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Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/
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The Focus Group

The Focus Group, Tim Bennett, John Nash

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Tim Bennett and John Nash—memorable class clowns in high school, now revolutionary LGBTQ marketing and advertising executives—invite you to share in a friendship that spans 40 plus years. Drawing on their combined corporate and entrepreneurial experience, the conversation ranges from the professional to the personal, and everything in between. Entertaining banter, unique voices, and smart content. We’re all business. Except when we’re not.
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A focus group is a qualitative method of group meeting that has several advantages. Focus groups allow you to receive more diverse, nuanced and complex responses than surveys that do not allow as much exchange with participants. They are the ideal technique to obtain broader opinions. In spite of everything, the success of a focus group is built largely on the leadership skills of its facilitator. So, how can you animate focus groups? —————————————————————— 💙 If you haven't yet, don't hesita ...
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Le focus group est une méthode qualitative particulière dans la gamme des procédés de réunion de groupe qui présente plusieurs avantages. Les focus groups vous permettent de recevoir des réponses plus diversifiées, plus nuancées et plus complexes que les sondages qui n’autorisent pas autant d’échange avec les participants. Ils représentent la technique idéale pour obtenir des opinions plus vastes. En dépit de tout, les prouesses d’un focus group sont bâties en grande partie sur les aptitudes ...
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Ellen DeGeneres and her wife Portia de Rossi have put their California house on the market and decided to move to the Cotswolds in England since the election of Trump. But first, airports across America are rethinking the moving sidewalk due to costs of operation and repair. Also, ‘Lavender Marriage’ gets an update with Gen Z. Apple Podcasts: apple…
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The polls are close enough that this election could go either way. But whatever happens, the focus groups over the last year-plus have given some clues about what's motivating the swing voters voting for Trump, and those voting for Harris. Atlantic senior editor Ron Brownstein joins Sarah to listen to voters and what the Trump and Harris coalitions…
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Shop Talk looks at a recurring job hunt trend on TikTok called “white fonting.” While we do not totally agree with the article, we do agree that networking and human connections are most important in the job search. Caught My Eye looks car buying sticker shock and an auctioned off piece of cake from Queen Elizabeth II. William Painter, the inventor…
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Chocolatier Lindt, admits that its claim as being a premium chocolate were all bogus. Then, book banning in Tennessee finds Dr. Suess under fire for the book “Wacky Wednesday.” Also, credit card debt for retirees takes an alarming turn with more people relying on high interest credit cards to live day to day. Finally, John gets recognized at the gy…
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Shop Talk looks at a LinkedIn post from DEI expert and consultant Dr. Lauren Tucker. She is leaving the fight for justice behind, and we find her rationale has correlation with the fight for LGBTQ acceptance too. Caught My Eye looks at a cache of not seen segments from The Thunderbirds 1960’s TV series. Also, the Boy Scouts are selling off property…
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Some of our favorite brands— Hormel, Levi’s, Hasbro, and Starbucks—are paring down offerings to be more efficient and save money. By offering less options of a product it helps keep prices down for consumers. Then, the North Korean troops deployed to Russia and Ukraine have for the first time in their lives unfettered access to the world wide web. …
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Shop Talk this week features B2B Marketing and Sales expert Kevin Downey. Kevin shares insights about the power and skill of crafting and sending cold emails. But first, Tim and John discuss the election of Donald Trump and the “Era of Uncertainty” we are about to embark on. Donald Hings, the inventor of the Walkie Talkie is our Business Birthday. …
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A Maverik Convenience store is voted the best restroom in America for 2024 according to a Cintas survey. Cleanliness, visual appeal, and design were part of the criteria. But first, a regional Japanese High Court has ruled that the government’s policy against same-sex marriage is unconstitutional. Finally, a long-time church choir director is fired…
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Shop Talk this week features Dr. Robb Mapou. Robb is a long-time listener and had something to say about the topic of ADHD that we covered a few weeks back. Caught My Eye looks at a Brit that is trying to retrieve a Bitcoin hard drive, worth millions, from a landfill. Also, 1990’s Fitness Guru Susan Powter, wants to make a comeback after losing her…
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Sex, drugs, and flip flops finally catch-up to former Abercrombie CEO Mike Jeffries. He and two others are charged with sex trafficking of young men while they ran the cool clothing brand. Then, an Australian woman is trapped in a crevice for 7 hours upside down, while trying to retrieve her phone. Did she ever get her phone after the rescue? Final…
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There's one thing Republican and Democratic strategists all agree on right now: no state is more likely to decide this election than Pennsylvania. Pennsylvania-based POLITICO reporter Holly Otterbein joins Sarah to break down Pennsylvania's shift to the right in recent years, and why Democratic Sen. Bob Casey is finding himself in a surprisingly cl…
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Shop Talk this week features Tupperware Maven, Aunt Barbara. She joins us to clear up any rumors about the demise of Tupperware post-bankruptcy. Good news is you can still buy products from Aunt Barbara! And Tupperware lives! Caught My Eye looks at an article that predicts less chocolate this year for Halloween due to a cocoa shortage out of West A…
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More than 800 LGB service members who were discharged under DADT—“Don’t Ask, Don’t Tell”—will now receive honorable discharges, the Department of Defense announced last week. (Trans individuals were not included as they were banned until recently from military service.) Then, Outfest, the long running Los Angeles LGBTQ film festival, is in financia…
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Donald Trump may well win both Arizona and Nevada, but Republican Senate candidates there are on the struggle bus. Jon Ralston of the Nevada Independent joins to break down Sarah's recent focus groups with PBS in Nevada, and Yvonne Wingett Sanchez of the Washington Post discusses Arizona's abortion rights referendum and Kari Lake's comeback attempt…
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Shop Talk this week comes from Inc. Magazine. An article, based on a survey of almost 1,000 companies, finds that Gen Z is having some issues breaking into the workforce or staying on the job once hired. Caught My Eye reports on a hacked foul talking Ecovac. Also, a woman in Washington State gets overwhelmed by a gang of raccoons. Marion Donovan, t…
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The Human Rights Campaign is spending $2million in key states to get out the vote for Harris-Walz. Then, a study out of Finland finds that having a rough night’s sleep can affect you for up to a week. Finally, Delta Airlines has sent out a two-page memo to current and future flight attendants that underwear must be worn but not seen. Apple Podcasts…
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Michigan and Wisconsin aren't just presidential battlegrounds; their Senate races are getting more competitive down the stretch. So how are swing voters thinking about their options? Craig Gilbert, former DC bureau chief for the Milwaukee Journal Sentinel, and Craig Mauger, political reporter for the Detroit News, join Sarah to break down the elect…
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Shop Talk this week comes from Inc. Magazine. 80% of CEOs surveyed predict remote work will be dead in three years. Caught My Eye looks at two LA documentarians that are trying to contact the Pasadena Piss Bandit. Also, clean-up could soon begin on the Great Pacific Garbage Patch—after $7.5 billion is raised for the five-year effort. BrianLamb, the…
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A Pennsylvania school district thought it was a good idea to install viewing windows from the hallway into the trans/non-binary bathroom. The reason was supposedly to crack down on drug use, but many saw it as another anti-LGBTQ+ trope. Then, Wallet Hub released their list of the Happiest States in America. Listen to see who made the top ten. Final…
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The pundit class thought JD Vance performed better than Tim Walz in the vice presidential debate. Voters thought Vance was a good performer, but they couldn't quite shake their skepticism. Puck News's John Heilemann joins Sarah to review voters' reactions to the VP debate and the history of VP picks more broadly.…
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Shop Talk reveals Fortune Magazine’s list of the world’s most influential LGBTQ+ business leaders. Caught My Eye looks at an original copy of the US Constitution that was found in a file folder in North Carolina. Also, airlines are imposing a zero-tolerance policy with heavy fines for disruptive passengers. Marcus Urann, the Father of Ocean Spray a…
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A lesbian firefighter and paramedic may be awarded over $1 million for the constant bullying she endured while employed at the Kansas City, Missouri Fire Dept. Ageism and her female gender also played a part in the harassment. Then, it appears that the former first lady Melania Trump, won’t speak anywhere during campaign season without getting paid…
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Some of today's first-time voters were 10 years old when Donald Trump launched his first presidential campaign, so he's all they've known in politics. That's certainly affected how they look at politics, across the political spectrum. Puck's Peter Hamby joins Sarah to discuss the youth vote in the home stretch of the 2024 election. show notes Septe…
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Shop Talk covers the recent response from the HRC to recent anti-DEI pushback. Listener Bill from California sends us a sheet of $2 dollar bills. Caught My Eye looks at golf ball pollution, and the iconic voice of James Earl Jones being recreated using AI. Melville Bissell, inventor of the carpet sweeper, is our Business Birthday. Remember, Septemb…
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President Joe Biden has made history twice in the last month by being the first President to sit for an interview with an LGBTQ publication and appointing more Federal Judges than any other administration in US history. Thank you, Joe! Then, while the introduction of touch screen kiosks was supposed to take jobs away, the exact opposite has happene…
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Sarah recently sat down with Reid Hoffman and Aria Finger on their podcast Possible to talk about the future of politics, the origins of her focus group work, and how artificial intelligence might impact that work. https://possible.fm/podcastتوسط The Bulwark
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We're taking a break from the presidential race this week. The battle for control of the Senate is running through red states, with former Trump voters. Some of them are more persuadable than others. Jessica Taylor of the Cook Political Report joins Sarah to discuss the Senate races in Ohio, Montana, and Texas, and the role of abortion politics in …
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Shop Talk looks at the possibility that widespread shoplifting over the last few years at places like Target may have been overstated. Also, The Campbells Soup Company proposes a name change. Caught My Eye looks at a full-sized LEGO model of a McLarenP1 supercar that is drivable. Also, a mom dies in Wales while trying to win a marshmallow eating co…
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After 30 years and millions of dollars raised to fight HIV/AIDS, the AIDS Lifecycle 2025 will be the last year of the 500 mile plus ride. While the mission is still important the financials are becoming a challenge. But first, an anti-LGBTQ Christian Pastor, Jeffrey Smith, is arrested for groping a man in public at a North Carolina Walmart. Then, c…
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Kamala Harris crushed Donald Trump in this week's debate...and swing voters noticed. CNN's Dana Bash joins Sarah to discuss her new book, this week's debate, her experience as the co-moderator of the June 27 debate, and the role of moderator fact-checking in both debates. show notes By Dana Bash and David Fisher: America's Deadliest Election: The C…
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Shop Talk looks at the habit of DOOM—didn’t organize, only move—piles. Keeping them around may be a sign of depression or ADHD. Caught My Eye looks at the death of a Russian spy whale in Norway named Hvaldimir. Also, an aggrieved couple is spending over $400K to try to get reinstated in Disney’s “exclusive” Club33. Steve Ells, founder and CEO of Ch…
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Florida’s continued crusade to ban any books that can be construed to have adult content has included most of the body of work from famed author Stephen King. King commented that anytime elders do not want you to read something you need to find it—and read it! Then, new data from the recent census shows same sex male and female couples do not favor…
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Kamala Harris's campaign has created a month of immaculate vibes, but plenty of voters are still skeptical. Semafor Washington bureau chief Benjy Sarlin joins Sarah to discuss the state of the race going into the second debate, and Harris's standing with skeptical former Biden voters. show notes Adam Carlson's Crosstab Aggregator Relevant past epis…
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Shop Talk looks at a Williams Institute study that concludes that LGBTQ people who come out at work face job discrimination as compared to those who stayed in the closet. Caught My Eye covers Quentin Tarantino’s pronouncement that he will not watch Toy Story 4. Also, a young man's ice cream stand is closed in Norwood, Mass., and a Wells Fargo emplo…
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Lowe’s Home Improvement and Ford Motor Company are the latest targets in the far-right anti-DEI crusade. In some ways, it’s been a godsend for brands that were not serious about DEI and are using the threat of boycott as an excuse to move away from diversity initiatives. Social media influencer Art Bezrukavenko creates a gay AI thirst trap, and a c…
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The Democratic National Convention was a respite from Democrats' summer of despair, and a lot of the good vibes filtered down to swing voters...but are good vibes enough? Democratic pollster John Anzalone joins Sarah to listen to how the new ticket looks to swing voters...and even some former Trump voters who are now Harris-curious.…
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Shop Talk looks at a revived GAP brand thanks to pop star Troye Sivan and new leadership under Richard Dickson. Dickson was credited with modernizing Barbie at Mattel and is updating GAP, Banana Republic, Old Navy, and Athleta. Caught My Eye looks at Mister Softee and an odd product called Trumpy Trout. F. William Free, controversial ad executive i…
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Liquor brand Jack Daniels drops all DEI initiatives based on the threat of a boycott from far-right activist Robby Starbuck, who has been successful with getting Tractor Supply, John Deere, and Harley Davidson to back off DEI programs as reported here in the last few months. Then, VisitFlorida has removed the LGBTQ travel section from their website…
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The Bulwark is ON LOCATION at the Democratic National Convention in Chicago, and we've got quite a lot to talk about! National Political Reporter Joe Perticone joins Sarah to recap the sights and sounds from the convention. They also walk through swing voters' reactions to the Harris-Walz ticket, and how plugged in they were to convention coverage …
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