Expert Marketing Advice to Help you Grow Your Business, Reach More People & Change More Lives.
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Our goal in this podcast is to support natural product brands, dietary supplement companies, functional food and beverage companies, and nutraceutical industry professionals by offering interviews with top industry experts. These interviews will contain best practices, trends, recent news, and other insights as they relate to business ops, supply chain, quality, science and regulatory, manufacturing, marketing, strategy, branding and more.
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Eczema Kids - Natural Eczema Solutions, Eczema Diet, Eczema Causes, Eczema Creams, Eczema Symptoms, Eczema Itching, Atopic Dermatitis, Eczema Flare-Ups, Best Eczema Products, Eczema Support
Andra McHugh | Eczema Specialist
Are you desperate to heal your child’s eczema naturally? Tired of relying on chemicals and pharmaceuticals with no lasting results? Hi, I’m Andra McHugh, and I’m thrilled you’ve found Eczema Kids. I’ve been where you are—watching my two little ones scratch until they bled, exhausted from sleepless nights, and feeling utterly helpless as traditional doctors offered no real solutions. I was overwhelmed by the conflicting dietary advice and felt like I was failing my kids. But after relentless ...
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If you’re exhausted, overwhelmed, and carrying guilt over your child’s eczema, you’re not alone. But here’s what no one tells you—your stress is keeping them stuck. We share a nervous system with our kids, which means our anxiety, frustration, and worry can actually slow their healing. That’s why I’m talking with Sweta Khanal, a clinical EFT practi…
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Imagine running your natural products business without the constant financial anxiety that plagues so many entrepreneurs. What if cash flow wasn't a mystery, and paying yourself was non-negotiable instead of an afterthought? That's the promise of Profit First, and our guest Ron Saharyan breaks down exactly how this revolutionary system works. Accor…
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166 | Eczema, Gut Health & Healing from the Inside Out with Biotech Pioneer Dr. Barbara Paldus
49:55
Hi Team, In this episode, I sit down with Dr. Barbara Paldus—a Stanford Ph.D., biotech engineer, clean beauty pioneer, and fellow eczema mom—to dive deep into the skin-brain-gut connection and how to truly support eczema-prone skin from the inside out. Barbara founded Codex Labs and Decode.Me, creating science-backed, skin solutions that have earne…
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LAST CHANCE! Doors to the Eczema Elimination Method close TONIGHT! → https://eczemakids.com/live-eczema-elimination-method You've tried everything—specialists, supplements, diets—and yet, your child is still suffering. This is your moment. Keep guessing, or follow a proven system that actually works. If you're using steroids or meds, I get it. But …
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Hey Team, If you’re ready to stop the suffering and finally heal your child’s eczema, the Eczema Elimination Method is your answer. Doors close this Friday, March 14, and once they do, you won’t be able to get in. Live masterclasses start Tuesday, March 18, where I will guide you step by step to get real, lasting results. Kristin Smith knows this t…
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You could keep waiting… or you could say YES to the transformation that’s waiting for you. Today, I’m bringing you behind the scenes of our LIVE Q&A session—where I answered the biggest, most pressing questions from parents who are right where you are. Parents who are done feeling stuck, exhausted, and overwhelmed by eczema. Parents who are ready t…
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How to Shortcut Your Child’s Healing (Without Wasting Time & Money on the Wrong Things). Eczema Freedom Series Day 3
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💡 Feel like you’ve tried everything and your child’s eczema still won’t budge? You’ve spent time, money, and energy trying elimination diets, creams, and supplements—but the flare-ups keep coming. What if there was a faster, easier way? In today’s episode, I’ll share 3 things you can do right now to shortcut your child’s healing. 🎁 GIVEAWAY ALERT: …
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Are you tired of letting perfectionism hold you back from achieving your business goals? This episode dives deep into the idea that striving for perfection can often lead to stagnation rather than success. Join us as we unpack the common challenges that many business owners face when battling their inner critic and fear of failure. Through engaging…
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How to Heal Your Child’s Eczema (Even When You Have Zero Time and Energy). Eczema Freedom Series Day 2
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Feeling overwhelmed trying to heal your child’s eczema? You’re not alone. I know you’re doing everything you can—reading labels, trying different creams, cutting out foods—but it still feels like you’re running in circles. And the worst part? You barely have time to think, let alone take on another big project. Here’s the truth: Healing doesn’t hav…
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Why Your Child Still Has Eczema (And How to Break Free from the Flare-Up Cycle)! Eczema Freedom Series Day 1
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If you’re exhausted, frustrated, and just so ready for your child’s eczema to finally heal—this episode is for you. Today, we’re diving into the real reason your child’s eczema won’t go away. Because let’s be real—no one is giving you the answers you actually need. I see you, and I know what it feels like to do everything “right” and still feel lik…
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Hi Team, I was committed to healing my two daughters' severe eczema naturally—but eliminating foods, chasing endless doctor visits, and paying for expensive tests wasn’t working. If you’re feeling stuck in that same cycle of itching, redness, and frustration, you’re not alone. In this episode, I’m sharing the 5 hidden ways I was unknowingly blockin…
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Looking to revolutionize your retail strategy and create an unforgettable shopping experience? Discover the secrets of sensory marketing as Tina and Amanda explore how scents and music can transform consumer behavior in ways akin to a luxurious spa visit. From the increasing allure of adaptogenic and botanical-infused beverages reshaping traditiona…
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Hey friends, If you’ve ever felt like you’re carrying the weight of your child’s health on your shoulders—running from doctor to doctor, searching for answers, trying everything under the sun just hoping something will work—you are not alone. And today, I have someone who gets it in the deepest way. I’m talking with the incredible Sarah Michelle Bo…
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156 | Eczema Healing with Naturopathic Doctor Jenny Tufenkian. Mast Cells, Kid-Friendly Healing Tips and Overcoming Parent Burnout
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Hi Team, Today I’m joined by naturopathic physician Dr. Jenny Tufenkian, who takes a whole-person approach to healing eczema. She explains mast cell activation and how it impacts eczema, shares age-specific strategies to help your kids engage in their own healing journey, and offers powerful tips to help us parents manage the adrenal fatigue and ex…
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Discover how to transform your workplace into a sanctuary of safety, engagement, and productivity with insights from our special guest, renowned business writer and speaker Mike Michalowicz. Mike, known for his groundbreaking books like "Profit First" and "All In," shares his expertise on compassionate leadership and the art of building unstoppable…
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155 | The Truth About Nutrition and What Really Heals Eczema with Optimal Health Coach Jenn Trepeck
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Hi Team, Today I’m joined by nutrition expert Jen Trepeck to explore the powerful connection between food and eczema healing. Common food myths are debunked, the essentials of a balanced diet are broken down, and the impact of nutrition on children's health is discussed. Practical strategies for managing picky eaters, incorporating whole foods, and…
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Hi Friends, Today we’re diving into what it really takes to address eczema at its root. Eczema is often misunderstood as just a skin issue, but it’s a deeper message from the body signaling imbalances like inflammation, gut dysbiosis, and detox pathway challenges. We explore how to approach healing holistically by focusing on both internal and exte…
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Join us for an enlightening conversation with Sarah Burden, a fervent advocate for natural supplements. Discover how a single pivotal encounter reshaped her views on health and beauty, fueling her passion for natural remedies. Sarah delves into the significance of proving the efficacy of natural products through human clinical trials, shedding ligh…
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Hi Friends, In the wake of the red dye ban, it’s more important than ever to take a closer look at the food chemicals hiding in your family’s diet. Red dye and other artificial additives have long been linked to inflammation, behavioral issues, and chronic health problems, especially in kids with sensitivities like eczema. While the ban is a step i…
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Hi Friends, In this episode, I’m joined by Patter Gersuk, founder of PatterBar, who brings a wealth of experience and passion for real, whole foods. Growing up with eczema herself, Patter understands firsthand the importance of nourishing your body with clean, digestible ingredients. She has taught countless busy parents through cooking classes at …
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Ever wondered how intuition can play a role in product selection for health stores? Join us in an enlightening discussion with Ed Jones from Nutrition World in Chattanooga, as he unravels his meticulous approach to curating high-quality products on his shelves. Discover the unique blend of intuition, social media insights, and rigorous certificates…
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Hi Friends, What if you could finally understand why your child’s eczema isn’t healing and take real steps to change that? In this episode, I share the pivotal role the skin plays—not just as a barrier but as an organ that absorbs, digests, and detoxifies everything it encounters. I’ll walk you through practical, simple changes—like choosing nouris…
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Hi Team, Happy New Year! Today I’m reflecting on what’s serving my family and what we’re letting go of as we move into a new year. It’s all about finding balance, prioritizing what truly matters, and creating space for growth and healing. Join me as I share how we’re approaching routines, habits, and care strategies with intention. This conversatio…
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Hi Team, The holiday season is here—a time of joy, chaos, and sometimes exhaustion, especially when you're navigating eczema care for your child. In this episode, we’re taking a moment to reflect on the incredible gift you’re giving your child through the healing journey. Every small step you take toward healthier habits and choices adds up to some…
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Unlock the secrets to mastering pricing strategies in the natural products industry with insights from our expert guests, Chase Ballard and Micah Corrigan. Discover how adopting MAP pricing as a standard can revolutionize your market approach and keep your customers coming back for more. We'll explore the common pitfalls of sticking to full MSRP pr…
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Hi Friends, In today’s episode, I’m sharing how gut health plays a key role in eczema and what you can do right now to start healing. If eczema is affecting your child, focusing on gut health can lead to noticeable improvements. I’ll walk you through simple, actionable steps—like dietary changes and easy-to-implement strategies—that will support yo…
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Hey Friends, Ready to keep your kiddo’s skin happy and itch-free this winter? In this episode, I’m sharing some practical tips to tackle the cold, dry air and heated indoor spaces that trigger eczema flare-ups. From using eczema-safe creams and keeping your home’s air quality in check to choosing the right clothing fabrics and feeding your family w…
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Unlock the secrets of dietary supplement regulations with our esteemed guest, Asa, a seasoned regulatory consultant with a background in clinical herbalism. Discover the intricacies of FDA oversight in the supplement industry and learn why the notion that dietary supplements are unregulated is a myth. Asa's journey from herbal studies in Boulder to…
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Friends, I’m on the road right now, somewhere between Phoenix and Denver, sharing real-time solutions for traveling with sensitive kiddos. From simple meal prep ideas to keep everyone happy, to easy ways to protect eczema-prone skin while on the go, this episode is all about helping you navigate holiday travel with less stress and more joy. Let’s m…
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Hi Friends, In this episode of the Eczema Kids podcast, we are joined by the incredible Dana Obleman, a professional sleep specialist famously known as the Baby Sleep Boss. Dana has been featured on Good Morning America, CNN, WebMD, and The Washington Post for her expertise in helping families conquer even the most challenging sleep struggles. If y…
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Harnessing Power as an Independent Natural Retailer
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1:07:40Discover the secrets to thriving in the natural products industry with our special guests, Micah Corrigan and Chase Ballard. Dive into Micah's unique journey that began in the health food retail scene of Hawaii and led to his entrepreneurship in Wisconsin with Great Naturally Electrolytes. Meanwhile, Chase shares his inspiring transformation from a…
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144 | Confused About Eczema Diets? What to Know About Oxalates, Salicylates and Histamine Foods
15:20
Hi Team, In this episode, I’m diving deep into the daily challenges of managing your child’s eczema and the overwhelm that can come with it. I’ll help you navigate the confusion around food choices—especially when it comes to things like oxalates, salicylates, and histamine levels. You’ll learn practical, balanced approaches for feeding your child …
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Hey Team, In this episode, I’m so excited to introduce you to Rachael Norman, routines expert and all-around family life magician! Rachael and I dive into the real-life, practical strategies that can make your daily routines feel smoother and more manageable, especially if you’re balancing eczema care on top of everything else. We chat about settin…
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Renee Southard's journey from battling personal health challenges to becoming a successful entrepreneur and advocate in the natural products industry is nothing short of inspiring. Her story, rooted in her own struggles with allergies and the quest for natural remedies, mirrors the experiences of many who seek holistic well-being. As the owner of O…
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142 | Top Foods and Meal Guidelines for Reducing Eczema Flares. Essential Tips for Parents to Keep Skin Calm and Healthy
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Hi Team, I'm diving into the crucial connection between blood sugar spikes and eczema flare-ups that every parent should understand. With Halloween candy still hanging around, it's easy for our kids' blood sugar levels to fluctuate, which can exacerbate inflammation, itchiness, and other skin challenges for those dealing with eczema. Join me as we …
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141 | What am I Afraid Of? Titanium Dioxide, Red Dye #3 and Polyester. 15 Tips for an Eczema-Safe Halloween
13:42
Hey Team, What really scares me about Halloween isn’t the ghosts or goblins—it’s the polyester costumes, titanium dioxide in candy, and Red #3 lurking in those bright, sugary treats. BUT instead of letting that ruin the fun, we’ve come up with a plan to savor and enjoy this “holiday” while keeping our little ones safe. We can let our kids soak up a…
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Unlock the secrets of success in small-scale retail with Alina and Lauren, the inspiring co-owners of Mastel's, as they share their journey of transforming an 800-square-foot natural products store into a beloved local hub in Minnesota. Discover how they expertly manage over 4,000 SKUs in their bustling shop, maintaining a vibrant atmosphere full o…
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Hey team! I Today I’m joined by sleep expert Dr. Funke Brown to dive deep into effective strategies for helping children with eczema get the restful sleep they need. We explore practical ways to reduce inflammation, create an ideal bedtime routine, and balance sleep schedules with everyday activities. Dr. Brown shares why itchiness tends to worsen …
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Hey Team, I’ve been there, right where you are—navigating sleepless nights, managing doctor visits, and feeling like we’re just getting by. But I also know that it’s possible to step out of survival mode and start thriving. I believe so strongly in our power to change the course of our kids' health. We don't have to settle for treatments that only …
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From Courtroom to Gut Health: Tina Anderson's Journey and Marketing Strategies for Just Thrive Health
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What happens when a career in litigation and pharmaceuticals leads to a groundbreaking natural health venture? Meet Tina Anderson from Just Thrive Health, who takes us on her remarkable journey from the courtroom to the world of gut health and probiotics. Learn about the early hurdles she faced, such as cold-calling health food stores and setting u…
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138 | Eczema Treatments Uncovered: Steroids, Vaseline, and Insights from Dermatologist Dr. Anna Chacon
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Hey Team, In this episode, I sit down with licensed dermatologist, Dr. Anna Chacon, to have an open, candid discussion about some of the most commonly prescribed conventional eczema treatments, including steroids, medications, and Vaseline. We dive into the benefits, risks, and long-term implications of these treatments, and talk through how they f…
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Hey Team, In this episode, I share my go-to natural remedies for keeping kids with eczema healthy during cold and flu season. We’ll talk about what to avoid, what to use instead, and how to boost their immune system naturally. If you want to protect your little ones this season without harsh meds, listen in! Take the Next Step: If you’re ready to s…
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Discover how Brenda Watson's personal health struggles with autoimmune issues in the 1980s became the catalyst for a groundbreaking career in the natural products industry. Brenda shares her journey from traditional medicine to the healing power of natural remedies, leading her to open numerous health clinics in Florida. With expertise in nutrition…
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136 | Why Your Child’s Eczema Gets Worse Before It Gets Better. 4 Keys to Understanding the Eczema Detox Journey
17:37
Hey Team, In this episode of the Eczema Kids Podcast, I’m getting straight to what you want most: healing your child’s eczema. I know how frustrating it is when you see progress, only to face a setback that makes you question everything. But don’t worry—these ups and downs are a normal part of the healing journey. I’m breaking down exactly why thes…
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United for Change: The Impact of DSHEA and the Future of the Natural Products Industry
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1:29:51After 30 Years of DSHEA, is this regulation meant to protect the natural products industry or keep us from moving forward? In this 90-minute panel discussion brought to you by SENPA and the Natural Products Marketer team, you'll learn: Historical Insights Understand the origins and monumental impact of DSHEA from those who lived it. Practical Lesso…
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135 | You've Tried Everything to Heal Your Child's Eczema—These 4 Small Shifts Will Make the Difference
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Hi Ecczema Warriors, In this episode, I’m diving deep into the experiences that I, along with countless parents, have faced while battling severe eczema in our children. Our journeys have been filled with sleepless nights, endless itching, and the emotional toll of watching our kids struggle. But through small, intentional lifestyle changes, we’ve …
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Hey Team, In this episode of the Eczema Kids Podcast, we’re exploring the essential role that protein plays in healing eczema and preventing those dreaded flare-ups. Whether you’re finding it tough to strike the right balance in your child’s diet or simply looking for some fresh, eczema-friendly meal ideas, this episode is a must-listen. Join me as…
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Hey Team, In today’s episode of the Eczema Kids Podcast, we’re getting real about why your child’s eczema isn’t getting better—and what you can do to change that, starting right now. We’re going to unpack the 3 big things that might be holding you back, from hidden triggers in their diet to the limitations of well-meaning but misaligned providers, …
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Disrupting the Natural Products Market: Strategies for Growth and Innovation with Mike Maddock
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Could the key to disrupting the natural products industry be as simple as embracing naivety and rapid prototyping? Join us in an enlightening conversation with Mike Maddock, our guest who will be speaking at the upcoming SOHO Expo event in Orlando. We explore how disruptors bring innovative approaches and fresh perspectives that often elude larger …
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Hi Team, In today’s episode, we’re exploring wet wrap therapy, an integral tool in your natural eczema toolkit. I’m here to guide you through each step of using wet wraps so you can confidently manage your child’s flare-ups. We’ll discuss why this method is so effective, share tips on what to avoid, and help you choose the right materials. Plus, I’…
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