Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say. https://www.thebulwark.com/podcast/focus-group/
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Tim Bennett and John Nash—memorable class clowns in high school, now revolutionary LGBTQ marketing and advertising executives—invite you to share in a friendship that spans 40 plus years. Drawing on their combined corporate and entrepreneurial experience, the conversation ranges from the professional to the personal, and everything in between. Entertaining banter, unique voices, and smart content. We’re all business. Except when we’re not.
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Le focus group est une méthode qualitative particulière dans la gamme des procédés de réunion de groupe qui présente plusieurs avantages. Les focus groups vous permettent de recevoir des réponses plus diversifiées, plus nuancées et plus complexes que les sondages qui n’autorisent pas autant d’échange avec les participants. Ils représentent la technique idéale pour obtenir des opinions plus vastes. En dépit de tout, les prouesses d’un focus group sont bâties en grande partie sur les aptitudes ...
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A focus group is a qualitative method of group meeting that has several advantages. Focus groups allow you to receive more diverse, nuanced and complex responses than surveys that do not allow as much exchange with participants. They are the ideal technique to obtain broader opinions. In spite of everything, the success of a focus group is built largely on the leadership skills of its facilitator. So, how can you animate focus groups? —————————————————————— 💙 If you haven't yet, don't hesita ...
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Deep red North Dakota defeated an attempt to overturn same sex marriage in the state legislature. Don’t let anyone tell you that resistance does not work. Then, the return of the LGBTQ bar has seen a resurgence with more opening across the country. Finally, a new app helps with doom scrolling and time wasting called Touch Grass. The app forces you …
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Five years ago this week, the COVID-19 pandemic came to the United States, and with it a level of suffering and distrust of authority (and each other) that we haven't fully reckoned with. Indeed, the pandemic was a major factor in what made Donald Trump's political comeback possible. Dr. Leana Wen, public health expert and author of the Washington …
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Shop Talk looks at the recent downfall of Elon Musk related to his Tesla brand, and how many owners of the cars are rebranding them with badges from Mazda and Audi. Will Tesla recover from all the negative energy around Musk? Caught My Eye looks at the creepy “tooth in eye” surgery. Also, Hunter Biden is now a starving artist. William Perkin, who d…
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The Trump Administration teamed up with the far-right hate group, Moms for Liberty, to tattle on public schools that have diversity, equity, and inclusion efforts via an online portal—which already seems to have been taken down. The site was being flooded with porn and spam. Then, IBM and a French engineering company have partnered to recycle polye…
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Trump shouted down Zelensky in the Oval Office last week, and many pro-Ukraine Trump voters wished it hadn't happened like that...publicly, at least. So, we wondered, what did the remaining pro-Ukraine Republicans think of America's role in the world? Pod Save America and Pod Save the World host Tommy Vietor joins Sarah to discuss the future of for…
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Shop Talk shares the 10 things that Warren Buffett says too many of us waste money on. Caught My Eye reports on vitamins for your vagina and smuggling cocaine through bad wigs. Momofuku Ando, inventor of instant ramen and Cup Noodles, is our Business Birthday. We’re all business. Except when we’re not. Apple Podcasts: apple.co/1WwDBrC Spotify: spot…
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A Michigan Republican lawmaker brings forth anti-marriage equality legislation in the hope that the Supreme Court will hear the case. It stands zero chance in the Democrat controlled Senate. Then, Delta Airlines has put a comedian on their no-fly list due to posting anti-LGBTQ messages and calling out a flight attendant who wore a pride pin. Finall…
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We're doing something a bit different this week: We're giving you nearly an hour of audio from a recent focus group of men aged 18-29 who voted for Donald Trump in 2024. We get into everyone's media diets, what they think of Elon and Trump, and how the culture talks to young men today. You don't want to miss it.…
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Shop Talk shares an article from Fortune that predicts someone’s socio-economic status based on cars in the driveway. Caught My Eye reveals the origin of Project Runway’s star, Tim Gunn’s famous phrase, “Make it work.” Also, an optician is arrested for offering free eyecare and glasses for sex-male or female! John Harvey Kellogg of cornflakes fame …
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Guest writer to Out Magazine, Jeff McMullen, argues this it is time to ditch the ever expanding and often confusing LGBTQ+. We agree, but not sure we like his suggested moniker. Then, an Atlanta Pastor, Jamal Bryant, is calling for a 40-day black economic boycott of Target due to their reversal on DEI initiatives. Finally, some bodegas in NYC are s…
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It seems like Elon Musk is running America right now. SOME people in our focus groups don't like it all that much. Legendary tech reporter and Musk-whisperer Kara Swisher joins the show to discuss Musk's MAGA character arc and what his real motivations are with DOGE. Show notes: Pivot with Kara Swisher & Scott Galloway On with Kara Swisher Burn Boo…
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Shop Talk covers the latest Executive Order from Trump that tells the Fed to no longer produce pennies. The penny will still be used but will probably become scarce if they are not replenished each year. The penny’s demise has been talked about for many years, but Trump is acting like it is his “new” idea. Caught My Eye asks why Aldi is so quiet in…
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While many have backed off DEI Initiatives, Disney has placed them where they belong—internally. Diversity, Equity, and Inclusion is still important for Disney, but doing your job is the key measure that will move you ahead at the company. Then, retailer Costco, is building a new store in South Los Angeles with 800 apartments on top of the warehous…
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Plenty of the newest Donald Trump voters wanted him to fix the border, and to deport criminals. Some are excited by what they're seeing, and some are getting more than they bargained for. Bulwark immigration correspondent Adrian Carrasquillo joins Sarah to discuss voter reactions, and the latest developments in Trump's immigration regime. By Adrian…
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Shop Talk shares three things we can learn from Dolly Parton’s business legacy. Caught My Eye reports that KitKat will be discontinuing the vegan candy bar option so get them now while you can. Also, a new study from Talker Research looks at the pizza habits of America. You will be surprised at which state per capita eats the most pizza. Don Panoz,…
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The Human Rights Campaign, (HRC), joins The Trevor Project and GLSEN in reducing staff and refocusing their efforts in the new political climate. Our question to all these non-profits is, how have you advanced LGBTQ rights in the last few years? Then, an angry customer who purchased a Subaru Outback tried to return it by driving through the dealers…
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S5 Ep4: Winners Make Policy, Losers Go Home (with Adam Jentleson)
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1:01:31Where do Democratic voters want the party to go next? And just as importantly, how does the party need to be thinking differently? Adam Jentleson, former chief of staff to Sen. John Fetterman and aide to Sen. Harry Reid, joins Sarah to discuss the kind of thinking hampering current Democratic elected officials and staff, and they discuss some new w…
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Shop Talk looks at the real costs and pitfalls of a brand deciding to invest at least $10 million on a Super Bowl TV spot. Caught My Eye reports that a passenger on a cruise line was charged 47K for flu treatment and insurance does not want to cover. Also, have you heard of “ducking”? It’s. Jeep thing and has turned into a profitable business for a…
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“Little House on The Prairie” is scheduled for a reboot through Netflix, and conservative mouthpiece Megyn Kelly threatened to ruin the project if it went woke. Former star of the show, Melissa Gilbert, responded to the Kelly post saying how woke the original series really was and perhaps she should give it a rewatch. But first, Target is booted as…
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Donald Trump's approval rating is sitting around 50 percent, which is as high as he's ever been, even though he started his term by pardoning January 6 rioters, causing mass confusion across the government, and claiming that DEI caused a plane crash. The voters we talked to in our focus groups are just glad to see someone "taking action." Bulwark m…
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Shop Talk looks at a concept called Doordom that can help you get through the time between New Years and Spring. Caught My Eye covers a Chinese national who wouldn’t negotiate with the local government, so they built a new highway around his house. He regrets his decision now. Also, don’t write on your Passport. Poland recently denied entry to a wo…
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Under the new administration, apart from two military related flags, only the American flag is to be flown or displayed at government building. An executive order calls out The PRIDE and BLM flags specifically as not allowed. It will be interesting to see how Washington, DC handles World Pride this June. Then, Paul Reubens, of Pee Wee Herman fame, …
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Anyone who opposes Donald Trump isn't feeling great this week. And where there was "resistance" when Trump took office in 2017, there was more resignation among the voters we talked to this week as he began his second term. Bulwark alum Amanda Carpenter of Protect Democracy joins Sarah to talk about what we should (and should not) be focused on ove…
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Shop Talk looks at a New Zealand study that concludes the importance of cultivating Emotional Intelligence, or EQ, in raising children. Caught My Eye covers the journey that leftover cruise ship food takes after not being eaten. It is a surprise. Also, Progresso Soups is selling “soup you can suck” in the form of chicken flavored hard candy to cele…
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TFG Unbuttoned: PREP HIV drug is the Latest Religious Right Target In the latest religious right grievance, The US Supreme Court will hear a case this year as to whether employers must cover through insurance the HIV prevention drug PREP. Then, The Trevor Project is faced with budget shortfalls leading to layoffs and a reorganization. Finally, a wo…
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S5 Ep1: The Caretaker Presidency (with Evan Osnos)
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1:00:19As Joe Biden leaves office, we're taking one last look at his presidency, and what we've heard said about him since 2020. The New Yorker's Evan Osnos joins Sarah to recap his interviews with Biden over the years and discusses his legacy. Sponsor: Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/ Show notes: By Evan Osnos: J…
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META—Facebook, Instagram, and Threads—has taken off all guardrails related to what you can or cannot post to their platforms. Their new content moderation policies contain a carveout that allows users to call LGBTQ people mentally ill. Gender, sexuality, race, and religion all appear to be open game in the META universe. But first, “Look Into My Ey…
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Four California consumers try to commit insurance fraud by claiming a bear attacked the interiors of their cars. Wait until you hear the rest of the story. But first, a transgender bathroom policy takes effect at the House of Representatives, and Elton John reveals what made him quit his cocaine addiction. Apple Podcasts: apple.co/1WwDBrC Spotify: …
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Bucking the trend of other large corporations that have folded under pressure from the right wing to abandon their DEI Initiatives, COSTCO stands firm in their support of DEI efforts. Refreshingly, they said that DEI was important for the members, employees, and success of the organization. The Focus Group has been waiting for the first corporation…
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Florida joins a growing number of conservative states that are now requiring proof of ID to access adult sites like Pornhub, and others perceived to be prurient in nature. Then, disgraced former Abercrombie CEO, Mike Jeffries, claims dementia will derail his sexual misconduct charges. The courts in June will assess whether he is fit for trial or no…
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Merry Christmas and Happy Hanukkah. Tim and John share their favorite toys of their childhood. Also, fun facts about the Pee-Wee Herman Christmas Special are shared. Can you believe the show first aired 36 years ago? A quick trip to Santa Claus, Indiana and who is and isn’t on the Royal Christmas invite list? We’re all business. Except when we’re n…
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There are five well known US Retailers that need a successful 4th quarter. Consumers this year are focused on value more than ever and these retailers need to get the message. But first, according to Indiana University’s Equitable Giving Lab, less than 1% of all charitable giving goes to LGBTQ+ causes. Finally, for the person who has everything, ho…
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The podcast-sphere was one of the most covered stories of the 2024 election, with Joe Rogan standing above all. Podcaster extraordinaires Sarah and Tim turn over why this medium is appealing to the newest Trump voters (specifically the Rogan fans), and what our new long-form world means for the future of politics.…
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Shop Talk looks at applying the one-dollar rule for guilt free shopping. Caught My Eye covers the public push-back from Bloomingdales green-suited Santa. Also, a woman in Long Island had the license plate number NCC-1701 in a nod to the famed tv series Star Trek. Even though her plate expired 3 years ago, the lazy DMVs from other states are forward…
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Analysts are identifying a new shopping trend with Gen Z as they head to the mall. Gen Z’s return to the mall shows this cohort has more in common with Baby Boomers than Gen X or Millennials. But first, Stoli in the USA has filed for bankruptcy claiming slow spirits sales and Russia fatigue. Also, The Pet Shop Boys prove once again that they are ma…
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We've spent plenty of time on this show discussing what Donald Trump's newest voters found wanting about Democrats in the 2024 election. This week, we're turning our attention to their affirmative case for Trump. The Bulwark's MAGA-world correspondent, Marc Caputo joins Sarah to hear them out. show notes The NYT's DealBook summit Sarah referenced H…
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Shop Talk reveals four simple rules that Shark Tank panelist Barbara Corcoran, says will help you in not only your career, but in life. Caught My Eye looks at a wheelchair bound contestant that won a treadmill on the “Price Is Right.” Also, a mom is thankful for her OnlyFans revenue over the past year as she “can finally give her kids the Christmas…
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The LPGA and USGA golf associations have set forth new guidelines for 2025 requiring golfers to be female at birth or to have transitioned pre-puberty to be eligible to compete in women’s events. So far, only trans golfer, Hailey Davidson, has spoken out against the new rules. Then, Village People founder and writer of the song YMCA, Victor Willis,…
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S4 Ep60: An 'Unserious' Show (with Jonathan V. Last)
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1:10:08We've got (Thanksgiving) leftover focus group sound we didn't get to last week. Sarah's best friend Jonathan V. Last makes his vengeful return to the show to work through his thoughts (and the voters' thoughts) on the 2024 election, and he and Sarah parry over just how serious this country is anymore. It gets spicy.…
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