#20 The Ryan Baum Route

1,000 Routes with Nick Bennett

Ryan Baum is a growth consultant and content strategist who's redefined his path in the solitude of solopreneurship.

In this episode, Ryan shares his unconventional journey, battling the fast-paced tech industry's "build the plane as you fly it" mentality, and finding clarity through authentic connections and an ADHD realization. From LinkedIn ghostwriting to the intricacies of content operations, Ryan shares his mission to solve real problems for content marketers while fostering meaningful relationships.

00:00 Marketing that matters

03:06 How cold DMs can build connections

06:54 The journey from in-house to solopreneur

10:01 Slowing down in a fast-paced tech environment

22:18 How to use AI in content creation

35:11 Success using unconventional business models

41:52 Struggles with productized services

55:20 Emotional tolls on content marketers

58:23 The future of SEO and content marketing

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Follow Ryan on LinkedIn: https://www.linkedin.com/in/ryanbaum/
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