The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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Safeguard is a legal compliance platform that helps businesses navigate the complex landscape of privacy laws and regulations. The company provides standardized assessments for various privacy laws, such as GDPR and CCPA, and offers tools to ensure that both the company and its vendors comply with these regulations. Safeguard's platform allows busi…
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For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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Symitri is a company that provides a real-time privacy firewall and data clean room solution for the open internet, called Symitri Prism. The platform leverages a partnership with Akamai to allow advertisers and publishers to securely manage and match first-party data without sharing it directly, enabling real-time deterministic addressability and …
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For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardware company
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For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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Andrew Cassale from Index Exchange and Paul Bannister from Raptive help analyze today's shocking news. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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Episode 80: Danilo Tauro of Uber Advertising gives trends and predictions for commerce media
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For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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Three small-ish ad tech companies come on and try to Justify Their Existence. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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Privacy and policy veteran Rob Leathern discusses how Google and Facebook approach various privacy problems and why his Toyota stole his data. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…
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Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…
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For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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Big news this week as the Marketecture family expands. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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The interview with Joe Ranzenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This standard, which emerged from the challenges of verifying ad viewability and preventing fraud in mobile app environments, provides a unified solution for ad verification. Initially developed by IAS and …
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Kerel Cooper is the President of Advertising for Group Black. He takes us through how they connect brands with African American audiences and the challenges in the space for buyers and sellers. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copy…
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The interview with Neal Richter, Director of Science and Engineering at Amazon DSP, discusses the evolution and impact of IAB Tech Lab standards such as ads.txt, sellers.json, and SChain. These standards were developed to address issues of seller authentication and inventory misrepresentation in the digital advertising ecosystem. Ads.txt allows pub…
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Josh Palau, the VP of Performance Media for Pfizer joins us for a discussion of how programmatic works for pharma marketing, as well as his general experience with in-housing. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Mar…
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The discussion on the openRTB protocol delved into its history, challenges, and impact on the digital advertising landscape. Introduced by Bill Simmons, the protocol aimed to standardize the communication between buyers and sellers of online advertising, simplifying the previously chaotic system where each platform had its own unique protocols. Thi…
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Ron Jacobson from Rockerbox talks attribution, the walled gardens, and the future of MMM. Plus Ari goes deep on the Colossus situation. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…
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The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video ads across various platforms, addressing early challenges in the digital advertising space such as the lack of a unified method for embedding video content in ads. Initially created during Paparo’s tenure at DoubleClick, V…
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Also, earnings coverage, SERP disasters, and more. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to the GDPR and ePrivacy Regulation. TCF standardizes the presentation of information about advertising vendors and user choices across the digital ad ecosystem, facilitating compliance with European regulation…
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Plus Google Network woes, and the Trade Desk - Roku partnership. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from Possible. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.…
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Lara Koenig from MiQ gives us a class on SPO for CTV. For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.توسط Marketecture Media, Inc.
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Plus Forbes MFA, and AdTheorent acquisition. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews…
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Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make…
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Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex worl…
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Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technolog…
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Plus the latest controversy with "Ad Bridging" Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth intervie…
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Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology …
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Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also we dish on the Undertone early days. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry p…
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So says our guest, Mike Driscoll from Rill Data. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interv…
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Episode 58: All About the Privacy Sandbox with Alex Cone from Google
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We go deep on the privacy sandbox, the CMA, the recent criticisms from the IAB, and what's next. Alex Cone from Google gives us an in-depth view. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you un…
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Episode 57: Faster sites and fewer ads, Jon Roberts shares the Dotdash Meredith secrets to success
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Jon Roberts it the Chief Innovation Officer for Dotdash Meredith, "America's largest digital and print publisher." He bucks the trends in the industry with intense focus on user experience. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team…
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Per Sandell, VP of Product for Spotify, focuses on Spotify's advertising strategies and products. Sandell highlights Spotify's substantial growth in the ads business, particularly after 2019, emphasizing the global expansion and diversification of their advertising offerings, which include audio, video, and display ads. He also touches on the integ…
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Lauren Wetzel is the outspoken COO of InfoSum. She talks about the space, the Habu acquisition, composable data stacks, and a lot more. Plus we talk about the WWE going to Netflix, and the Sports Illustrated bloodletting. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get …
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Episode 55: Matt Prohaska talks news and the industry moves into the bargaining phase of sandbox adoption
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Matt Prohaska talks to us about supporting the news business. Plus Habu acquisition, LG ads follow-up, and Jeff Green goes long against the sandbox. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you…
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So much drama in ad tech and publishing. Ari reports live from his hotel room at CES. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better ven…
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Bill Wise, CEO of Mediaocean, talks about how the company came to be by merging with stalwart DDS, along with its current position in the business, and how agency holding companies are evolving. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our…
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Eric and Ari talk about the first year of the Marketecture podcast and shout outs for various trends and predictions. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world o…
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Episode 51: What happened at The Arena Group? Former President and COO Andrew Kraft talks publishers, AI, curling, and more.
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Andrew Kraft is one of the best known and respected executives in media. He recently left The Arena Group along with CEO Ross Levinsohn in the wake of an AI mini-scandal. We get to the bottom of what happened. Also, are ad tech companies listening to your phone, or no? Visit Marketecture.tv to join our community and get access to full-length in-dep…
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Long-time head of the Media Rating Council George Ivie talks about the work he does to assure accurate media measurement, how he's working in parallel with the TV JIC, and what this has to do with the movie Quiz Show with John Turturro. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a …
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James Borow and Daniel Druger host the Taking Inventory podcast talking all things commerce media and social commerce. They talk with us about Snap, X, open web, and everything else. Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of rea…
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