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محتوای ارائه شده توسط Inside The Edit. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Inside The Edit یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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The Agile Brand with Greg Kihlström®


1 #644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix 27:12
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail. Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths? AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today. Today we’re going to talk about how AI-based personalization plus human creativity and input makes an amazing customer experience at Stitch Fix. To help me discuss this topic, I’d like to welcome Noah Zamansky, Vice President of Product and Client Experience at Stitch Fix. About Noah Zamansky Noah Zamansky serves as the Vice President of Product and Client Experience at Stitch Fix, where he leads cross-functional teams spanning Product, Design, Engineering, Algorithms, and Platform Development. A seasoned leader, Noah has a proven track record of shaping product vision and strategy, designing exceptional user experiences, and spearheading the launch of new business ventures. Before joining Stitch Fix, Noah held the role of Senior Director of Product Management at eBay, overseeing Fashion and Vertical Experiences. Resources Stitch Fix: https://www.stitchfix.com eTail Palm Springs: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Once Upon a Timeline
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محتوای ارائه شده توسط Inside The Edit. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Inside The Edit یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The revolutionary online editing course that teaches you the art of editing.
…
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65 قسمت
علامت گذاری همه پخش شده(نشده) ...
Manage series 3252860
محتوای ارائه شده توسط Inside The Edit. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Inside The Edit یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The revolutionary online editing course that teaches you the art of editing.
…
continue reading
65 قسمت
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×Of course, there are pros and cons to both but it’s important to analyse every single one. We need to take a close look at how useful they are to us at every stage of our career. On this week’s show I go deep into the upsides and downsides so you can make an informed decision.
In this week’s show I’ll be going deep into the art of piloting, our ability to immediately change direction after negative feedback about our work. We’ll talk through what exactly pivoting is, how it works, the psychology behind it and how we can use it to our benefit.
Every cut we make, every shot we make longer, every piece of body language we include or exclude has massive repercussions. We’re shaping the experience of the audience with hundreds of these decisions every day. In this episode I break down all the factors at play every time we hit a fork in the road so that we can build the most exciting sequence possible.…
We want to build a huge creative filing cabinet in our minds that we can apply to any set of raw footage that comes into our cutting room. I’ll be breaking down the key concepts, techniques and mindsets that we can use when researching and memorising these useful scene models.
On this weeks show Paddy talks through the definitive checklist of every single thing we need to consider when cutting, as well as every single thing directors and producers expect from us. Scored as always by our wonderful friends over at Universal Production Music, get ready for a fantastic start to our new Season.…
We all know that the way we work with directors is essential to our career success but how does that actually work? What are the specific character traits that we need to develop? And what are the creative skills that directors are looking for when choosing who is going to cut their films? We're getting answers to all those questions and more direct from the source this week with the return of award winning documentary director Suemay Oram. Suemay gives a masterclass of collaborative insight from the other side of the edit suite in the concluding part of her guest appearance on Once Upon a Timeline.…
On this week's show we are very lucky to have the hugely talented documentary director Suemay Oram as our guest. Suemay has directed films for everyone from the BBC to Netflix to HBO. In this two part interview she gives us some hugely valuable insights into the mind of a director and the collaborative relationship she has with her editors. It's an inspiring talk for any editor, producer, director or self shooter as Suemay breaks down her journey through the difficult waters of modern day directing and illuminates her perspective on filmmaking. Not to be missed!…
So, what is it and why is it useful? Well, this skill is about identifying, planning and deliberately constructing the subtle visual elements that reinforce the overall arc of the story. Quite simply, we sprinkle elements across the timeline at key points to reinforce the intended reality. Now, we’ll always have a journey, an arc for our film no matter what it’s duration but that journey will need to be made up of a mixture of both obvious and subtle narrative and visual cues for the audience to guide them through the experience. And this week, we’re going to be focusing on the subtle side of that equation.…
People change when they know there is a camera pointed at them and this causes all kinds of issues for us editors, especially in non scripted editing. One of the fundamental laws of our art form is the create believable performances on screen otherwise the suspension of disbelief is broken and the audience switch off. On this weeks episode of Once Upon a Timeline we talk through the psychology of this effect, it's impact on our work and what we can do it mitigate it.…
There's a whole bunch of barriers standing in our way in terms of designing and navigating this path successfully. But on this week's show we're going to focus more on the creative residue that needs to be discarded when moving from one to the other. There are common creative errors, what we at Inside The Edit call Promo-itus, that need to be surgically cut away in order to survive and thrive in the longer durational films. An essential subject to tackle for any budding doc, drama or observational long form editor.…
The pressure was immense, the hours were punishing and the shooting ratio was enormous. They had air craft carriers, F-18’s fighter jets, insane arial sequences, Covid lockdown, Tom Cruise was starring, Jerry Bruckheimer producing, Joe Kosinski directing and hundreds of millions of dollars on the line. No pressure. How the hell did Eddie Hamilton and the Top Gun Maverick Team pull it off? Well, he’s back on the show to tell us all.…
Eddie has taken time away from his Mission Impossible 7 timeline to come back on the podcast and talk through all of the trials, tribulations and triumphs of his latest collaboration with Tom Cruise. Come and join us on this week’s episode of Once Upon a Timeline to get an exclusive, behind the scenes look at the creative editing decisions of one of Hollywood’s greatest editors.…
There are a huge array of psychological, behavioural, action and dialogue based considerations we need to go through in order to get the best elements onto the timeline. In this week's episode of Once Upon a timeline Paddy breaks down all of these factors in detail and provides editors with a useful exercise to do in order to squeeze every last bit of high end content out of the raw footage.…
There is a psychological and subconscious grading system with which the mind views new images and what it thinks is most important within a new shot. Much of it is the result of our evolution over thousands of years and understanding this order and priority list is a key insight for the professional editor. Join Paddy for an entertaining journey through the mind of the audience and the emotional impact of how they see our work.…
It's not good enough to just focus on the craft, there are numerous psychological traits we must be aware of as well. On this week's show I'm going to be talking about a major one; the art of creating value in the mind of the client. If you'd like to learn how to create the best perception possible of your creative skills with directors and producers, then tune into this week's episode of Once Upon a Timeline: The Creative Editing Podcast.…
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