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Peppery conversations between Chartered Psychologist Serena Simmons and Clinical Hypnotherapist Sally Garozzo about what it really takes to make changes. Living optimally as a human will inevitably require some modifications to our behaviour. Maybe your doctor has told you that intermittent fasting will help your pre-diabetis? Maybe your therapist has said it will be helpful for you to turn off all screen at 10pm? Or maybe your partner has asked you to communicate with them more clearly? Tha ...
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The podcast for busy communicators and marketing pros that want to apply behavioural science. Science debunked, practical steps and takeaways to upskill and increase impact. Taking understanding your audience to a whole new level! Presented by Ruth Dale, founder of Behaviour Change Bootcamp training, award winning marketer, author, speaker with over a decade's experience delivering behaviour change marketing to improve people's lives.
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A place to find ideas, inspiration and practical tools to help make the messy business of being human just a little bit easier. Each week, host Katie Elliott interviews a different guest and invites them to suggest a 'Little Challenge' that listeners can try for themselves.
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In our conversation today we explore the multifaceted concept of play, emphasizing its significance in human development, behavior change, and adult life. We discuss how play is often overlooked in adulthood, despite its benefits for learning, connection, and emotional well-being. Our chat highlights the individual nature of play, the importance of…
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Join us in today's conversation and we explore the concept of a positive mindset, discussing its implications, complexities, and the importance of understanding growth versus fixed mindsets. We delve into the dangers of toxic positivity, the role of gratitude and reframing in nurturing a positive outlook, and how confirmation bias affects our perce…
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In this conversation, we discuss the role of feelings and emotions in behavior change. We chat about the concepts of regulation and dysregulation, as well as the importance of recognizing and understanding our emotional triggers. We also touch on the topics of resilience, state change, and the impact of co-regulation and self-regulation on our abil…
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In this conversation, we discuss the topic of identity and its connection to behavior change. We explore how our identities shape our behaviors and how re-defining our identity can be a powerful catalyst to experiencing the change we want in our lives. We also chat about the challenges of shifting identity and the importance of surrounding ourselve…
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Join our snappy episode today as we chat about the importance of resilience from a behaviour change perspective and how to build it. Together we explore: The definition of resilience and it's role in bouncing back from set backs. The impact of our upbringing and generational differences on resilience. Why we need to embrace discomfort and seeking o…
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Join us in this conversation as we explore how education influences our capacity to change and why Serena and I are both learning addicts (not always a good thing!). We chat about Serena's change model (Acquirer, Performer and Evolver) and how each of these profiles might influence the way we change. Our conversation takes a small de-tour into 'the…
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In our conversation today we discuss the importance of boundaries and how they can facilitate personal and relational change. We talk about what boundaries actually are; why they endow us with creativity and empowerment; barriers to setting boundaries and so much more. Ready to set some boundaries but not quite sure how? We've got the answers. See …
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Our conversation today explores the question of whether everyone can change. We talk about, what influences someone to change or not change; what someones relationship with pleasure and pain has to do with change and the aspects of a persons mindset that might keep them stuck and not changing... and so much more! Come join us inside the first episo…
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In this spicy conversation we explore the dark side of behavior change, including manipulation, coercion, and exploitation. We discuss how understanding human psychology can be used for both positive and negative purposes and what thoes negative purposes might be. We highlight the ethical considerations in coaching, therapy, advertising, and market…
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In this conversation, Sally and Serena discuss the topic of failure and its impact on personal growth and behavior change. They share personal experiences with failure and explore the fear and avoidance of failure in society. They emphasize the importance of embracing failure as a catalyst for evolution and creativity. The conversation also touches…
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In this conversation, Serena and Sally discuss the importance of self-care in the context of behavioral change. They define self-care as recharging and replenishing oneself, emphasizing the need to take care of one's energy and set boundaries. They explore the challenges of self-care, including societal expectations and the fear of being perceived …
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Join Serena and Sally this week as they take you on a captivating journey into the power of environment on human behaviour change! In this thought-provoking episode, they dive deep into personal anecdotes, revealing insights from their very own homes, and backed by cutting-edge research, to explore how our surroundings shape who we are and who we c…
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In this conversation, Serena and Sally discuss the role of people in behavior change. They explore the impact of supportive relationships and the importance of surrounding oneself with like-minded individuals. They also discuss the challenges of isolation and disconnection in today's society. The conversation highlights the power of modeling behavi…
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In this episode, Sally and Serena discuss blocks and barriers to change. They start by catching up and sharing their experiences with making changes, including during holidays. They explore the concept of resistance to change and the importance of understanding one's readiness for change. They also discuss the costs and benefits of making a change …
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In today's episode we are joined by Stuart King. Stuart founded BeeZee Bodies 17 years ago whilst working in public health. A hugely successful service it supports people all over England. At Public Health England he was senior scientist in the obesity and healthy weight team and he still works closely with Public Health producing and hosting The R…
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This episode deep dives into 8 top tips for effective Smokefree messaging this No Smoking Day - 13th March. For details check out our blog Want to do more? Come to the Smokefree Training Day 2024 - the day after No Smoking Day on 14th March 2024 Early bird is on!توسط Ruth Dale
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In this conversation Sally and Serena discuss beliefs and how they show up in our psyche. They explore the ideas of ‘conflicting beliefs’ and ‘bothism’ and how we’re allowed to be ‘messy humans’ but how that might sometimes stop us from getting what we want. They also discuss what influences our belief systems, how our expectations may affect the c…
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In this conversation, Sally and Serena discuss the importance of self-awareness and the power of becoming the observer of one's own life. They explore the role of silence and introspection in developing self-awareness and the impact it can have on behavior change. They also discuss the balance between self-awareness and action, and the importance o…
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In this conversation, Serena and Sally discuss the concept of habits and their impact on our lives. They share their personal habits and reflect on the importance of habits in shaping our behavior and outcomes. They explore the formation of habits and the role of stimuli and conditioning. The conversation also touches on the benefits of creating go…
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In this conversation, Serena and Sally discuss the concept of internalizing and externalizing, as well as the different perspectives on setting goals. They explore the idea that goals are dynamic and can evolve as individuals grow and change. They also discuss the fear and overwhelm that can come with goal setting and the importance of tuning into …
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Happy 2024! In today's episode we welcome Nathan Monk and Rebecca Roberts as we go deep into Behaviour Change and Further Education and Higher Education. Nathan Monk is cofounder of Smile and one of the brains behind Prospectus Plus, the innovative and personalised prospectus solution that is transforming the conversation around digitally tailoring…
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In this episode, Sally and Serena introduce themselves and discuss their backgrounds in behavior change. They talk about how they met and collaborated in the past, and how their experiences led them to create this podcast. They also share their thoughts on New Year's resolutions and the importance of holistic change. In this conversation, Sally and…
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This conversation explores the challenges and psychology of behavior change. It emphasizes the importance of understanding individual circumstances, values, and the deeper reasons for wanting to change. The role of external forces and internal drivers in facilitating change is also discussed. The conversation highlights the need to build the muscle…
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In today's episode we highlight 3 books recommended by 3 of our 2023 podcast guests and an ask for you (see below!) 1) Mistakes Were Made But Not By Me - Why We Justify Foolish Beliefs, Bad Decisions & Hurtful Acts by Carol Travis & Elliott Aronson Recommended by Samuel Salzer from E40 How to build Habits that Stick. 2) A more Beautiful Question: T…
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This episode takes a slightly different approach to our usual style. To celebrate our behind the scenes working together Rebecca & I interview each other and look back at top tips we would give ourselves and also we look forward to our future events. The title does give away the unveiling - but as they say the devil is in the detail so for more inf…
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This week we are joined by Jen Clinehens from Choice Hacking to chat all things social proof! She is an expert in applying behavioural science to marketing and you can check out Jen's work over at Choice Hacking, We chat canned laughter, the need to be part of a social group, how Apple took it a new level, why disaster preparedness never happens, T…
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This episode explores the murder mystery genre and how thinking like a detective can help you understand your audience - the first step to communicating change. The three key questions - 1. Do they have the means (to make the change)? 2. What is their motive? 3. Do they have opportunity! Anyone near Plymouth, UK on 7 November - come along to our in…
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This episode talks through what habits are and how to write a behavioural statement so you can get clarity on the challenge you are working to solve. 3 AHA moments 💡 Your audience may not be aware of their habits. They are behaviours that take place on autopilot. Habits are contextual so by focussing on the trigger and time before the behaviour tak…
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Today's episode welcomes Nedra Kline Weinreich, president and founder of Weinreich Communications. Nedra has over 25 years experience delivering social marketing to create positive change on health and social care issues. Quote from Nedra "I would say the the biggest issue that I see in campaigns that are trying to reduce stigma, whether it's aroun…
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Today's episode explains why Behaviour Change Marketing Bootcamp training is not a course! Not because we don't love training. But because the training is designed to focus on skills development and for busy pros who are short on time. It accelerates your learning through a dedicated one-day where we can kick-start your application of behavioural s…
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Episode 52 dives deep into uncertainty and how you can use it to write killer messaging - specifically key messages. We share why uncertainty is a decision killer - not great for behaviour change comms! And how you can turn that around. We talk about the Status Quo Bias and The Curse of Knowledge Bias - two cognitive biases it is worth comms leads …
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This episode is a Behind the Scenes look at the reality of using behavioural science in the workplace. Alison Trout works with Ruth the host to run behavioural insight deep dives and shares the a behind the scenes look at the framework COM_B. Quotes "you have to quite courageous to use this approach...!" Alison Trout Three aha moments Be prepared t…
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E53: Internal Comms Case Study: How to use COM_B to increase action by 89% with Josephine Graham
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Case study - internal comms. 89% increase in actual change This episode welcomes Josephine Graham. Josephine is a communications and marketing writer and strategist with a couple of decade’s experience across the private and public sector. Josephine aims to raise the bar of how we communicate with sometimes neglected audiences, such as internally w…
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Four signs your comms won't shift behaviour There are 4 cornerstones or ‘must haves’ to using behavioural science effectively in comms & marketing. If you want to shift from raising awareness to action - to get started - you need to tick four boxes. Remember behavioural science is of great interest because it helps us understand our audiences. To f…
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Are you an idiot magnet? Todays episode is a short and sweet one following the excitement of the Unleash Your Inner Rebel conference led by Advita Patel. The day was headlined by Thomas Erickson, author & behavioural scientist and Sam McAllister, Broadcaster & soon to be Netflix star with many other incredible speakers. It was a day about leading c…
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* disclaimer* written by AI In this episode, we welcome Phil Barden author of Decoded and Owner & MD of Decode marketing consultancy. There are exciting developments happening at Decode, a consultancy focused on applying behavioral science to marketing. We talk about how Decode has incorporated AI into their work, specifically in the area of human …
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In this episode we welcome Advita Patel to the studio. Advita is the founder of Comms Rebel, a consultancy that helps organisations cultivate inclusive cultures through effective communication. She is also an experienced confidence coach and the co-founder of A Leader Like Me and Comms Edged Rebels. Vita shares her journey and discusses her book, "…
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It's one thing for you to love behavioural science. To read the books , get some training and get going - but you need to take your team and stakeholders with you. This weeks episode explains how to do that. The idea is based on a decades experience selling in to public health as the lone marketer in the team and selling in to the corporate comms t…
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Today's episode explains what behavioural science is in 3 fun ways. Listen in to understand behavioural science from different perspectives. This is the question many people want to ask but don't because you feel like you should know. Enjoy!توسط Ruth Dale
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This episode is an interview Nancy Harut author of Using Behavioral Science in Marketing and co-founder and chief creative officer at marketing agency HBT. Quote from Nancy “all of us really are our choice architects, when you think about it, there really is no neutral way to present information, you know, how information is presented, influences h…
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This episode explores 'Beat the Street' a behaviour change game that gets people up and moving, connecting and has a little bit of competition thrown in to help motivate people to keep playing. Katherine Knight former Head of Communications for women’s football at the FA and now Director of Intelligent Health shares how this behaviour change game i…
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Today's episode is for busy communicators and changemakers who have very little time to scope a project and get to know their audience. You may be firefighting incoming requests, or were simply brought in too late to do the level of audience understanding you would like to. But playing this simple game can really help. The Who Am I Game Answer all …
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This episode welcomes Melina Palmer to talk about her new book "What your employees need and can't tell you". She has also published "What your customer wants and can't tell you." Melina is an applied behavioural economist with a passion for helping people use behavioural economics aka behavioural science. In the episode we explore the difference b…
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Today's episode is about our yearly survey Help I'm not a behavioural scientist get me out of here! For the third year we are asking what is working for you and what is not. We are pondering whether the term behavioural science is one of the blockers to adopting this work and proposing that maybe you do a lot of this work already but just don't kno…
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Our guest this week is Jennifer Clinehens, founder of behavioural science based customer experience consultancy Choice Hacking. Choice Hacking is a consultancy, book, podcast and TikTok sensation with millions of views. In this episode Jennifer explains how to use behavioural science to improve our customer/patient's experience. Jennifer shares how…
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This episode features an interview with Samuel Salzer about building habits. Samuel is a renowned expert on the topic, and he shares his insights on how to effectively change your habits. This episode is a must-listen for anyone who wants to learn more about building habits and how to make lasting change Quotes from Samuel: “The whole idea here is …
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In today’s podcast we dive into our top four favourite behavioural science podcasts. The recommendations are divided into two sections: Behavioural Science and Applying Behavioural Science to Marketing. Discover how to set your content and marketing to new heights, while also learning key insights from the world's top behavioural scientists. Get re…
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This week's episode is on books. We tried to use AI to write the show notes. It didn't work. But we did write a blog - or I should say - I - a human named Ruth - wrote a blog that lists all of the books talked about in today's episodes. Click here to head over to the full blog. Thanks for listening & reading.…
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In this episode we chat with the King of COM_B Professor Robert West as we discuss his popular behavioural science model --- COM_B --- As one of the original authors alongside Susan Michie and Lou Atkins we explore with Professor West how he feels about the success and popularity of the framework. We cover the basics What is COM-B and how did it co…
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Today’s episode (36) welcomes Dominic Ridley-Moy a consultant in behaviour change communications with extensive experience in Local Government working closely with the CAN Council, Co-Chair Local Public Services Group, Chartered Institute of Public Relation and the founder of the Behaviour Change Network. Dominic shares three predictions for behavi…
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