. This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue What You'll Learn in This Episode: The importance of creating a "dream listener avatar" for your podcast. How niche targeting can help you resonate with your audience. Real-life examples of brands leveraging avatars for success. Practical steps for crafting and applying a detailed listener profile. Why understanding your avatar’s listening habits is critical for content strategy. Key Takeaways: Targeting Specific Audiences: Broad content often starts with a niche focus. Begin specific to attract a loyal audience, then expand. Crafting the Avatar: Use detailed demographic and psychographic information to tailor your podcast’s content and marketing. Examples of Success: Stories like Candy Kittens’ "Chloe from Clapham" and Nando’s "Jenny the shopper" illustrate the power of understanding your audience. Practical Applications: Tailor podcast length, structure, and topics to your avatar’s preferences for optimal engagement. Recommended Tools & Resources: Pod School Workbook: Free tools to help you define your dream listener avatar and grow your podcast. Facebook Page Transparency: Identify what your target brands are advertising. Pod School Community: Feedback and resources for improving your podcast. Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @ podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: In this show we discuss: podcast listener avatar, grow your podcast, how to start a podcast, niche podcasting strategies, podcast audience engagement, podcast marketing tips, podcast branding, dream listener profile, podcast growth tools, Pod School resources, podcast monetization tips, podcast success strategies, podcasting tips for beginners, audience targeting for podcasts, niche audience podcasting, podcast content strategy…
In this episode of Start, Grow, and Monetize Your Podcast , hosts James Burtt and Alex Chisnall answer burning listener questions about podcast success, sponsorships, and finding your niche. Discover actionable tips on how to stand out in a crowded market, pitch to dream sponsors like Barclays, and define success beyond downloads. Learn why niching down helps build a loyal audience and how to align your podcast with the goals of major brands. Whether you're new to podcasting or scaling your show, this episode offers tactical advice to help you grow your reach , attract sponsors , and deliver high-value content . This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue What You'll Learn in This Episode: How to define what podcast success means to you. The importance of niching down to stand out in a competitive market. Proven tips to attract dream sponsors and align your podcast with top brands. Why your podcast episode length matters and how to get it just right. Strategies for building your target audience and maintaining engagement. Key Takeaways: Podcast Success is Subjective: Define your goals—whether downloads, sponsorships, or meaningful conversations. Dream Sponsors: Research brand campaigns and tailor your content to align with their messaging. Niche Wins: Going hyper-specific within a broad category can help you build a loyal audience faster. Optimal Podcast Length: Deliver value first; your episodes should be as long as necessary to keep the audience engaged. Content Strategy: Your podcast must resonate with your ideal listener avatar. Understand their needs and preferences to craft standout episodes. Recommended Tools & Resources: Facebook Ads Library: Research brand ad strategies for sponsorship alignment. Apollo.io: Tools for finding key decision-makers within target companies. ChatGPT/AI Tools: Reverse-engineer content based on current brand campaigns. Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @ podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: In this show we discuss: podcast success, how to attract podcast sponsors, podcast sponsorship tips, podcast niche strategy, podcast monetization, how to find a podcast niche, podcast growth tips, best podcast episode length, podcast community building, podcast sponsorship pitch, content strategy for podcasters, dream podcast sponsors, podcast listener engagement, podcast marketing strategy, top podcast tools…
Building a successful podcast starts with a solid structure. In this episode of Start, Grow, and Monetise Your Podcast , James Burtt and Alex Chisnall reveal the secrets to creating a winning podcast format that keeps your audience hooked and engaged. Learn how to craft a podcast with clear intros, engaging main content, and memorable outroductions while seamlessly integrating sponsorships and signature segments. Whether you’re a seasoned podcaster or just starting out, this episode is packed with actionable insights to elevate your podcasting game. This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue What You'll Learn in This Episode: The essential elements of a winning podcast structure, including introductions, main content, and outroductions. How to seamlessly integrate sponsorships into your podcast with pre-roll, mid-roll, and post-roll placements. The value of consistent segments like signature questions or recurring themes for audience engagement. Strategies to test and refine your podcast format for improved listener retention and growth. Key Takeaways: Consistency is Key: A structured and predictable format is crucial for building and retaining an audience. Use Clear Signposts: Guide listeners through your podcast with introductions, transitions, and defined segments. Effective Ad Placement: Mid-roll ads often perform best, especially when integrated as advertorials. Signature Segments Work: Unique and recurring segments make your podcast memorable and easier to promote. Test and Iterate: Regularly experiment with new features and use analytics to refine your content. Recommended Tools & Resources: Podcast Hosting Platforms: Libsyn, Buzzsprout, Podbean – for setting up your podcast and managing RSS feeds. Editing Software: Audacity (free) or Adobe Audition – for polishing your episodes. Recording Equipment: Zoom H6, Blue Yeti Microphone – affordable yet professional recording gear. Marketing Tools: Canva for graphics, Hootsuite for social media scheduling. Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @ podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: In this show we discuss: podcast structure, a well-crafted story, leverage structured formats, compelling sponsorship messages, consistency, importance of data-driven decisions, podcast improvements…
Success in podcasting isn’t just about numbers. In this episode of Start, Grow, and Monetise Your Podcast, James Burtt and Alex Chisnall redefine podcast success, showcasing how it can mean engaging with your audience, building impactful relationships, or achieving personal milestones. Whether you're aiming to grow your brand, connect with key industry players, or make a difference in your niche, this episode offers actionable insights to help you achieve your unique version of podcast success. This show is sponsored by Pod School - your hub for information, education and expert support on starting, growing, scaling, monetizing and optimising your podcast to generate more reach, more impact and more revenue What You'll Learn in This Episode: How to Define Podcast Success: Understanding personal and professional goals. Beyond the Numbers: Why engagement and impact often outweigh download stats. The Power of Niche Podcasting: Real-world examples of success through focus. Strategies for Improvement: Tips on consistency, meaningful conversations, and better content. Monetization and Opportunities: Creative ways to leverage your podcast for business success. Key Takeaways: Podcast success is subjective—define what it means for you. Focus on building relationships and creating meaningful content over chasing numbers. Consistency and engagement are key to growing your podcast audience. Don’t be afraid to dream big; use your podcast as a tool to open doors. Improvement is more important than scale—get better before getting bigger. Recommended Tools & Resources: Buzzsprout: A reliable hosting platform for seamless distribution. Libsyn: An established RSS hosting solution for podcasts. Tim Ferriss’ Tools of Titans: Learn from one of the most impactful podcasters. Podcast Connect (Apple): A must-use tool for uploading and managing your podcast on Apple Podcasts. Join the Conversation: If you enjoyed this episode, share it with a fellow podcaster who’s looking to grow their revenue. For more resources and expert advice, join the free Pod School community – the ultimate hub for podcast creators. Follow Us: Instagram: @podschool TikTok: @ podschool.community YouTube: @stargrowmonetiseyourpodcast LinkedIn: James Burtt & Alex Chisnall In this show, we discuss: In this show we discuss: why success means different things to different podcasters, the role of engagement and feedback in measuring podcast impact, creative ways to monetise your podcast, including live events, books, and more, inspiring stories of podcasters using their shows to build careers and connections, practical tips for improving your podcast and growing your audience…
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