Startup Hypeman عمومی
[search 0]
برنامه را دانلود کنید!
show episodes
 
Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays. Want to go behind-the-scenes and get 1-on-1 time with our guests? Ev ...
  continue reading
 
Fast-paced B2B sales industry news and hot topics! From popular selling trends to the latest mergers and acquisitions, RajNATION (Startup Hypeman) and Tyler Lessard (Vidyard / Sales Feed) debate and discuss 3 hot sales topics each week in under 10 minutes.
  continue reading
 
Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur. I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level. But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potent ...
  continue reading
 
In a world where technology and business intersect, the 'Product Led Growth Leaders' podcast was born out of a desire to bridge the gap between innovation and leadership in the SaaS industry. Our founder, Thomas Watkins, recognized a need for a platform where the brightest minds in business and technology could converge. This podcast is more than just a series of conversations; it's a beacon for CEOs and product owners who are shaping the future of SaaS products. It's a space where ideas are ...
  continue reading
 
Loading …
show series
 
Your host, Thomas Watkins, talks with the Founder and Chief Pitch Artist of Startup Hypeman, Rajiv Nathan. Rajiv delves into the challenges tech startups face in effectively communicating their value propositions and go-to-market strategies. Rajiv emphasizes the importance of crafting clear and compelling pitches to attract investors and customers.…
  continue reading
 
Your host, Thomas Watkins, talks with the CEO of IdeaScale, Nick Jain. Nick discusses large organizations and the innovation challenges that they face and how IdeaScale's platform addresses these by democratizing idea generation. Nick emphasizes the importance of tapping into the collective intelligence of all employees, not just executives, to fos…
  continue reading
 
Your host, Thomas Watkins, speaks to the Director of Product at LinkedIn, Praveen Gujar. Praveen is an experienced product manager who has worked for top tech firms like Huawei, AWS, Twitter, and currently, LinkedIn. They explore the transformative role of artificial intelligence (AI) in product development and user experience. Praveen highlights A…
  continue reading
 
Your host, Thomas Watkins, talks with the Co-Founder and Board Member of PinMeTo, Daniel Melkersson. PinMeTo is a company aiding multi-location brands in managing their local SEO and online presence. Daniel shares his entrepreneurial journey, emphasizing the importance of failure and learning from his diverse background in music, sports, and digita…
  continue reading
 
Your host, Thomas Watkins, talks with the CEO and Founder of RKS Design, Ravi Sawhney. Ravi shares his extensive experience in product development and market validation, emphasizing the importance of understanding consumer needs. He discusses the process of validating ideas, the role of design in enhancing user experience, and the concept of produc…
  continue reading
 
Your host, Thomas Watkins, talks with the Founder and CEO of Inkeep, Nick Gomez. Nick shares his journey from co-founding a machine learning company at MIT to leading Innkeep, which focuses on enhancing user experience through AI-powered chatbots. These chatbots help users navigate complex documentation efficiently. Nick covers the importance of us…
  continue reading
 
Your host, Thomas Watkins, talks with the Product Leader turned Coach and Advisor, Jamaila Holder. Jamila shares her extensive experience in product management and her current role in advising early-stage tech founders. The discussion covers the importance of founder education, user research, and the differences between corporate environments and s…
  continue reading
 
Your host, Thomas Watkins, talks with the Product Coach, Author, and Keynote Speaker, David Pereira. David shares his expertise in product management in startups and scale-ups. He highlights common pitfalls, such as relying on opinions over evidence and the need for structured processes. David emphasizes fostering a culture of learning and experime…
  continue reading
 
Your host, Thomas Watkins, talks with the Fractional CTO and Principal Technical Advisor of Summit Labs, Brian Childress. Brian explores the principles of product-led growth (PLG) for startups and scale-ups, emphasizing the importance of understanding user needs and leveraging data. Brian highlights the role of personalization in enhancing user exp…
  continue reading
 
Your host, Thomas Watkins, talks with the Senior Advisor of Innovation, Product, and Market Strategy at GLG's, Moises Nava. Moises shares insights on the evolution of product management, emphasizing its roots in physical product development and its integration with digital advancements. He discusses the importance of understanding physical and digi…
  continue reading
 
Your host, Thomas Watkins, talks with the Visiting Fellow at the James Silberrad Brown Center for Artificial Intelligence at SDSU, AI Writer and Advisor, Mike Todasco. Mike's journey from finance to innovation, his patent experiences, and the role of AI in business. Mike shares insights on the monetization of generative AI, its future trends, and t…
  continue reading
 
Your host, Thomas Watkins, talks with the Co-Founder of Harvard Innovation Labs, Rob Snyder. Rob shares his experiences, highlighting the challenges faced after raising venture capital and the importance of understanding customer needs. He warns against relying too heavily on theoretical advice and the pitfalls of "larping" in startups. Emphasizing…
  continue reading
 
Your host, Thomas Watkins, talks with the Co-Founder of Penlo Parc, Alexandra Candelas. Alexandra shares her extensive experience in visual design, innovative technology, and user experience (UX). She covers the importance of differentiation in product design, the role of user experience, and the challenges of being a first mover versus a second mo…
  continue reading
 
Your host, Thomas Watkins, talks with the Co-Founder of Strongroom Solutions, Justin Nelson. Justin discusses his early career as a consultant, founding Strongroom Solutions, and its eventual acquisition by AvidXchange. He shares insights on the challenges of starting a business, product management, and customer success metrics. Justin introduces h…
  continue reading
 
Your host, Thomas Watkins, talks with the CEO and Founder of Cycore Secure, Kevin Barona. Kevin shares his journey from working as a legislative aide to becoming a cybersecurity expert. He emphasizes the importance of cybersecurity compliance for early-stage tech companies, discussing frameworks like SOC 2, ISO 27001, GDPR, and HIPAA. Kevin highlig…
  continue reading
 
Your host, Thomas Watkins, talks with the Co-Founder and CTO of Jugl, Arun Prasad Jaganathan. Arun Prasad discusses the operational challenges small businesses face and how Jugl provides a comprehensive solution. Arun Prasad shares insights on Jugl's user engagement strategies, data analysis, and the importance of a seamless onboarding process. He …
  continue reading
 
Your host, Thomas Watkins, talks with the Growth Leader at First Mode, Alex Bertram. Alex discusses the application of technology in heavy industries, focusing on safety, cost, volume, and sustainability. Alex emphasizes the importance of meticulous testing and implementation of new technologies in harsh environments to avoid catastrophic failures.…
  continue reading
 
Your host, Thomas Watkins, talks with the CTO, Sr. Manager, Lead, and Mobile Architect, Ahmed Khan. Ahmed discusses the evolving landscape of AI, particularly generative AI, and its impact on startups. He highlights the diverse perceptions of AI, the technological advancements that have enabled generative AI, and the challenges and opportunities it…
  continue reading
 
Your host, Thomas Watkins, talks with the AI Startup Advisor, Steve Ardire. Steve discusses his work with Omega Human, a startup using neuromodulation through sound frequencies for personal growth and spiritual development. He explains the challenges of identifying successful startups, the importance of clinical validation, and the potential of sof…
  continue reading
 
Your host, Thomas Watkins, talks with the Founder and CEO of xiQ, Usman Sheikh. xiQ is an AI-powered platform for B2B sales and marketing. Usman explains how xiQ integrates AI with behavioral science and psychology to create personalized sales communications. The platform leverages data about individuals and companies to help salespeople craft tail…
  continue reading
 
In this episode, you’re getting FOUR power-house content creators all in one episode. For the season 1 finale, we’re bringing it back to Chicago with Eddie Schleyner, DemandJen (Jen Allen-Knuth), and RajNationr. Each are crushing it in their own way in the B2B consulting, coaching, and content creation space. They’ve created thousands of followers …
  continue reading
 
Your host, Thomas Watkins, talks with the CEO, Professional Speaker, Trainer, Global Accessibility Consultant, and Digital Marketing Consultant, Meryl Evans. Meryl is a deaf influencer and educator. She discusses the significance of accessibility and inclusive marketing. Meryl, who uses a cochlear implant and captions, shares her expertise on how b…
  continue reading
 
Your host, Thomas Watkins, talks with the CEO of inLinks, Dixon Jones. Dixon discusses his professional journey, the evolution of InLinks, and the strategic use of the freemium model in SaaS. Dixon explains InLinks' entity-based SEO approach, which focuses on understanding the context of terms rather than just keywords. He discusses how InLinks hel…
  continue reading
 
Your host, Thomas Watkins, talks with the CEO and Co-Founder of Sales Chatz, David Stein, and the CTO and Co-Founder of Sales Chatz, Kylon Gustin. David and Kylon discuss their innovative use of artificial intelligence (AI) in digital marketing for franchise brands. They explore the unique challenges of franchise marketing, emphasizing the importan…
  continue reading
 
Your host, Thomas Watkins, talks with the CTO at Displate, Product Coach, and Product Leader of Product Blocks, Piotr Kacala. Piotr Kacala is a seasoned web development and software engineering expert. Piotr, formerly the CTO of a European marketplace for metal posters, now advises tech companies and champion teams to apologize. Piotr centers on cr…
  continue reading
 
Your host, Thomas Watkins, talks with the Co-Founder and CEO of JUICER, Ashwin Kamlani. Ashwin discusses his background in e-commerce and the challenges the restaurant industry faces in adopting technology. He explains how JUICER helps restaurants with data-driven solutions to optimize pricing and profitability. Ashwin covers the impact of COVID-19…
  continue reading
 
Your host, Thomas Watkins, talks with the Founder and CEO of Tilled, Caleb Avery. Caleb shares his extensive background in financial services and the journey that led to founding Tilled, a company that helps SaaS businesses monetize credit card transactions. The discussion covers the challenges vertical software companies face in payment processing…
  continue reading
 
Your host, Thomas Watkins, talks with the Founder and CEO of Apollo 21, Danny Nathan. Danny shares insights on fostering innovation within organizations, emphasizing the need for dedicated resources and a collaborative culture. He discusses Apollo 21's approach, which combines product design, venture building, and management consulting to help comp…
  continue reading
 
Your host, Thomas Watkins, talks with the Sr. Director of Products at DISA Global Solutions, Sharlene Cooper. Sharlene discusses her journey into product management, emphasizing the importance of agile methodologies and building strong teams. She shares insights on transitioning to agile practices, overcoming initial resistance, and fostering a col…
  continue reading
 
Your host, Thomas Watkins, talks with the CEO and Founder of Kalicube, Jason Barnard. Jason discusses the evolving landscape of digital marketing, and provides a wealth of insights into the importance of productizing services, understanding Google's algorithms, and the strategic approaches necessary for effective digital marketing. Jason emphasized…
  continue reading
 
Erica Schneider spent over 7 years in content, has over 70,000 followers across Twitter and LinkedIn, and transitioned from in-house roles to a successful entrepreneur of a coaching and content business, Cut The Fluff. She’s a successful entrepreneur, creator of impactful writing courses, and a relentless crusader against bro culture on social medi…
  continue reading
 
Your host, Thomas Watkins, talks with the VP of Product of Dealfront, Vincent Jong. Vincent emphasized the importance of a fundamental mindset shift when moving from a sales-led approach to a product-led approach. In a sales-led company, product usage data often exists but is not integrated into the go-to-market strategy. In contrast, a product-led…
  continue reading
 
What's your superpower? Every Founder has one. At the same time, not every founder has the SAME one. Which means just because Sara Blakely or Bill Gates did things one way, doesn't mean you also have to do things that way. When you know your superpower you can better make strategic decisions, acknowledge what should stay on your plate versus what y…
  continue reading
 
Your host, Thomas Watkins, talks with the Founder and CEO of Simplero, Calvin Correli. Calvin shares insights on the intersection of spirituality and entrepreneurship, emphasizing the importance of aligning business with one's life purpose. He discusses his journey from a software developer to creating an integrated platform for courses and coachin…
  continue reading
 
Your host, Thomas Watkins, talks with the Director of Growth Marketing at Prefect Technologies, Sarah Bedell. Perfect Technologies is a workflow orchestration tool designed to help technical teams manage their code more efficiently. Sarah highlights the importance of open-source products in the developer tooling space, noting that open-source can s…
  continue reading
 
Planning a fundraise? Then you need to know HOW to get in front of investors. Enjoy this special episode, a replay of my interview with Supply Change Capital Managing Partner Shayna Harris live from a Startup Grind Chicago event. Shayna shares what catches her eye, how funds are structured, the flow of money in a VC system, and why all that matters…
  continue reading
 
Your host, Thomas Watkins, talks with the Executive Chairman of TrialKey, Saurabh Jain. Saurabh Jain's career trajectory is a testament to the power of diverse experiences. Starting as a software engineer, he founded a tech startup that he later sold to Telstra, Australia's equivalent of AT&T. His journey took an unexpected turn into sales, where h…
  continue reading
 
2x CMO. 2 acquisitions. 3 books. 1 llama merch line. Meet Kyle Lacy, current CMO of Jellyfish. Not only is he a renowned CMO and thought leader in marketing, but he’s also a family man who's managed to strike an enviable balance between his professional and personal life. He’s authored a couple of successful books and has over 45,000 LinkedIn follo…
  continue reading
 
Your host, Thomas Watkins, talks with the Founder and CEO of Outforce, Sean Languedoc. Sean, an experienced entrepreneur and sales CEO, shared his deep understanding of outsourcing, the critical nature of product-market fit, and the nuances of different service providers. Outsourcing can be both beneficial and challenging for many companies. While …
  continue reading
 
Baseball, hot dogs, apple pie, and...venture capital? In 2023 the Chicago Cubs spun off a fund by the name of Marquee Ventures. Marquee invests at the intersection of sports, media, commerce, and their enabling infrastructure. Enjoy this special episode, a replay of my interview with Marquee's Cofounder & Managing Partner Erik Hammer live from the …
  continue reading
 
Your host, Thomas Watkins, talks with the Executive Chairperson of Winning by Design, Dave Boyce. Dave highlights the rapid evolution of the PLG landscape. Despite its significant impact on the industry, there is still a considerable gap in understanding and documentation of PLG strategies. This gap presents an opportunity for companies to gain a c…
  continue reading
 
Your host, Thomas Watkins, talks with the Distinguished VP of Gartner, David Yockelson. David defines PLG as a strategy that emphasizes the product as the primary driver of customer acquisition, expansion, and retention. However, he clarifies that PLG is not solely about self-serve models. Instead, it often involves a hybrid approach that integrate…
  continue reading
 
One of the biggest struggles of an early stage startup is creating content. Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes. Creating content isn't hard, creating content that actually drives lea…
  continue reading
 
Today’s guest is a first-time SaaS marketing executive who’s building a legacy and reputation for building brand and demand at impressive startups. Meet Mark Huber, VP of Marketing at UserEvidence. He’s had an impressive career journey from self-teaching to becoming a VP in B2B tech. He’s known for his dynamic and impactful marketing strategies and…
  continue reading
 
Your host, Thomas Watkins, talks with the Co-Founder and CEO of CPV One, Julia Draghici. Julia's companies, CPV One and CPV Labs are ad-tracking platforms designed for performance marketers. These platforms help users track, optimize, and test their marketing campaigns, providing a comprehensive view of their marketing efforts. CPV Labs is a self-h…
  continue reading
 
Have you ever worked really hard on a piece of content, only for it to get like 5 likes online? It could be a bad distribution strategy or bad timing, but more likely it's because the content doesn't resonate. What if instead of approaching your content like a tech or product company, you approached it like a media company? Tyler Lessard didn't jus…
  continue reading
 
Your host, Thomas Watkins, talks with the Head of Growth of Zuora, Dana Yobst. Dana emphasizes that the growth department is a unique entity that sits at the intersection of product, marketing, and sales. This department is crucial for driving a go-to-market motion that effectively combines these three groups. Product Management focuses on understa…
  continue reading
 
What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy? You immediately provide value to your target customer, created a shared experience, and get valuable face time with them. Sales Assembly has bootstrapped to 7-figure annual revenue, growing 300%…
  continue reading
 
Melissa Rosenthal is a legendary creative leader, brand builder, and keynote speaker. She’s been named to Forbes’ 30 Under 30 Business Insider’s 30 Most Creative People Under 30, and one of Digiday’s “Changemakers”, to name a few of her many accolades. Not only is she one of the most creative minds in the industry, but she’s also the force behind t…
  continue reading
 
Your host, Thomas Watkins, talks with the Fractional CPO, Automation Champion in AI enablement, and Product-led Growth, Jason Dadah. Jason brings a unique perspective to the table, having served as a chief product officer at Gate List, a mortgage AI company, and as a product owner at various companies. His journey through the startup landscape and …
  continue reading
 
Loading …

راهنمای مرجع سریع