Breaking The Grade podcast

Breaking the Grade

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IFE Conference 2025 (Mexico): Breaking Barriers -- AI and Strategic Partnerships Shaping Education 26:18

۳ روز پیش26:18

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26:18

The education sector is buzzing with AI, but are schools and EdTech businesses truly leveraging it for sustainable growth? In this live episode, we cut through the hype to explore how AI, combined with strategic partnerships, can drive real impact. In this special live episode of Breaking the Grade , recorded LIVE from the IFE Conference in Monterrey, Mexico, I sat down with Jaime Pales , Co-Founder & President of Your Way Learning , and Michael Golden, Vice Dean of Innovative Programs & Partnerships at Penn GSE . These two educational innovators share their insights from the frontlines of EdTech and higher education. They reveal the critical mistakes businesses make when implementing AI without a solid partnership strategy, and what it actually takes to build impactful collaborations. We also dive into how AI and partnerships can solve real problems for education businesses, from attracting students to scaling operations. This episode is for you if you're wondering how to navigate the AI landscape and forge partnerships that deliver results. Tune In to Hear: The common pitfalls of AI adoption: Why simply implementing AI won't guarantee growth, and what crucial steps businesses often overlook. How strategic partnerships amplify AI's impact: The specific ways collaboration can solve challenges that AI alone can't address. The key elements of successful EdTech partnerships: What education leaders and founders must focus on to build collaborations that drive sustainable growth. Why a clear understanding of your business needs is crucial before investing in AI: How to avoid the trap of chasing trends without a solid strategy. The practical steps to attract more students and scale impact using AI and partnerships: Real-world examples and actionable advice for education businesses. What decision makers need to know to make AI adoption a success. If you run an education business, this episode is a must-listen. #EdTech #AIinEducation #StrategicPartnerships #BreakingTheGrade #LeadGeneration ------ Josh Chernikoff LinkedIn EdSales Elevation Experience…

Breaking the Grade

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Why Most Startups Get Investment Wrong—and How to Fix It 21:07

17 روز پیش21:07

21:07

Summary When you're growing your education business, one big question always comes up—should you seek investment or bootstrap your way to success? In this episode, Josh Chernikoff breaks down the real challenges behind this decision. He shares lessons from his own journey, the mistakes founders make when chasing investment too soon, and what it really takes to build a business that attracts the right investors (if you even need them). We also get into smart ways to bootstrap, key signs that you’re actually ready for investment, and why a strong lead generation system is a must before you even think about bringing on investors. If you're debating whether to seek investment or go it alone, this episode will help you figure out the right next step. Tune In to Hear: The warning signs that you’re pitching too early — and what investors really want to see. How to tell if your business needs more capital — or just a better sales strategy. Why funding isn’t always the answer — and what might be holding you back instead. The hidden costs of taking investment: What no one tells you about giving up equity and control — and how to make the right call. Why so many education entrepreneurs chase investment too soon — and what to focus on instead to grow sustainably. Why more money won’t fix a broken sales pipeline: The crucial step education founders must take before seeking investors. Chapters 00:00 - Introduction to Funding vs. Bootstrapping 02:59 - Understanding the Pros and Cons of Investment 10:00 - Identifying the Right Time for Investment 15:09 - Bootstrapping Strategies for Growth 21:59 - Preparing for Investment: Key Benchmarks 26:47 - Final Thoughts and Call to Action Links Josh Chernikoff Josh Chernikoff LinkedIn…

Breaking the Grade

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Before You Hire a Sales Team...The Steps Founders Can’t Skip 18:33

۶ weeks پیش18:33

18:33

Summary In this episode of Breaking the Grade , Josh Chernikoff tackles the big question: when’s the right time to bring on a sales team for your education-focused business? He shares why rushing to hire too soon can be a mistake and what you need to do first to make sure you're ready. Josh opens up about his own experiences, talking founder-led sales, how to refine your process, and the importance of building a strong foundation before scaling. If you're wondering how to grow your sales without the growing pains, this episode has the answers you need. Tune in to hear: The hidden risks of scaling your sales team too quickly — and the strategy to scale with purpose and precision. How to ensure your first sales hire is the right one for your business — without wasting time and money. Why premature hires can slow down your sales cycle — and how to know when you're truly ready to scale. How understanding the difference between a founder’s sales role and a sales team’s role can transform your revenue potential. Chapters 00:00 When to Hire a Sales Team 07:59 The Importance of Founder-Led Sales 13:48 Leveraging LinkedIn for Founders and Sales Teams 21:23 Key Takeaways and Final Thoughts Links Josh Chernikoff LinkedIn Edsales Elevation Experience Masterclass The 2025 Annual Sales Planner…

Breaking the Grade

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Secrets behind unlocking 7-figures in sales...How this seasoned entrepreneur transformed his sales process. 26:23

۸ weeks پیش26:23

26:23

Summary In this episode of Breaking the Grade , I chat with Ernie, a seasoned leader who's been navigating the ever-changing education landscape since 2001. He shares valuable insights on how he completely transformed his sales system and unlocked 7-figures in proposals before the new school year started. Ernie shares all about staying adaptable, building relationships, and why rejection can be a powerful teacher. Together we dive into the unique challenges of selling in education, how networking can shift your business, and the role LinkedIn plays in connecting with decision-makers. If you're looking to grow your business in a competitive market, this conversation is full of strategies you won’t want to miss. Tune in to hear: The one tool that transformed Ernie’s business and unlocked 7 figures in proposals setting him up for a successful 2025 - and how you can too! The power in re-evaluating your business model and setting yourself up to thrive. Why rejection can be the key to uncovering your biggest business breakthroughs. The game-changing power of selling year-round—and how to make it happen. Why being able to start delivery of your program at any time of the year (instead of just the start of the school year) can open you up to big sales opportunities. The power of a strong LinkedIn presence—and why it’s essential for building meaningful connections. Chapters 00:00 - Introduction to Beyond Technology Education 05:56 - Navigating Marketing Challenges in Education 11:55 - Understanding the Education Sales Cycle 18:14 - Future Aspirations for Ernie and Beyond Technology Education Links Ernie Delgado Beyond Technology Education Edsales Elevation Experience Masterclass…

Breaking the Grade

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From One-Off Sales to Repeatable Revenue...How Future Makers Transformed Their Business 34:49

10 weeks پیش34:49

34:49

Summary Nine years of building a business—and then, overnight, everything changes. Suddenly, you’re scrambling to keep things afloat, unsure of your next move. That’s exactly what happened to Matt Barinholtz, founder of Future Makers. When the pandemic hit in 2020, he had to pivot fast—shifting from offering services to selling products. The truth is, pandemic aside, business is always unpredictable—marketing trends shift, relationships fade as new players enter the scene, and sometimes, your strategy just stops working. So how do you navigate these challenges and come out stronger? In this week’s episode, Matt shares exactly how he transformed Future Makers and set it up for success. Whether you’re building from scratch or looking to scale, Matt’s story is packed with actionable insights to thrive no matter what’s thrown your way. Tune in to Hear: ✅ How to navigate big challenges in your business (like pivoting!). ✅ The biggest challenge Matt faced in pivoting his business —and how he overcame it. ✅ Why Matt’s messaging shifts made it easier than ever to spot—and attract—the perfect fit clients (and how you can too!) ✅ The surprising truth about building relationships at scale (it’s not what you think!) ✅ The exact steps Matt took to build a powerful lead generation system so that he could scale —and how you can do it too! And if you’re ready to build your lead generation system then join my FREE Masterclass: How to get more leads and sales on repeat (without paid ads or creating endless content that no one sees!) Chapters: 00:00 - Introduction: Setting the Stage 03:01 - The Importance of Having a System 05:54 - Building Relationships for Success 08:20 - Challenges in Creating a Signature Solution 12:09 - The Role of Listening in the Sales Process 14:01 - The Implementation Process: Highs and Lows 17:54 - Measuring Impact and Growth 22:40 - Evolving the Signature Solution 28:12 - Communicating Value and Building Credibility 30:44 - Trusting the Process and Embracing Iteration 34:06 - Closing Thoughts on Growth and Business Evolution Links Matt Barinholtz Future Makers Edsales Elevation Experience Masterclass…

Breaking the Grade

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Mastering Sales Planning in the Education Space 31:29

13 weeks پیش31:29

31:29

Summary: In this episode of Breaking the Grade , Josh Chernikoff and Toni McMurray tackle the challenges of sales planning for education companies as the new year approaches. If you’re feeling overwhelmed by the tight sales window or struggling with staying top of mind with prospects, this episode is for you. We discuss the impact of inconsistent outreach and follow-ups, and how early planning and overcoming sales fears can set you up for success in 2025. Tune in to learn how to start building momentum now for the year ahead. Tune in to hear: ✅ How to set yourself up for success and hit the ground running in Q1, so you can crush your sales goals! ✅ What you must do during the low seasons, to make sure you're selling during the high seasons... ✅ How to maximize your time in December to set yourself up for success and why waiting until January puts you at a disadvantage ✅ Why waiting until January puts you at a disadvantage ✅ Strategies to stay ahead in a competitive, seasonal sales cycle ✅ And what you need to be focusing on each month with specific actionable steps - to crush your sales goals in 2025! Timestamps: Introduction to the Episode (00:00:00) Importance of Pre-Planning (00:01:35) Sales Cycle Breakdown (00:03:19) Maximizing the Sales Window (00:05:04) Budgeting Conversations (00:06:47) Active Outreach Strategies (00:07:43) Creating Awareness (00:08:49) Generating Leads (00:10:29) Overcoming Fear in Sales (00:11:05) Setting Actionable Goals (00:12:45) Benefits-Driven Messaging (00:14:13) Goal Setting for Sales (00:15:30) Nurturing Leads in Summer (00:17:55) Sales Cycle Dynamics (00:19:56) Rejection and Resilience (00:21:05) Building Relationships in Sales (00:22:54) Understanding Market Readiness (00:23:39) Nurturing Leads (00:24:33) Effective Follow-Up Strategies (00:25:07) Tracking Outreach Efforts (00:25:25) Taking Action on Lead Generation (00:29:00) Closing Thoughts for 2025 (00:30:14) Links Planning Document Edsales Elevation Experience…

Breaking the Grade

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Mastering the Education Sales Cycle & Secrets to Staying Top of Mind and Closing Deals 18:07

15 weeks پیش18:07

18:07

Summary: Sales in the education space can feel like an endless maze—long cycles, multiple decision-makers, and constant resistance. In this episode, Josh Chernikoff pulls back the curtain on the challenges EdTech founders face when selling to schools and districts. It’s not just about getting through the door; it’s about navigating complex decision-making processes and staying persistent when things don’t move as quickly as you'd like. If you’re feeling stuck or frustrated by slow progress and tough competition, this episode reveals why patience and strategy are your best tools. But be warned—it's not all about playing it safe. Discover what it really takes to thrive as an entrepreneur in education. The answers might not be what you expect. Tune in to hear: Why focusing only on selling is losing you sales and what you need to do instead... if you want to have sales coming in all year round. The one tool you’re probably not using that will boost your outreach and keep prospects engaged. My best tip to handle objections and turn them into your biggest opportunities . The secret to staying top of mind so schools reach out to you! Chapters 00:03-01:36 Introduction: The Warrior's Mentality 01:36-02:51 The Complex Sales Cycle in Education 02:51-04:52 Multiple Stakeholders and How to Navigate Them 04:52-07:07 The Story of Overcoming Data Privacy Obstacles 07:07-09:25 Managing the Long Sales Cycle 09:25-11:32 Identifying and Engaging Your Ideal Client 11:32-13:31 Building Momentum with Strategic Follow-Up 13:31-15:46 Personalized Outreach and Staying Engaged 15:46-17:27 Overcoming Resistance to Change 17:27-19:11 Patience and Persistence in the Long Sales Cycle 19:11-20:33 Success Story: Lafayette Elementary 20:33-22:59 Managing Multiple Leads and Opportunities 22:59-End Conclusion: Patience, Persistence, and Pleasantness Want more help getting leads and sales? 👉 ✨ Book a FREE strategy call with me. Together we'll look at your entire lead gen system and see where you need to focus to start bringing in high-quality, high-converting leads!…

Breaking the Grade

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Why Waiting to Sell in the Education Sector Can Cost You...& when’s the right time to start selling 17:30

17 weeks پیش17:30

17:30

Summary: Wondering when you should really start selling in the education market? In this episode, Josh Chernikoff dives into the right timing and approach for effective sales in the education space. Spoiler: it’s not just about waiting until you have a perfect offer. It’s about understanding the specific buying cycles and decision-making processes that are unique to educational institutions. Josh breaks down why timing is key—and how positioning yourself early can build valuable relationships that will pay off later. He shares actionable insights on how to engage with your ideal clients even before they’re ready to buy, building trust and awareness that makes your product or service their obvious choice when the time comes. If you’re ready to crack the timing code for education sales, this episode is for you. Takeaways: Why waiting for perfection is the fastest way to miss opportunities … and what you need to do instead to start generating leads now! What does a centuries-old shipwreck have to do with your business? How to handle seasonality in education sales and why it’s not as tricky as you may believe What lessons you can learn from 10-year-olds that will completely transform your sales approach Discover why getting in front of your audience sooner than later can actually speed up your sales cycle. Chapters: 00:00 - Introduction: The Challenge of Timing in Education Sales 03:05 - Why Waiting Until the Last Minute Can Cost You 06:47 - Building Relationships Before They’re Ready to Buy 10:21 - Aligning with the School Year and Budget Cycles 14:36 - Trust-Building Strategies that Pay Off Later 17:54 - Key Takeaways and Next Steps Want more help getting leads and sales? 👉 ✨ Book a FREE strategy call with me . Together we'll look at your entire lead gen system and see where you need to focus to start bringing in high-quality, high-converting leads!…

Breaking the Grade

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A Better Approach to Sales Calls for Education Companies… How to sell without being salesy. 19:31

19 weeks پیش19:31

19:31

Summary: Are your sales calls feeling like one-way pitches instead of real conversations? In this episode, Josh Chernikoff uncovers a simple yet powerful shift that could change how you approach every sales call moving forward. Spoiler: it’s not about selling harder or pushing your offer more aggressively. It’s about tapping into a skill most salespeople overlook. Josh dives deep into how listening can transform your calls, build trust, and help you uncover your prospects' true needs—without sounding like just another salesperson. And here’s the kicker: he shares why the best salespeople aren’t just listening—they’re also storytelling in a way that hooks prospects and keeps them engaged. Want to know exactly how he does it? There’s only one way to find out. Listen now and see why this small tweak could completely change your results. Takeaways: Find out why focusing on features is costing you sales—and what to shift your attention to instead. The one move that's damaging your sales relationships—fix it, and watch sales flow effortlessly. Why most people struggle to sell on virtual meetings and how to instantly build trust and form strong connections… Discover the quick way to build instant trust and bust through objections without being salesy. Chapters: 00:00 - Introduction to Effective Sales Calls 02:48 - The Shift from Talking to Listening 05:52 - The Power of Active Listening 09:12 - Building Connection and Trust 12:03 - The Self-Identification Call 15:01 - The Importance of Storytelling 19:54 - Conclusion and Key Takeaways Want more help getting leads and sales? 👉 ✨ Book a FREE strategy call with me. Together we'll look at your entire lead gen system and see where you need to focus to start bringing in high-quality, high-converting leads! 🔗 www.joshchernikoff.com/call…

Breaking the Grade

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The Better Demo Method To Sell More Education Services & Products 31:45

21 weeks پیش31:45

31:45

Summary: Selling to schools and districts is more than just having a good product—it’s about really understanding the specific challenges and needs of the education market. In this episode, Special Guest: John Gamba (Entrepreneur in Residence at the University of Pennsylvania Graduate School of Education) and I talk about how to deliver better sales demos, especially when technical issues or multiple decision-makers are involved. From using Loom videos to keep the conversation going between meetings to handling tough questions from tech experts, we’ll show you how to turn a demo that’s going off track into a win. If you’ve ever struggled with technical problems or pushback during a demo, this episode will give you practical tips to recover and close the deal with confidence. Key Takeaways: The surprising reason why your demos may fall flat—and how a strategic video sent at the right time could change everything. A simple technique to handle tough technical questions without derailing your sales momentum. Why demos go wrong more often than you think, and the key shifts that can turn a bad pitch into a win. The art of sending personalized demo follow-ups that show prospects you're truly listening—learn how to nail this crucial step. How to manage those "bad apples" in the room who seem determined to poke holes in your pitch—and flip the situation in your favor. This episode is a must-listen for any entrepreneur in the EdTech space looking to sharpen their sales approach and turn potential pitfalls into powerful selling points! Chapters: Introduction to the Episode (00:00:00) Guest Introduction (00:01:00) The Importance of Demos (00:01:17) Guided Conversations in Demos (00:03:29) Consultative Selling Approach (00:04:41) Benefits Over Features (00:06:01) Contextual Selling (00:07:01) Using Strategic Plans Effectively (00:07:56) Engaging with Prospects (00:10:08) Learning from Successful Demos (00:12:29) Demo Timing Considerations (00:16:39) Using Video for Demos (00:18:56) Listening to Client Needs (00:20:08) Personal Experiences with Demos (00:22:25) Lessons from Demo Failures (00:23:16) Understanding Security Concerns (00:24:19) Technical Preparedness in Demos (00:25:34) Utilizing Feedback Effectively (00:26:44) Handling Technical Questions (00:27:42) Staying Calm During Challenges (00:28:34) Post-Demo Follow-Up (00:29:36) Learning from Challenges (00:30:27) Importance of Practice (00:31:01) Closing Remarks and Community Engagement (00:31:26) Resources or Links: Connect with John Gamba: LinkedIn Interested in Growing Your Education Business? Book your FREE Strategy Call with Josh .…

Breaking the Grade

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How This EdTech Company Transformed Their Sales Process And Went From Stagnation to Leads In Just 8 Weeks 31:07

23 weeks پیش31:07

31:07

Join me as I sit down with Chris and Corey from Rocket PD to talk about how they revamped their entire sales process to feel more natural and focused on building relationships with their ideal customers. Chris and Cory have years of SaaS experience under their belt and they know a lot about marketing and selling software, but selling to schools felt like a whole different ball game. And so we worked on building out their sales process together to fit them, their business and their clients. If you've ever thought sales has to be pushy and you want a way to sell that feels good to you, then you're going to love this episode! Tune in to hear: My #1 tool for getting potential clients to open up and start talking to you ... How to build relationships that make selling easy and natural... Why most founders make a crucial mistake that can cost them months of wasted effort -- and what to do to avoid that. Why EdTech sales is different to other selling and how they overcame some big challenges in generating leads. PLUS, learn how to embrace objections, failures, and challenges as vital opportunities for growth in your business! Chapters 00:00 Introduction and Background 04:05 Challenges Faced by Rocket PD 09:42 The Coaching Process and Milestone Coaching 15:19 The Impact of the Signature Solution 22:32 Results and Successes 30:56 The Enjoyment of the Coaching Experience Here's how you can connect with RocketPD: Chris Dekmar LinkedIn Corey Murray LinkedIn RocketPD LinkedIn RocketPD Interested in Growing Your Education Business? Want my eyes on your business? Book your FREE Strategy Call here. JoshChernikoff.com EdSalesElevationExperience.com…

Breaking the Grade

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How this EdTech Startup sharpened their message & went from struggling to selling! 23:33

27 weeks پیش23:33

23:33

Summary Imagine a tool that could revolutionize how students manage their homework—built not by some big tech company, but by a parent and a 12-year-old visionary. Curious? In this episode, we're diving into a startup story that's as unique as it gets. A co-founder whose biggest challenge wasn’t just building the tech but navigating the labyrinth of the education market... Join me as I interview Brent Newton, founder of MyOwl, about the challenges he and his daughter faced in getting MyOwl off the ground. MyOwl is an app that brings student's homework assignments into one centralized dashboard. The average student today has to use more than 143 apps to get their homework done. Talk about a logistical nightmare! So, when Brent and his daughter told other parents about their idea, the parents couldn't wait to get their hands on it. But when he tried to get the app partners on board and schools on board, it felt like he was banging his head against the wall... Key Takeaways: Tune in to hear… Why having a great product wasn’t enough—and the game-changing move Brent made to get schools on board . The crucial shift in his messaging that turned MyOWL from a “ maybe ” to a “ must-have. ” The surprising power of community —how being part of a group of other education founders gave him the breakthrough he needed. AND… hear all about his experience inside the 3E EdSales Elevation Experience. Chapters 00:00 MyOWL: Revolutionizing Homework Management 05:30 The Impact of the Ed Sales Elevation Experience 10:55 The Power of the Mastermind Group 13:46 Networking and Support for Education Entrepreneurs 21:09 Join the Homework Revolution with MyOWL Resources/ Links: Connect With Brent Newton: Brent Newton | LinkedIn Go to MyOwl Website: myOwl | Homework Managed Interested in Growing Your Education Business? Book your FREE Strategy Call. Learn More about the 3E Edsales Elevation Experience: Join the waitlist for the next cohort here.…

Breaking the Grade

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How this EdTech founder got clarity on his ideal client & product... making selling easier! 26:29

29 weeks پیش26:29

26:29

Summary: Starting a business with the goal of solving complex educational problems is a tall order. But Sam Saarinen, founder and CEO of Edapt Technologies, embraced this challenge head-on. In this episode, Sam shares his entrepreneurial journey—one marked by ambitious starts, hard-learned lessons, and a game-changing pivot that led to remarkable business growth. If you’re an entrepreneur struggling to find your footing, this episode is packed with actionable insights on refining your product, focusing your message, and attracting the right clients. Sam’s story is a must-listen for anyone looking to transform their approach to business and achieve long-term success. Key Takeaways: The game-changing realization Sam had about why his first product wasn’t selling —and how you can apply the same insight to your business . How Sam’s pivot to a new market led to a dramatic increase in quality leads and sales —find out the strategy behind it. The exact steps Sam took to simplify his product and make it irresistible to his ideal clients—learn how to do the same. How joining a cohort-based program transformed Sam’s sales strategy and what you can gain from similar opportunities. Why having a long-term vision is crucial for entrepreneurial success and how Sam’s perspective shift helped him thrive. Don’t miss this episode packed with actionable advice and real-world insights that can transform your approach to entrepreneurship! Chapters: 00:00 Introduction and Background 03:08 Aligning Sales Approach with Values 06:26 The Power of Focusing on One Product 14:36 The Value of Feedback and Cohort-Based Programs 19:24 Pivoting to a New Product 21:16 Building a Roadmap and Confidence Resources or Links: Connect with Sam Saarinen: LinkedIn, Quizius Learn More about the 3E Edsales Elevation Experience : Join the waitlist for the next cohort here. Interested in Growing Your Education Business? Book your FREE Strategy Call with Josh . Tune in to discover how focusing on the right strategies can lead to extraordinary results!…

Breaking the Grade

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3 Powerful Systems To Grow Your Education Business With More Ease 26:57

31 weeks پیش26:57

26:57

In this episode, Josh Chernikoff discusses the importance of implementing systems in order to scale and grow an education business. He highlights three powerful systems: offer system, lead generation and sales system, and delivery system. He emphasizes the need for a repeatable and scalable offer, a lead generation system to attract and nurture ideal clients, and a delivery system to ensure client success. Josh also acknowledges that there will be glitches and mistakes along the way, but it's important to embrace imperfection and learn from them. Takeaways Implementing systems is crucial for scaling and growing an education business. A repeatable and scalable offer is essential to attract and retain clients. Having a lead generation system helps automate the process of attracting and nurturing ideal clients. A delivery system ensures client success and automates tedious tasks. Embrace imperfection and learn from mistakes along the way. Chapters 00:00 Introduction and Importance of Systems 08:18 The Offer System 12:40 Lead Generation and Sales System 20:20 Delivery System and Client Success 23:25 Embracing Imperfection and Learning from Mistakes…

Breaking the Grade

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3 Essentials To Grow Your Business: Lessons I Learned From Starting, Scaling, and Selling Flex Academies 21:29

33 weeks پیش21:29

21:29

In this episode, Josh Chernikoff shares his experiences and challenges in growing his second business, Flex Academies. He discusses the importance of finding the ideal client, pivoting the business model, and building a strong offer. He also emphasizes the need for a lead generation system and the importance of surrounding oneself with experts. Josh highlights the significance of systems in scaling a business and shares his own journey of continuous learning and improvement. Takeaways: Finding the ideal client is crucial for business success. Pivoting the business model based on customer feedback and needs is essential. A strong offer that delivers results is key to attracting clients. Having a lead generation system is vital for consistent growth. Surrounding oneself with experts and building a strong team is important for scaling a business. Systems and automation are necessary for efficient and effective operations. Continuous learning and improvement are essential for long-term success. Chapters 00:00 Introduction and Background 03:09 Finding the Ideal Client 05:46 Pivoting the Business Model 08:46 Building a Strong Offer 12:04 The Importance of a Lead Generation System 15:08 Scaling with Experts 18:04 Systems and Automation 21:03 Continuous Learning and Improvement…

Breaking the Grade

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Kathryn’s Lead Generation Transformation with the EdSales Elevation Experience 27:53

35 weeks پیش27:53

27:53

In this conversation, Josh Chernikoff interviews Kathryn Adabonyan, the founder and CEO of Go Pursue, a company that helps high school students explore career options and connect with professionals in those fields. They delve into Kathryn's journey as an entrepreneur, a testament to her resilience in overcoming sales and marketing challenges. Kathryn shares how the EdSales Elevation Experience helped her reframe her mindset about LinkedIn and establish herself as a thought leader in her industry. She also talks about the value of the mastermind group and the support she received from Josh and other members. Kathryn invites directors of career and technical education programs and employers in the DC area to connect with her. Takeaways: The EdSales Elevation Experience was a game-changer for Kathryn, transforming her LinkedIn presence and propelling her to the forefront of her industry as a thought leader. The mastermind group provided valuable advice, different perspectives, and resource connections for Kathryn as an entrepreneur. Kathryn's success in generating leads and closing deals resulted from implementing what she learned in the EdSales Elevation Experience, not just on LinkedIn but in all aspects of her sales and marketing efforts. The support and generosity of Josh and the mastermind group members played a significant role in Kathryn's success. Kathryn is looking to connect with directors of career and technical education programs and employers in the DC area who are focused on career preparedness and building a talent pipeline. Chapters 00:00 Introduction and Technical Difficulties 03:42 Challenges and Pain Points 07:17 The Importance of Confidence and Messaging 11:32 Implementing Sales and Marketing Strategies 21:45 Connecting with Directors of Career and Technical Education Programs and Employers in the DC Area 25:21 The Support and Generosity of the Mastermind Group 28:58 Conclusion and Invitation to Connect…

Breaking the Grade

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How to Build A Lead Generation System in 9 Steps 31:45

37 weeks پیش31:45

31:45

In this conversation, Josh Chernikoff discusses his nine-step process for building lead generation machines that produce high-quality and high-converting leads on repeat. He addresses the common challenge of not knowing how to get leads and emphasizes the importance of founder-led sales. Josh shares his own experience of starting a tutoring business without any sales experience and explains how he overcame obstacles to become successful. He breaks down each step of his process, including getting clear on the ideal client, prospect-to-relationship building, creating a signature solution, laser targeting, magnetic messaging, and automating processes. He also highlights the significance of success amplifiers and scaling the business. Takeaways: Building lead generation machines requires a systematic approach and a clear understanding of the ideal client. Founder-led sales can be a powerful strategy for generating leads and building a successful business. Messaging plays a crucial role in lead generation, and it's important to focus on communicating value and addressing the pain points of the ideal client. Automating lead generation processes can help scale the business and ensure a steady flow of high-quality leads. Success amplifiers, such as attending conferences and leveraging social media, can boost credibility and attract more ideal clients. Scaling the business requires a well-defined roadmap and the ability to target and convert a large number of high-quality leads. Chapters: 00:00 Introduction: The Nine-Step Process for Building Lead Generation Machines 01:41 Founder-Led Sales: Overcoming the Challenge of Getting Leads 04:29 Scaling the Business: Going Beyond a Few Schools 10:28 Messaging Mastery: Communicating Value and Addressing Pain Points 23:14 Success Amplifiers: Boosting Credibility and Attracting Ideal Clients 26:34 Scaling the Business: A Well-Defined Roadmap for Lead Generation…

Breaking the Grade

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Rose’s Lead Generation Transformation with the EdSales Elevation Experience 26:44

41 weeks پیش26:44

26:44

Don’t miss the Catalyst at Penn GSE Innovation Summit on June 21st at the University of Pennsylvania. It’s a must-attend event for entrepreneurs in the education sector, filled with insights on advancing your business. Register now at https://mailchi.mp/gse.upenn.edu/catalyst-summit-2024 Rose, a successful entrepreneur and educator, shares her experience with the Ed Sales Elevation Experience. She discusses the challenges she faced in growing her business in education and how the program helped her overcome them. Rose highlights the importance of building an authentic community and focusing on quality over quantity when finding ideal clients. She also emphasizes the value of feedback and the support she received from the cohort. The program helped her redefine success and develop a consistent business scaling method. Takeaways Building an authentic community is essential for business success. Focusing on quality over quantity when finding ideal clients leads to better results. The experience of receiving feedback and support from a like-minded cohort was a game-changer for Rose. It not only helped her overcome challenges but also significantly improved her business strategies. This sense of camaraderie and mutual support within the cohort is a testament to the power of community in business growth. Redefining success and developing a consistent method is critical to scaling a business. Lifelong friendships and ongoing learning are valuable outcomes of participating in programs like the EdSales Elevation Experience. Chapters 00:00 Introduction and Spotlight on Rose 05:35 Challenges in Growing the Business 10:11 Support from the Cohort 14:26 Thinking Beyond Results and Building Authentic Community…

Breaking the Grade

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Slow Burn Methods for Lead Generation in EdTech 17:07

43 weeks پیش17:07

17:07

Don’t miss the Catalyst at Penn GSE Innovation Summit on June 21st at the University of Pennsylvania. It’s a must-attend event for entrepreneurs in the education sector, filled with insights on advancing your business. Register now at https://mailchi.mp/gse.upenn.edu/catalyst-summit-2024 Welcome to today’s episode where we delve into the world of lead generation within the education industry. We'll explore a variety of strategies from quick social media ads to the slow and steady wins of SEO and relationship building. Join us as we navigate the complexities and discover sustainable methods for growth. Lead generation in the education sector is both intricate and resource-intensive. This episode unpacks the challenges of deploying various methods like SEO, Facebook ads, and cold emailing. We highlight the importance of tailoring these methods to fit the unique needs of your business, especially when resources are scarce. Takeaways: Why supposedly “quick-fix” methods like social media posting and conference networking don’t actually work, and what to do instead. Find out what's stopping you from getting more leads and how to start booking in sales calls as soon as this week! Discover the Secrets of Hunting Methods and how these powerful strategies get leads faster and more efficiently than traditional approaches. Why Facebook Ads aren’t the holy grail of lead generation - and what my clients are doing instead to get booked out. The real problem with SEO and why you don’t have 6 months to wait for your business to start generating leads. Why you need both hunting and farming methods when generating leads and growing your business. Chapters: 00:00 Introduction 02:13 Dissecting Lead Generation Challenges 04:17 Evaluating the Cost-Effectiveness of Various Marketing Methods 06:31 Understanding the Impact of Impersonal Outreach Techniques 09:39 The Role of Traditional Networking in Modern Lead Generation 12:57 The Strategic Use of LinkedIn for Direct Outreach 14:56 The Long-Term Benefits of Relationship Building 15:34 Transitioning to Sustainable Lead Generation Strategies…

Breaking the Grade

1
How to sell to multiple stakeholders in the education space 12:34

45 weeks پیش12:34

12:34

In this episode, Josh discusses the importance of identifying the main stakeholders in the education space and how to sell to them effectively. He shares case studies of Brent and Katherine, who faced the challenge of determining who to sell to and how they overcame it. Josh emphasizes the need to focus on the benefits and transformation your solution can provide to the main stakeholder while also considering the benefits for other stakeholders. He also mentions the EdSales Elevation Experience and encourages listeners to join the community. Takeaways Identifying the main stakeholders in the education space is crucial for successful sales. Focus on the benefits and transformation that your solution can provide to the main stakeholder. Consider the benefits for other stakeholders and how your solution can positively impact them. Joining a community like the Ed Sales Elevation Experience can provide support and valuable insights for selling in the education space. Chapters 00:00 Introduction 06:44 Focusing on Benefits and Transformation 11:09 Conclusion…

Breaking the Grade

1
Case Study with David Dvorkin 15:42

47 weeks پیش15:42

15:42

In this episode, Josh Chernikoff interviews David Dworkin, the CEO and founder of Hire Cause. They discuss David's experience in the Ed Sales Elevation Experience program and the impact it had on his business. David shares the challenges he faced before joining the program, including the difficulty of setting up consistent meetings with potential clients in the education sector. He also talks about his previous attempts to generate leads, such as attending conferences and sending cold emails. David explains how the Signature Solution, a key component of the program, has made his sales process more efficient and effective. He shares a success story from a conference where the Signature Solution received positive feedback from superintendents and helped him secure new clients. David quantifies the results by mentioning the number of successful meetings and the potential for expanding his business to new markets. He expresses his gratitude for the program and looks forward to implementing more strategies in the future. Takeaways: Hear about the biggest lead generation challenges David faced before joining the Ed Sales Elevation experience and how he overcame them. Hear how David went from cold emailing and crickets to getting new leads, booking 10 new sales meetings, and expanding into a new district outside of New York for the first time… Discover David’s secret to killer presentations that have the room sitting on the edge of their seats and leaning in to hear more… And learn why having a cohort of like minded entrepreneurs can make all the difference! If you’ve been wanting more leads in your business… Or if you’ve ever wondered if Ed Sales Elevation Experience is for you, then you gotta hear this! Chapters 00:00 Introduction and Background 01:07 Challenges Before Joining Ed Sales Elevation Experience 05:28 Resistance and Skepticism from the Team 07:16 Experience in the Ed Sales Elevation Experience Cohort 08:51 Success Story at ERDI Conference 11:13 Efficiency and Effectiveness of the Signature Solution 13:53 Quantifying the Results 15:37 Continued Success and Future Updates…

Breaking the Grade

1
Transforming your LinkedIn profile into a sales page 16:53

49 weeks پیش16:53

16:53

In this episode, the host discusses how to transform a LinkedIn profile into a sales page that generates more leads. The importance of having a professional and engaging profile picture is emphasized, as it sets the tone for others to perceive you. The headline is highlighted as a hook that captures attention and showcases how you can help your ideal client. The summary section is an opportunity to showcase the value you bring and how you can make a difference. Other sections such as the link, featured, experience, and education sections are also discussed. In this episode you will discover: Why having a strong LinkedIn profile is critical, especially in the EdTech industry… if you want to boost your credibility and get clients with more ease. The #1 mistake most people make with their LinkedIn Profile that’s costing them leads and sales… and how to fix it! Why just listing your skills and work experience is not enough and what you need to say if you want to book more sales calls! The step-by-step approach I take all my clients through to transform their LinkedIn profile into a sales page…. How to write a headline that has your ideal clients reaching out to work with you! 3 powerful highlights to include in your featured section to attract high-quality leads instantly. PLUS learn my simple method for getting more endorsements on LinkedIn… to boost your credibility and position you as the go-to expert in your field! Chapters 00:00 Introduction 01:19 Importance of LinkedIn Profile 04:17 Profile Picture and Headline 05:14 Summary and About Section 07:58 Utilizing the Link Section 08:56 Summary and About Section 10:24 Featured Section 13:19 Experience and Education 14:17 Community and Skills 15:45 Recommendations and Engaging Content 16:16 Call to Action Connect With Me: LinkedIn: https://www.linkedin.com/in/joshuachernikoff/ Instagram: https://www.instagram.com/joshuadcdc/ Website: https://JoshChernikoff.com…

Breaking the Grade

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The most powerful tool to connect with your ideal clients 12:13

51 weeks پیش12:13

12:13

Summary In this episode, Josh Chernikoff discusses how to confidently start conversations with potential clients that lead to booking more calls. He addresses the challenge of initiating conversations and offers strategies for building rapport and making connections. Josh emphasizes the importance of offering value and following up with potential clients. He provides tips for opening conversations, such as starting with a warm personalized greeting and getting people talking about themselves. Josh also highlights the value of creating a supportive community and helping clients get comfortable with initial conversations. He invites listeners to join the Ed Sales Elevation Experience and emphasizes the transformative impact of starting conversations. Takeaways Discover your most powerful tool to connect with your ideal clients in a natural and comfortable way. My #1 tip for initiating conversations that flow naturally and lead to results: like booking more sales calls and wanting to know how to work with you! Find out 5 things I do when reaching out to cold leads… that gets results. One tool you MUST have if you want to stay on top of your leads, build strong relationships and convert them into happy clients… PLUS hear real-life examples, like Katherine's story about how she finally felt confident to reach out and connect with an ideal client… that booked a sales call effortlessly. Chapters 00:00 Introduction and the Challenge of Starting Conversations 02:21 Building Rapport and Making Connections 03:19 Offering Value and Follow-up 05:15 Tips for Opening Conversations 07:30 Creating a Supportive Community 08:28 Helping Clients Get Comfortable with Initial Conversations 09:28 Joining the Ed Sales Elevation Experience 10:07 The Impact of Starting Conversations 11:22 Conclusion and Call to Action…

Breaking the Grade

1
Why you need a signature solution to generate more leads and close more sales! 15:37

1 year پیش15:37

15:37

Summary In this episode, Josh Chernikoff discusses the importance of having a Signature Solution to generate more leads and close sales faster. He emphasizes the need for clear communication of value and the challenges entrepreneurs in the education space face in this regard. Josh explains that a Signature Solution is a clear visual roadmap that outlines the steps to take clients from where they are to where they want to be. He highlights the benefits of having a Signature Solution, such as standing out in a crowded market and building trust and credibility. Josh shares success stories of individuals and companies who have leveraged their Signature Solution to achieve success. Takeaways: Explore how your signature solution establishes you as an authority in your niche. Discover how a signature solution sets you apart from the competition. Hear about how a signature solution helped my client get a grant Discover how your signature solution makes you the obvious choice for clients. Learn how a clear signature solution boosts your confidence. Learn how to captivate your audience and avoid using boring PowerPoint presentations. Chapters: 00:00 Introduction 01:17 The Importance of Clearly Communicating Value 03:22 Components of a Signature Solution 05:00 Phases of a Signature Solution 06:19 The Benefits of a Signature Solution 09:12 The Magic of a Clear Visual Roadmap 10:19 The Unique Framework of a Signature Solution 12:18 Success Stories of Using a Signature Solution 14:05 Joining the EdSales Elevation Experience Program…

Breaking the Grade

1
How to promote your services and products in the education space without feeling icky or salesy 16:19

1 year پیش16:19

16:19

In this episode, Josh Chernikoff discusses the challenge of promoting oneself without feeling salesy or inauthentic. He shares his personal experience with imposter syndrome and how he overcame it. Josh also addresses common fears and challenges faced by entrepreneurs and provides tips to overcome the fear of self-promotion. He emphasizes the importance of not comparing oneself to others and highlights the value of building genuine connections and participating in communities. Additionally, he introduces the concept of using LinkedIn as a sales funnel and invites listeners to join a LinkedIn workshop. Chapters 00:00 Overcoming Imposter Syndrome 03:32 Common Fears and Challenges 05:16 Don't Compare Yourself to Others 06:09 Tips to Overcome the Fear of Promotion 13:01 Using LinkedIn as a Sales Funnel 14:20 LinkedIn Workshop…

Breaking the Grade

1
Growing MyOwl: LinkedIn Strategies for EdTech Startup Growth 26:04

1 year پیش26:04

26:04

In this conversation, Josh Chernikoff and Brent Newton discuss the power of LinkedIn for business growth and networking. They highlight the evolution of LinkedIn from a resume platform to a sales funnel and emphasize the importance of improving LinkedIn profiles. The conversation also covers the challenges of consistently posting on LinkedIn and the value of building a supportive community. They explore the potential of LinkedIn groups and the impact of LinkedIn on business opportunities. The conversation concludes with tips for success on LinkedIn and the announcement of a LinkedIn workshop to boost professional presence. Takeaways: LinkedIn is a powerful platform for business growth and networking. Improving LinkedIn profiles is crucial for leveraging the platform effectively. Consistently posting on LinkedIn can be challenging but is essential for building a presence. Building a supportive community on LinkedIn can provide valuable connections and opportunities. Engaging with LinkedIn groups can be beneficial for targeted networking. LinkedIn can open doors to new business opportunities and partnerships. Taking small steps and being consistent on LinkedIn can lead to increased confidence and clarity. Attending a LinkedIn workshop can help boost professional presence and lead generation. Customizing LinkedIn to suit individual preferences and goals is key to success. Chapters: 00:00 Introduction to LinkedIn and its Evolution 02:21 Using LinkedIn for Business Growth 04:26 Improving LinkedIn Profiles 06:31Consistently Posting on LinkedIn 08:35 Building a Community on LinkedIn 09:28 The Value of a Supportive Community 10:28 Engaging with LinkedIn Groups 13:45 The Impact of LinkedIn on Business Opportunities 14:03 The Turning Point in Recognizing the Importance of LinkedIn 15:49 Commenting on Competitors' Profiles 19:49 Tips for Success on LinkedIn 21:22 Gaining Confidence and Clarity on LinkedIn 23:54 Using LinkedIn Workshop to Boost Professional Presence 25:44Making LinkedIn Work for You 26:28 Appreciation and Closing Remarks…

Breaking the Grade

1
How do you use LinkedIn to get leads for education business? 22:53

1 year پیش22:53

22:53

In this episode, Josh Chernikoff discusses how to effectively use LinkedIn for lead generation in the education industry. He debunks common myths about LinkedIn and provides tips on optimizing your profile to attract the right audience. Josh emphasizes the importance of nurturing connections and leveraging social proof through testimonials. He also invites listeners to join a LinkedIn workshop to transform their profiles and improve their lead-generation strategies. Takeaways: My journey with LinkedIn and how I used it to start and sell a successful education business… How I went from a no-one to a leader in education after transitioning from a career in TV and broadcasting… Why most entrepreneurs are burning out creating content and what they should be doing instead... The #1 mistake killing your LinkedIn leads and how to fix it The top 4 myths about LI and how to actually succeed with it in Lead Generation… Why LI should be your go-to platform IF you want more leads for your education business... Chapters: 01:00 LinkedIn for Lead Generation 03:12 Using LinkedIn to Establish Credibility 05:09 Debunking Myths about LinkedIn 09:04 You Don't Have to Create Content to Get Clients 13:11 Nurturing Connections on LinkedIn 14:35 The Power of Testimonials 18:03 Optimizing Your LinkedIn Profile 19:10 The Importance of Social Proof 22:00 LinkedIn Workshop to Transform Your Profile 23:21 Conclusion Join Us: Join our Community: https://edsaleselevation.mn.co/share/1QFYMSMHyPbzxbF0?utm_source=manual Sign up for the LinkedIn Workshop: joshchernikoff.com/linkedin Social: LinkedIn: https://www.linkedin.com/in/joshuachernikoff/ Facebook: https://www.facebook.com/joshua.chernikoff/ Instagram: @joshuadcdc Instantly affiliate link: https://instantly.ai/…

Breaking the Grade

1
Breaking Free from Traditional Goal Setting Methods with Rose Hastreiter 29:44

1 year پیش29:44

29:44

In this episode of Breaking the Grade, host Josh Chernikoff is joined by guest Rose Hastreiter to discuss breaking free from traditional goal setting. They explore the difference between goal setting and achieving goals, the importance of designing the experience of success, and the power of the past tense in goal setting. Rose shares actionable tips for goal setting and achievement, including writing down the desired experience, separating task-focused time from people's time, and breaking tasks down into smaller actions. They also discuss the power of LinkedIn for lead generation and announce an upcoming LinkedIn workshop. Takeaways: Discover the insanely simple 3 step method to setting goals that stick… and that transform your life or business! Learn why most goal-setting fails and what to do instead. Get the inside scoop into what my goals for this year and how I’m going to achieve it. Learn how to build a vision-to-action path and get your team aligned with it! And hear more about setting powerful lead generation goals to grow your business with more ease! Chapters: 00:00 Introduction and Breaking Free from Traditional Goal-Setting 04:20 Guest Introduction: Rose and Her Background 05:32 The Difference Between Goal Setting and Achieving Goals 07:15 Making the Goal Experience Real for Your Brain 09:19 Using the Power of the Past Tense in Goal Setting 11:09 Designing the Future State and Working Backwards 13:41 Actionable Tips for Goal Setting and Achievement 18:32 Transition to Commercial Break 19:00 Lead Generation and the Power of LinkedIn 25:13 LinkedIn Workshop Announcement 28:45 Rose's LinkedIn Journey and Transformation 31:03 Using LinkedIn for Lead Generation 33:09 Conclusion and Closing Remarks Notes: Join our Community: https://edsaleselevation.mn.co/share/1QFYMSMHyPbzxbF0?utm_source=manual Sign up for the LinkedIn Workshop: joshchernikoff.com/linkedin Social: LinkedIn: https://www.linkedin.com/in/joshuachernikoff/ Facebook: https://www.facebook.com/joshua.chernikoff/ Instagram: @joshuadcdc…

Breaking the Grade

1
Sher Downing: On Taking Risks, Climbing Ladders and her "Journey" to the Top 35:39

1 year پیش35:39

35:39

Sher Downing has been a successful business owner for over 20 years. She’s become the go-to in the ed-tech space and also hosts her own podcast, “Ed-tech Speaks”. But Sher told us that she never discounts her own humble beginnings as an employee of a music store that really prepared her to climb the ladder in her own career. We were lucky to have Sher join us in this episode as she tells us all about risk-taking, building relationships, and the soundtrack that got her there. Don’t Stop Believing At first glance, it might be hard to conceive how experience as a customer service worker at a mom-and-pop music store would have set one up for success as a leader in the ed-tech industry. But Sher told us that it’s a no-brainer. In the 80’s, the music store hosted a variety of diverse customers, as it was the only place to buy or rent instruments and the music to accompany them. From reverends to rock stars, Sher had to know her customer, their needs and their preferences. She learned how doing your homework deepened relationships, and brought paying customers back again and again. This skill set her up for success in her own business, later on down the road. Anyway You Want It: Distance Education in the 90sSher told us that she had a high school teacher who was great with the kinds of kids who didn’t follow a straight path. He once told her, “You always manage to be driven toward a messy situation and you always make it work. Keep doing that. It will make a difference as you go forward.” It was this advice that stayed with Sher as she entered her career in ed-tech before the internet was a thought, much less what it is today. Sher told us that EdTech in the 90’s was referred to as, “Distance Education” as it basically consisted of mailing exams through the postal system. Enter, the internet and everything changed. People started talking about how they could use it for educational purposes. “ I was in the right place in the right time,” Sher says, “I grew up with all the big tech available now but they were Betas and Version 1. We were a trial space and helped them learn and grow. We were just at the beginning.” Sher told us that students would go to campus for online classes because they didn’t have access to the internet at home. Seeing how far we’ve come is so exciting to Sher. The more online ed and ed-tech grew, the more she saw it as a problem to be solved. There’s always something to be challenged by which is exactly what she loves about it. Looks like her teacher was right after all. After All These Years: Consulting Advice Sher told us that ed-tech was a hard sell at first, considering how traditional education is and cares to remain. She describes how she used the perfect storm of a dangling carrot and a good amount of risk taking to get the ball rolling. Now, she helps others do the same. The core of what she does and encourages others to do is simple, yet effective: focus on relationship building. “Really look at what’s coming,” Sher says, in order to develop connections. This is where her background in research at the music store comes in handy. Sher is continuously reading and researching about the needs of her audience and new developments in the industry. She always has her finger on the ed-tech pulse. “Safe space doesn’t move, risk spaces move,” according to Sher. In order to feel confident in the risk-taking, you have to do your homework. If you want to hear more about Sher’s background in ed-tech such as her experience as a Beta for the first developed LMS Blackboard, advice on how to navigate strategy and relationship development, and other stories of her journey to the top, listen to the full episode.…

Breaking the Grade

1
Erin Dowd: Learning to Love Stories | Sowing Seeds Early in Life 33:41

۲ years پیش33:41

33:41

A fantastic time spent talking with Erin Dowd and how she found her true calling in life! Erin comes from a family of educators, and she always looked up to her father and grandfather as mentors. They were more than just mentors; they were the key to unlocking her true potential. Erin's father, a master storyteller, weaved enchanting tales that made learning fun and relatable. And let's not forget her mother's father, a true champion of education and a trailblazer during the challenging times of segregation. He was all about building bridges, pushing boundaries, and doing things in the classroom that no other teachers were doing. With the seeds of curiosity planted early in Erin's life, she discovered a passion for education and ignited her own passion for making a difference in the lives of students. What Makes a Great Teacher? Every student has their own unique take on teachers - some are unforgettable, while others fade away like yesterday's homework. A great teacher can work some real magic. They're like undercover superstars, sussing out what each child needs and who they are, so they can meet each individual right where they are and ignite their personal passions. Throughout the years that Erin spent doing what she loved most, it became more and more apparent that the education system was becoming toxic. Erin goes on to explain how educators are constantly training, spending excessive time and money getting master’s degrees, and jumping through certification hoops like circus performers. Eventually, she hit her breaking point and chose to take a few years off to recover. During her time away from the school system, she dove into many hobbies and side hustles while traveling to places like Turkey, India, Honduras, and more. She let herself explore and considered being a travel writer, even setting up a blog while living it up in Thailand.…

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