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Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. This is a place where healthcare marketing leaders share success stories and inspire others to leverage the power of storytelling to drive positive change and propel their businesses forward. We ...
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Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, we are thrilled to have L. Jasmine Kim, a distinguished marketing executive and investor, joining us to share invaluable insights from her venture capital perspective. As a specialist in accelerating growth for health and digital tech…
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Does "data-driven marketing" from digital agencies sometimes feel like an empty buzzword? Get the real story from Tommy Anderson, a sales exec at Bateman Collective who has an insider's perspective. In this candid conversation, Tommy pulls back the curtain on how top-tier agencies truly operate. He explains why choosing the cheapest option is often…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Sara Payne sits down with Frank Jaskulke, Vice President of Innovation at Medical Alley. With 20 years of experience in fostering collaboration within the healthcare industry, Frank is here to share his insights on building a culture …
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Want to build a kick-ass team that smashes your revenue goals? Aaron and Michaela Gaunt reveal the exact recruitment tactics they used to hire rockstar employees and scale to 7-figures in their first year. From pre-screening candidates to shadow days, they break down their multi-step process for separating the pretenders from the A-players. You'll …
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Justin Colby isn't here to sugarcoat anything. The successful real estate investor and entrepreneur lays it all out - the harsh realities, the mistakes to avoid, and the mindset required to make it in this game. No fluff, no BS. Just real, raw truth from a guy who's been through the trenches for 17+ years and has the scars to prove it. Whether you'…
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Ever wondered what crazy levels of hustle and resilience it takes to go from broke and crashing on your mom's garage floor to becoming a real estate mogul and HGTV celebrity? This is the raw, no-BS story of Tarek El Moussa. From making a measly $7k commission on his first short sale deal while the buyer flipped it for $130k...to risking it all and …
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Julia Steele Rodriguez is joining us to talk about Key Opinion Leader (KOL) programs and their indispensable role in healthcare marketing. Julia is an industry leader with a background leading diverse teams in marketing, operations, r…
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Want to know how a former house flipper turned a $50k profit into an $8 million land investing empire in just 2 years? Pete Reese spills all the details - the surprising benefits of land over houses, his unique marketing strategies blending direct mail and pay-per-click ads, how he's automating everything from lead qualification to deal analysis wi…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Brian Jones is joining us to talk about purpose-driven marketing, the importance of marketing for company growth, and marketing’s role in driving meaningful change. As the Chief Growth Officer for Avesis, a dental and vision supplemen…
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Ever wonder what really separates the good acquisitions teams from the great ones? Skip the corporate BS - this is a raw, unfiltered look under the hood of a 7-figure wholesaling business that's cracked the code. Aaron and Chris pull back the curtain and take you inside their high-octane acquisitions process. From lightning-fast speed to lead to st…
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Ever feel like you're leaving money on the table with motivated seller leads? Yeah, us too. That's why we sat down with Rich Wonders, the Novation King himself, to pick his brain on a strategy that can seriously boost your profits. Rich drops some serious value bombs - from his unlikely journey from homeless vacuum salesman to multi-millionaire rea…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today’s episode is the first of the CMO Corner series, and we’re kicking it off with one of the most accomplished and respected chief marketing officers in all of health care, Marcia Miller. Marcia is one of the most respected CMOs in all of healthcare. …
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Ever gotten a seemingly slam dunk deal only to hear those dreaded words: "It's a probate"? Most investors just move on, thinking they're in for a world of hurt and delays. But what if you could cut through the probate nightmare and get those inherited property deals closed fast? In this candid interview, probate attorney Al Nicoletti pulls back the…
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Recession-Proof Investing: How to Thrive with Creative Financing Strategies-Chris Prefontaine
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Fed up with the same old real estate advice? Tired of battling banks and jumping through hoops? This episode is for the contrarians looking for a new way to build wealth without mortgages. Chris Prefontaine pulls back the curtain on his innovative "three paydays" system that allows you to acquire properties with little or no money down. You'll lear…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today’s episode is a continuation of our conversation with Jen Hovelsrud of Elevance Health. On our last episode, we talked about how we can maintain content harmony and start thinking of our company as a publisher. Now, we’re digging deeper and discussi…
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Want to know how a small town real estate investor did over 400 deals last year? Eric Brewer lays it all out - the good, the bad and the harsh truths about scaling a business. No corporate fluff, just straight talk on his "innovator's edge" strategy to unlock hidden profit channels. Eric gets real about hiring nightmares, getting rid of B and C pla…
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Eric Lyman is a visionary real estate investor who leverages the Novation model and cutting-edge technology for a sustainable competitive edge. As co-founder of Impact House Buyers, his focus on constant improvement and transparent sales processes powers their growth. Eric's passion extends to empowering others through his Investor PowerUp training…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. On today’s episode, Jen Hovelsrud is here to talk about how we can create consistency in our content and begin thinking like publishers rather than advertisers. Jen is an expert in content marketing, focusing not only on creating content, but the structu…
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Ready to dominate with PPC? In today's episode, Brandon is joined by Aaron and Miquella Gaunt, a power couple from Southern California who took their real estate business from local to nationwide in just one year, all through Pay Per Click Marketing. In this chat, Aaron and Miquella open up about the specific moves and mindset shifts that allowed t…
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Brandon is back with Miquella and Aaron Gaunt to explore how they successfully expanded their business from Southern California to operating across 14 states nationally. In this episode they are also joined by Stephanie, one of the key players responsible for managing the Gaunts' disposition process as their Investment Sales Director. In this conve…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today, Ben Ellenbecker is joining us to talk about the ways social media has been reshaping brand storytelling within the healthcare industry and B2B marketing as a whole. Ben is a social media strategist who has been helping household-name brands create…
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Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. Today, Emily Hansen is joining us to share how her successful awareness campaigns have been improving the lives of breast cancer survivors throughout the country. In promoting a highly sensitive and personal medical procedure, Emily and her team at Axoge…
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Welcome to the premiere episode of the Health Marketing Collective, where strong leadership meets marketing excellence. Trust is everything in healthcare, and this episode unravels the keys to leveraging trust as a strategic driver for your business. Sara Payne, our host and a health marketing strategist at Inprela Communications, is sharing four f…
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Aaron and Miquella Gaunt of Sellers New Day spent years grinding to build their wholesaling business from the ground up. They tried every outbound marketing tactic like blasting 30,000 texts per day and managing a team of 20 cold callers. But it was grueling work without sustained results. That all changed when they made a strategic shift to inboun…
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Stephanie Betters, the powerhouse behind Left Main REI and Better Path Homes, joins forces with Brandon Bateman to unlock the secrets of transforming marketing into a lead-generating machine using cutting-edge CRM systems. But that's just the tip of the iceberg! Stephanie will also share invaluable insights on the metrics that matter most, empoweri…
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You ever feel like you're just throwing money into a black hole with your online ads? Watching your budget disappear with no idea if it's actually working or not? Well, lucky for you, in this episode we're ripping the lid off one of the most frustrating questions in digital marketing: How long until this campaign actually starts working? We've got …
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You may be wasting money on your branded Google Ads campaigns and not even know it. We spill the tea on common branded campaign mistakes in our latest episode. Tune in to find out how branded keywords actually work, why your PPC agency might love them more than they should, and how you can get the most bang for your buck out of your precious Google…
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Welcome to the Health Marketing Collective, where we’re tackling issues at the intersection of health marketing leadership and brand-building excellence. By bringing together top minds in marketing, we’re creating a space for candid conversations that have the power to shape the future of healthcare. We believe storytelling can change the status qu…
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continue reading
Sick of wasting time and money trying to target your lists online? Join Brandon and Garret as they give you the real deal on what works and what doesn't. They'll explore targeting tips, lookalike audiences, geo-fencing, attribution models, and more. You'll get actionable strategies to use your existing data for better digital marketing. If you're n…
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Brandon and his wife welcomed a new baby into their family this past week and to celebrate we are throwing it back to an oldie but a goodie: The debate about when to use pay pay-per-lead (PPL) and pay-per-click (PPC)! We get questions about this topic all the time and thought, as we celebrate Brandon's new baby, we could re-introduce you to new way…
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In today's video, digital marketing expert Brandon Bateman joins Jerry Norton and Robert Wensley in providing invaluable insights on how to strategically select the ideal virtual market for your business. Going beyond general targeting, you'll discover precise methods to identify and focus on specific high-potential neighborhoods within a metro are…
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Tired of wasting money on low-quality leads from your PPC campaigns? Learn the insider strategies top wholesalers use to maximize conversions from Google Ads. In this tactical masterclass, expert Brandon Bateman pulls back the curtain on how to tweak your ads, landing pages, and tracking to attract only the most motivated sellers and buyers. You'll…
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Local or national? Specialize or diversify? So many strategy questions, so little time! Brandon joins real estate investing pros Jerry Norton and Robert Wensley as they dive into the single vs multiple market debate and discuss the upsides and downsides of each approach. Learn how to allocate budget across markets and channels for maximum ROI. Disc…
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Unlock the secrets to dominating Google Ads! In this masterclass, expert Brandon Bateman joins Jerry Norton and Robert Wensley to pull back the curtain on how the Google Ads auction really works. Learn how quality score, website speed, and predictive analytics impact your ad rank. Discover the power of leveraging user behavior data to target higher…
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Want your PPC leads to actually convert? Tune in as these pros decode exactly what high-performing teams do differently. You'll get the inside scoop on how to skyrocket your ROI by responding faster, assuming motivation, and making killer first impressions. No more leads slipping through the cracks! Whether you're just starting out or want to take …
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Have you ever gotten a sales call from a pushy Google Ads rep promising the world if you just turn on this one setting or use this one bid strategy? Yeah, me too. We've seen it all when it comes to Google trying fancy tricks to get more of your hard-earned ad dollars. Well today we're sharing the inside scoop on what metrics actually matter when it…
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Sick of lousy Facebook ad results? Before you ditch Facebook ads for good, tune in to learn the inside scoop on how the pros test and optimize killer creative. Join host Brandon Bateman and Garrett Cragun as they pull back the curtain on their proven two-step blueprint for balancing the speed of dynamic ad testing with dialing in quality through st…
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Hey everyone, do you ever wonder what kind of marketing budget you really need to make PPC work? Or when you should even start spending money on it in the first place? Well, tune into this chat between wholesaling pros Brandon Bateman, Jerry Norton, and Robert Wensley as they break down the gaming theory behind PPC and give some witty and conversat…
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Ready to hear the inside scoop on how the big dogs are dominating in wholesaling real estate? Get an exclusive backstage pass as real estate gurus Brandon Bateman, Jerry Norton, and Robert Wensley pull the curtain back to reveal their PPC secrets. In this plain-talking 24 minute podcast, you'll discover the keys that unlock a simple yet stupidly pr…
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Sick of bad leads killing your Facebook ROI? We feel you. In this can't-miss episode, we're diving into the two key factors that make or break Facebook lead quality: optimization goals and ad creative. Get ready to transition from catching carp to reeling in sailfish. We'll break down why optimizing for on-platform forms kills quality, and how to s…
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Are you tired of CRM systems that overpromise and underdeliver? Want to finally get a 360 degree view of your investor business with actionable data? Our special guest today is Sharad Mehta, the founder of ReSimply, a CRM designed specifically for real estate investors by a real estate investor. Sharad started ReSimply out of his own need to simpli…
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Facebook ads have been getting a bad rap in real estate investing these days, but don't write them off just yet! In this 4-part podcast series, we're breaking down why Facebook still works and how to make it work for you. This is the first episode in a 4-part podcast series all about making Facebook ads work for real estate investors in 2023. In th…
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It's that dreaded time of year again. Q4 has your real estate investing marketing slumping along with the temperatures. Competitors start snoozing as deals dry up, but does your pipeline and revenue have to take a holiday hit too? In this week's info-packed podcast, Brandon Bateman cracks the code on smart marketing through the year-end slowdown. H…
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Let's face it - the way you generate leads today won't cut it tomorrow. The real estate marketing game is getting flipped on its head. Between Google stealing your keyword leverage and Apple hijacking your data, the digital landscape is guaranteed to look really different in a few years. So what's an investor to do? Tune into this podcast, that's w…
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BONUS EPISODE: Brandon Bateman's Exclusive Take - Using Data to Make Smarter Marketing Calls
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Bonus episode! Usually this podcast features guests, but in this special episode we have an exclusive one-on-one interview with Brandon Bateman. Get ready for rare insight directly from the mind of our founder as we go deep on why most marketing decisions fail. Through colorful stories and analogies, Brandon breaks down core concepts like sample si…
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Quick Marketing Nugget: Portfolio Bid Strategies Video on how to set up portfolio bid strategies Curious to find out how to distinguish between a killer agency and a mediocre one AND how to do that from the very first call? Our podcast is your ultimate guide to the wild world of marketing agencies. We'll expose the tricks of the trade, empowering y…
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Real estate expert David Richter shares valuable insights on how to escape the profit desert and begin reaping the rewards of your hard work. Discover why most investors get stuck on the hamster wheel, doing deal after deal but still feeling financially strapped. David outlines specific strategies to expand your margins, take charge of cash flow, a…
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Sick of sending direct mail to the same old list of prospects? Looking to break into an untapped market with way less competition? Then you need to listen up, because today we're pulling back the curtain on digital marketing for land deals. Shannon and Brandon discuss how some clients are getting 10x the leads for a fraction of the cost compared to…
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Are you tired of grinding it out locally, just hoping to someday "make it big" in real estate investing? Then you need to hear how the godfather of national virtual wholesaling, Nick Perry, scaled his business from 3-5 deals per month to 35-45. He reveals the secrets to building a strong team, excelling in lead generation, and optimizing profits wi…
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Are you tired of dealing with tire kicker leads? Wondering whether to opt for PPL or PPC advertising, all while trying to save time and money? Well, you're in the right place! In this episode, Noah Parks joins Brandon Bateman for an in-depth discussion about when to use pay-per-lead (PPL) and pay-per-click (PPC) for real estate investor marketing. …
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