))
In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine. Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive ...
…
continue reading
1
General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea
30:28
This week, we’re throwing it back to a classic episode that won us not one, but two Signal Awards. Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills, is a brand growth champion with over 22 years of experience. In his role at General Mills, Doug has worked on marketing initiatives for Cheerios and Yoplait, and his experienc…
…
continue reading
There’s just one day left before the election, and Kamala Harris has recently intensified her critique of Donald Trump, calling out his "unstable" and "fascist" tendencies. In this mini episode, Jason talks about why, as a Harris voter, her campaign’s strategic pivot to a tougher tone aimed at swaying independents and energizing her base might not …
…
continue reading
How is influencer marketing evolving in the creator economy? In today's mini episode, we explore the shift from one-off campaigns to building long-term relationships with micro-creators who drive engagement and authenticity. Plus how we here at Mekanism are leading the way by leveraging creator networks to foster genuine connections, fill content g…
…
continue reading
Building a lasting brand is all about balancing long-term strategy with short-term wins. In this episode of the Soul & Science Podcast, Jason sits down with William White, SVP and CMO at Walmart, to talk about the secret sauce marketers can use to drive both ongoing engagement and immediate business results. With a career spanning several major bra…
…
continue reading
In this episode of the Soul & Science Podcast, we’re exploring what it means to find your creative voice with a person who has built a legacy on taking calculated risk. Chase Jarvis is an award-winning artist, entrepreneur, and Emmy-nominated director who has shot global campaigns for Apple, Nike, and more than 100 other brands – as well as contrib…
…
continue reading
In today’s mini episode, we explore the core business orientations that shape how companies sell and market their products. We break down the four key approaches: sales, market, product, and societal orientation. Discover how brands like Apple, Nike, and Patagonia align their strategies with these orientations, and why knowing your business orienta…
…
continue reading
In today’s episode of the Soul & Science Podcast, we’re talking to Mark Pollard, brand strategist, CEO of Sweathead, host of the Sweathead Podcast and author of the book Strategy is Your Words. For the past 20 years, Mark has worked with global brands such as The Economist, Meta, and The Wall Street Journal to solve complex marketing challenges and…
…
continue reading
Is it time to update your company values? In today’s mini episode, we dive into why values matter and we’ll share the six new guiding principles at Mekanism. From embracing bold creativity to fostering teamwork and innovation, these values will help us redefine our company’s future. Brought to you by Mekanism.…
…
continue reading
1
#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security
35:30
In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen,…
…
continue reading
In this episode of the Soul & Science Podcast, the founder of JUV Consulting, Ziad Ahmed joins us to teach us how to truly connect with your Gen Z audience. You’re going to learn how to crack the code to speak to this dynamic and elusive audience. 25-year-old Ziad has been making serious waves in the brand world as the Head of Next Gen at United Ta…
…
continue reading
Have you ever wondered if Chief Marketing Officers have what it takes to lead as CEOs? In this mini episode, we uncover four powerful reasons why CMOs might be the secret weapon for business growth and customer-centric leadership. Tune in to challenge the traditional executive hierarchy and discover new possibilities! Brought to you by Mekanism.…
…
continue reading
1
#75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications
34:59
Beyond his role as the over-the-top showman and host of Nathan's Famous International Hot Dog Eating Contest in Coney Island, George Shea is a seasoned marketing professional with three decades of experience. Together with his brother, Richard, he has elevated the Nathan's Famous hot dog-eating contest into a major brand promotion recognized around…
…
continue reading
Have you been watching the olympics? We certainly have been here at the Mekanism offices, and it’s inspired us to revisit this amazing conversation with New Balance CMO Chris Davis. New Balance is not only “the shoe brand of choice for film stars, athletes and supermodels,” according to Urban Journal, it’s the brand for “the biggest, hype-inducing …
…
continue reading
1
#74: The Soul & Science of Talent | The New York Times Chief Human Resource Officer Jacqueline Welch
47:39
Today on the Soul & Science podcast, we’re sitting down with Jacqueline Welch, Chief Human Resource Officer at the New York Times to get the inside scoop on what you as an employer can do to make a strong and effective team. In her role at the Times, she leads the organization's human resources team and oversees all aspects of talent acquisition, c…
…
continue reading
In this episode of the Soul & Science podcast, Carlos Santiago Co-Founder at The Alliance for Inclusive and Multicultural Marketing or AIMM is joining us to explore how we as marketers can better celebrate diversity and inclusion with a multicultural audience. Carlos has been working and developing this space for over 18 years as a leading research…
…
continue reading
1
#72: The Soul & Science of Community Engagement | Founder and CEO of Gay Water Spencer Hoddeson
47:33
In this episode of the Soul & Science podcast, Founder and CEO of ready-to-drink cocktail brand Gay Water Spencer Hoddeson is joining us to teach us why stellar community engagement is the key to success in today’s marketing world. Spencer is far more than a founder and beverage aficionado. He started his career in the marketing and brand departmen…
…
continue reading
1
#71: The Soul & Science of Re-wilding | Director of Marketing and Brand for Re:wild Carrie Hutchison
41:47
In this episode of the Soul & Science podcast, we are joined by Carrie Hutchison, the Director of Marketing and Brand at Re:wild. Re:wild is an environmental organization that recently partnered with Mekanism’s brand partner, Culturelle Probiotics to bring awareness to an untraditional cause- the endangerment of the human gut microbiome. Carrie sta…
…
continue reading
This week, we're revisiting our inspiring conversation with David Lester, Co-founder at Olipop. There’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global bevera…
…
continue reading
This week, we're revisiting our amazing conversation with Julia Perez, CMO at OWYN from May 2023. Julia is a New York born, Miami-based marketing executive with a deep understanding of high-growth, healthier-for-you food and beverage startups. With more than 10 years of experience working for brands like Red Bull, Hain Celestial, RSP Nutrition, and…
…
continue reading
1
#70: The Soul & Science of Starting a Movement | Founder of The Complaint Free Movement Will Bowen
40:48
In this episode, we look into the Soul & Science of starting a movement. Small actions done consistently can have profound effects on our lives. The real challenge is doing those things every day. Something the majority of us seem to have no issues doing almost everyday is complaining. While complaining about this, that, and whatever comes to mind …
…
continue reading
Why do some pitches soar while others flop? Today, we talk about the secrets of successful client pitches with the five laws of new business. From strategic selectivity to post-pitch follow-ups, here are some of our best strategies for winning over clients. Brought to you by Mekanism.توسط Mekanism and Jason Harris
…
continue reading
It’s easy to get lost in the details of those everyday small inconveniences – what’s for dinner tonight, that looming deadline, whether or not your joke landed in that meeting earlier. It’s also just as easy to switch our brains to autopilot when they get overwhelmed and disappear into social media or TV. And what about that narrator in our heads? …
…
continue reading
What do you do with a great idea that your client didn't want? Toss it? Or keep it? In today’s mini episode, we tackle the dilemma of rejected concepts. Discover how to transform these creative casualties into proactive initiatives that not only promote your business but also make a positive impact on the world. Brought to you by Mekanism.…
…
continue reading
This week on the Soul & Science podcast, we take a look at the power of culture and consumption. Take the rise of social media marketing as an example of consumption as culture. Companies have piggybacked on viral sounds, trends, and cultural moments from TikTok and Instagram as a way to promote their products. On the flip side, a seemingly clever …
…
continue reading
What’s the true value of breaking free from conventional marketing mediums? In this week’s mini episode, we delve into some unconventional branding strategies that made impactful results. Oatly's 'Oatmilkers' initiative in Minor League Baseball, Stoked Dispensary's clever ads in neighboring stores, and Adidas' liquid billboard in Dubai showcase inn…
…
continue reading
At some point in their career, everyone has had to answer the dreaded interview question: “Where do you see yourself in the next five years?” You might have a well-scripted answer, but do you really know? This week on the Soul & Science podcast, we sit down with the founder and CEO of the Handel Life Coaching Group, Lauren Zander, to explore how we…
…
continue reading
Ever wondered about the secrets behind a successful rebrand? Today, we'll unravel three essential rules for transforming your brand identity. From finding your why to executing a seamless rollout, we'll discuss what we can learn from iconic successes like Dunkin' and Airbnb, and how to avoid the pitfalls of missteps like Twitter's puzzling transfor…
…
continue reading
1
#66: The Soul & Science of Airlines | Alaska Airlines Managing Director of Marketing and Advertising Eric Edge
41:40
Modern-day flying has become more of a chore than an adventure. If you’ve read any headlines about the airline industry in recent years, it’s clear that many customers are apathetic about which carrier they fly with. Long delays and cancellations, poor customer service, and fluctuating pricing all leads to a sourness in the industry. So how can an …
…
continue reading
How crucial to your brand’s success is PR really? Today, we’re talking about the four main reasons you need to invest in your PR strategy. Amplified media coverage for faster brand recognition, improved website traffic and SEO, strategic crisis management, and solidified thought leadership; these aspects are vital for enhancing your brand’s visibil…
…
continue reading
What’s your favorite GIF? Today, we’re sitting down with the Editor-in-Chief at GIPHY, Tyler Menzel. With a passion for creativity, authenticity, and the power of fun, Tyler has been instrumental in driving GIPHY’s success in the world of digital content. He provides oversight and mentorship for all aspects of content on GIPHY, including partner co…
…
continue reading
We all know that AI has reshaped the landscape of marketing and advertising forever. But how familiar are you with generative vs. predictive AI? This week, we’re breaking it down. Predictive AI aids in informed decision-making, targeting audiences, optimizing ad placement, and forecasting campaign results. Generative AI accelerates creative work by…
…
continue reading
Rise and grind or work yourself into the ground? In the past few years, a sole focus on constant productivity and hustle has spread throughout the world of marketing and business, and frankly, it’s burning people out. This culture of overworking is forcing some people to live on autopilot and burn out. Let’s be honest for a moment: Nothing good is …
…
continue reading
When you’re presented with a problem, how do you go about solving it? This week, we introduce three powerful laws that can transform the way you tackle challenges in life. Kidland's Law: If you can write the problem down clearly, then the matter is half solved. Gilbert's Law: The biggest problem with a job is that no one tells you what to do. Falkl…
…
continue reading
This week, in honor of Women’s History Month, we’re re-sharing an amazing conversation from last summer where we spoke with Jocelyn Johnson. Jocelyn is a proud Girl Scout alum and Lifetime Member and she joined Girl Scouts of the USA as CMO in 2021. Jocelyn is a brilliant marketer and a champion for the future females of the world. Before joining G…
…
continue reading
What makes a brand partnership align or clash? In this episode, we talk about how collaborations between brands, whether similar or vastly different, can skyrocket brand visibility and reach. From the massive Barbie movie collaboration that turned everything pink to high-profile partnerships like GoPro and Red Bull's space jump and the unexpected y…
…
continue reading
The marketing world is a constantly changing field. From the introduction of different mediums to the evolution of technology like AI, the only constant I can expect in my industry is change. Today, I’m sitting down with my friend, colleague, and now my boss, Brett Marchand, CEO of Plus Company. Plus Company is a marketing and branding powerhouse, …
…
continue reading
Is company culture the secret sauce that sets thriving businesses apart? From the inception of Mekanism, culture has been paramount, shaping behaviors and interactions within and beyond the office walls. Explore the significance of values, from entrepreneurial spirit to collaborative mindset, driving success and innovation. Discover the pivotal rol…
…
continue reading
When it comes to marketing wellness products, a lot of brands make a lot of big claims. But how do consumers figure out who to trust and what’s best for them? Today’s episode is all about demystifying the world of wellness marketing with the co-founder of Ned, a wellness brand that offers simple and effective natural remedies. Adriaan Zimmerman, wh…
…
continue reading
Ever wondered if a $7M Super Bowl spot is worth the investment? Join me on a special mini-episode of the Soul & Science Podcast as I delve into the power of these ads. From celebrity cameos to humorous storytelling, discover why brands invest millions for just a few seconds of airtime. Plus, get a sneak peek into this year's trends and predictions …
…
continue reading
All companies have a purpose. For most, it’s turning a profit and increasing overall value. However, today’s definition of value is changing. More and more customers are looking for brands that take social responsibility seriously and offer a mission beyond profits. Today, I’m sitting down with a very special guest – my wife, Lindsay Harris – to ta…
…
continue reading
When it comes to marketing a luxury brand, the brand is queen and storytelling is king. This week, I spoke with Carolyn Dawkins, CMO at David Yurman, where she leads marketing and content strategies with a focus on user experience, brand storytelling, and innovation. Before David Yurman, she spent time in leadership roles at Estée Lauder, L’Oréal a…
…
continue reading
This week on the podcast, we’re talking about a sensitive subject, but after seeing Ido Aharoni speak at the Harvard Club recently, it felt like the right time to have a difficult conversation. Ido is a 25-year veteran of Israel’s Foreign service. He is a public diplomacy specialist, founder of the Brand Israel Program and a well-known nation brand…
…
continue reading
1
#58: From CMO to Chief Soul Officer | Shelley Paxton, Author of Soulbbatical & Former CMO at Harley Davidson
29:49
Authenticity can drastically transform your life. But what if it means stepping away from what you thought was your dream job? Shelley Paxton is a thought leader, speaker, and author of the bestselling book Soulbattical. Formerly the CMO at Harley-Davidson, Shelley took a courageous leap to redefine success on her own terms, and has since emerged a…
…
continue reading
A few years ago, the Mekanism team worked with David Dancer and the brilliant Spike Jonze to help Medmen create the first ever cannabis commercial. Today on the show, I’m speaking with David, who is the Founder of D2 Marketing Strategies, and also an accomplished CEO and six-time CMO. Since coming out in his first job, David has been committed to t…
…
continue reading
A few weeks ago the Soul & Science podcast won three Signal Awards. And two of those awards were for this episode featuring Andy Pearson, the VP of Creative at the water brand Liquid Death that we first aired last year. Shoestring marketing budgets are common at startups and create an environment of innovation. Andy jokes he was given a $0 initial …
…
continue reading
Today, I’m speaking with John Sullivan. He’s the Senior Vice President of Marketing at WHOOP, which is a wearable fitness tracker with a devoted fan base and an impressive list of celebrity ambassadors. John is a proponent of brand durability and he has helped re-center WHOOP from a niche software utilized by sports organizations like the New York …
…
continue reading
1
#55: General Mills Chief Brand & Disruptive Growth Officer Douglas Martin | What Makes a $50 Million Business Idea
29:54
Today on the show, I’m speaking with Douglas Martin, Chief Brand and Disruptive Growth Officer at General Mills. As his title suggests, Doug is a disruptive marketer and brand growth champion with over 22 years of experience. In his role at General Mills, he’s worked on marketing initiatives for Cheerios and Yoplait, and his experience spans across…
…
continue reading
1
#54: Fighting Cancer Literally and Figuratively | Andrew Myerson and Julie Anne Kelly, Co-founders of Haymakers for Hope
30:18
Today on the show, I’m talking with Andrew Myerson and Julie Anne Kelly, Co-founders of Haymakers for Hope. In 2009, Andrew and Julie participated in the New York City Golden Gloves. They decided that competing against the city’s best boxers wasn’t enough, and decided to raise money for cancer research. This planted the seeds for Haymakers for Hope…
…
continue reading
1
#53: Nextdoor Chief Revenue and Marketing Officer Heidi Andersen | Do the Right Things for the Right Reasons
29:49
Today on the show, I’m talking with Heidi Andersen, Chief Revenue and Marketing Officer at Nextdoor. Heidi is a corporate athlete with two decades of Business Leadership. She is Nextdoor’s CMO and CRO, where she oversees the global revenue team, revenue streams, and marketing. On today’s episode you’ll learn: Service is a powerful business style Do…
…
continue reading
Today on the show, I’m talking with Ben Mand. He’s the CEO of Harmless Harvest, a pioneer in U.S. refrigerated premium coconut water and plant-based dairy products. And if you’ve had Harmless Harvest’s coconut water, you know it’s the best. Since joining the company as CEO in 2018, Ben has expanded the brand beyond coconut water, more than doubled …
…
continue reading
