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Product Launch Rebel

John Benzick

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Get crucial product-launch advice from the most rebellious entrepreneurs on earth -- so you can double your launch speed at half the cost. Triple your confidence by learning how to identify a product idea, create demand and grow revenues. Hear captivating stories about overcoming self-doubt and denying naysayers. Hosted by John Benzick of Venture Superfly.
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show series
 
Let's face it, many aspiring entrepreneurs are held back by a fear of selling. In this episode, I interview sales luminary, Mickeli Bedore, where he provides insider tips on strengthening your sales skills, establishing the right mindset and overcoming rejection. Additionally, he reveals the story about when a key person underestimated him when he …
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Today's episode highlights the fascinating topic of luck. It explores important questions such as: (1) Do you believe in luck? (2) Have you experienced luck in your life, career or startup? (3) What role does luck play, if any, in a startup? (4) Can luck be created for oneself, or do some people just have more luck than others? Leave a Rating & Rev…
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Hear how Mike West, the founder of 686 Outerwear, launched his snowboard brand just out of college, with no formal design experience. Listen as Mike describes his past mistakes as a “blessing in disguise.” Hear him express the importance of curiosity, listening, and remaining humble, as an entrepreneur. Additionally, Mike encourages aspiring entrep…
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Hear how David Barnett, the founder of PopSockets, evolved from philosophy professor to entrepreneur, and quickly grew his smartphone accessory company to 40 million units sold in his fourth year. Listen as he describes how employing “the power of reason” became a key to his success. Learn how his early product assumptions changed based on customer…
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Hear this new episode where John interviews entrepreneur Joe Kudla, the founder of Vuori Clothing. Listen as Joe uses fear as an opportunity to grow professionally and personally. Learn how Joe raised capital for his startup, who has influenced him the most as a business owner, and what has brought him the most joy -- and frustration -- since start…
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Hear this inspiring interview of Jim Lamancusa, the founder of Cusa Tea company. Listen as he describes the joys of starting the world’s first “premium instant tea” brand, along with his advice on partnering with a manufacturer, selling to retailers, proper price strategy and overcoming bouts of self doubt. Leave a Rating & Review in iTunes for the…
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Hear the spectacular entrepreneur journey of Eugene Alletto, the Founder of Bedgear, a performance bedding company. Learn how overcoming the loss of his father as a teenager, in large part, drove him to eventually succeed as an innovator and business owner. Listen as he shares his wisdom on the topics of perseverance, resilience and utilizing your …
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Hear the fascinating story of how Ken Goldman launched his dog gear company, Stunt Puppy. Learn how he started producing dog leashes and collars by hand, and how he utilized his professional marketing experience to grow the brand. Listen as he describes his number one lesson since starting Stunt Puppy, and who has most influenced him in his career.…
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Learn how young Michael Tierney, the founder of Mikey’s Muffins, launched his company and, within three short years, is selling through major grocery retailers. Hear how he gets motivated, mostly, by failure. Listen as he describes what he’s most proud of along his entrepreneur journey, and what frustrates him the most as a business owner. Learn hi…
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Hear this exciting interview with Justin Gold, the founder of Justin’s Nut Butter. Listen as he describes overcoming a deluge of obstacles in starting and growing his company. Learn where he discovered his entrepreneurial drive, how he raised money and why he still doesn’t know what he’s good at — despite his tremendous startup success. Leave a Rat…
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Hear how Rita Katona followed her passion to launch a healthy food and beverage company called So Good Brands, Inc. Listen as she shares her inspiration to start the company, and her biggest joy as an entrepreneur. Learn Rita’s biggest challenge of managing multiple business models as well as “getting it all done” on a daily basis. Hear her advice …
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Hear the amazing startup story of the wildly successful Roark Revival apparel brand, founded by Ryan Hitzel. Learn how he channeled his experience as an adventure traveler and surfer, as a creative director in advertising, and as an employee at Volcom clothing, to become an apparel entrepreneur. Listen as he describes his top frustrations as a busi…
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Hear how Barry Kudrowitz, a leading authority on design, innovation and new product development, helps people to think more creatively and unleash their imagination to create new products. Leave a Rating & Review in iTunes for the Product Launch Rebel Podcastتوسط John Benzick
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Hear the exciting story of how three childhood buddies launched their own bicycle brand, in college. Learn how they first bootstrapped the business with their own startup capital. Listen to Michael Fishman, Pure Cycles co-founder (and our interview guest), describe how he would approach his startup differently if he could do it over again. Hear his…
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Hear how this young Canadian serial entrepreneur moved to Detroit, USA, to start the largest US-based bicycle manufacturer, Detroit Bikes. Learn what drove him to start a bike company (it wasn’t primarily about bikes) and the personal and professional obstacles that he faced in his quest. Listen as he describes how starting Detroit Bikes helped bui…
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Hear how a series of mid-life challenges, and a passion for pickles, drove Rick Field to launch Rick’s Picks, a fancy product line of pickles. Learn how he tweaked his family recipes based on customer feedback from NYC farmers’ markets. Listen as he describes his biggest joys, and most challenging frustrations, as a food entrepreneur. Hear how he d…
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Hear the amazing story of how this young entrepreneur, Scott Norton, and his business partner, sought to disrupt the sleepy food condiment industry. Learn what inspired Scott to see a career in “business” in a whole new light. Learn how he tested early condiment recipes in a college apartment, raised startup capital and chose influential retailers …
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Hear how this accomplished surfer started one of today’s hottest surf wear brands — Seea. Listen as she describes how entrepreneurship has changed her, where she draws her inspiration and where she finds joy as a business owner. Learn who has influenced her most, and why she thinks launching Seea was her destiny. Leave a Rating & Review in iTunes f…
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Hear the wild story about how Jason Levinthal started and grew Line Skis (the first modern twin-tip ski company) and ignited a youth ski movement and helped save skiing. After a few years of struggle and lackluster sales, learn how another competing brand and the X Games helped boost his fledgling company to the stratosphere. Listen as he describes…
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Hear how entrepreneur, Tee Major, expanded his fitness training business by launching a new line of unconventional fitness products, including — of all things — steel maces. Learn how he went from strained “solopreneur” to relief by choosing to work with co-founders who offered skills that Tee didn’t have. Listen as he describes how entrepreneurshi…
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Hear how this perpetual entrepreneur, Caro Krissman, launched the consumer electronics brand, Outdoor Tech, to better serve outdoor enthusiasts. Learn how his network of peers motivated him to achieve. Listen as he describes how entrepreneurship has changed him — as well as his biggest joys and frustrations along his entrepreneurial path. Leave a R…
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Hear how this successful Microsoft executive escaped the corporate world to start his own wearable tech company. Learn how he spotted the business opportunity, identified a key strategic investor and found a manufacturing partner — after an exhaustive search of over 70 contenders! Hear his personal thoughts about how entrepreneurship has changed hi…
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Hear how a life-threatening scare led to the life-changing creation of Shauna Martin’s hot new juice company, Daily Greens. Learn how Shauna evolved from producing green juice in her kitchen, to now producing juice, on a mass scale, in a 20,000 square-foot specialized facility. Listen as she describes her biggest joys — and biggest frustrations — s…
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Hear how entrepreneur, Zachary Quinn, co-created a business idea in college, dropped out, and led the astonishing growth of Love Your Melon headwear. Learn how he and his business partner chose to regularly give 50 percent of their profits to support children with cancer, and provide opportunities for thousands of young adults to make a true differ…
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Hear how Andrew Kincheloe started and grew his Buddy’s Nut Butter brand out of college, with absolutely no business experience. Learn how he humbled himself by making mistakes and facing challenges in production, marketing and small or zero budgets. Listen as he describes one of his keys to success — passion — and how entrepreneurship has changed h…
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Hear how this young entrepreneur, Erik Brust, started a company in honor of his cousin, who — with Erik — conceptualized the Jonny Pops frozen treat idea. Learn the exciting story of how Erik started in his college dorm room, and grew the company into a multi-channel, nationally distributed brand. Leave a Rating & Review in iTunes for the Product L…
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Listen to Mary Kosir, the Co-Founder of WholeMe foods, talk about her journey to become an “accidental entrepreneur.” Learn the details of why she delayed starting WholeMe for 5 years, only until she found the right business partner. Hear her wise advice on the topics of raising money, finding a manufacturer, overcoming self doubt and facing diffic…
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Hear the astonishing success story of Taylor Collins, the Co-Founder and Chief of Epic Provisions. Learn how he and his wife channeled their athletic spirit into rapidly growing this 100% mission-driven, grass-fed and meat-based natural food company. Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast BONUS: Click HERE to learn h…
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Hear how this young entrepreneur became a driving force in skiing’s revolution. Learn how the founder of 4FRNT Skis, Matthew Sterbenz, went from pro athlete — with zero industry knowledge — to manufacturing his own skis, raising capital, and recruiting a brotherhood of influential athletes to infuse new energy, and a pioneering spirit, in a tired i…
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Hear the extraordinary success story of Mike Lindell, the Founder of MyPillow, Inc. Learn how he overcame a deluge of rejection, legal mistakes and drug addition to rapidly grow into a $500 million dollar company. Discover how he ignored “expert” advice to manufacture his product overseas and, instead, created a U.S.-based factory that now employs …
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Curious about launching a natural food or beverage product? Want to get your product into Whole Foods Market and other natural product retailers? This is an interview you don’t want to miss! Listen to our interview with Bob Burke and get insider tips on finding a manufacturing partner, getting your pricing right so you’re profitable, and working wi…
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Hear how this visionary couple grew an innovative garbage collection business into a windfall of profits. Listen as they describe careful planning and team-building as keys to their success. Score insider tips about raising capital, finding the right manufacturing partner, selling to retailers and accessing startup resources. Leave a Rating & Revie…
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Hear how this savvy, young co-founder and entrepreneur launched a vodka company, based on locally farm-raised beets. Hear how they found a distilling partner, convinced a great design firm, sourced raw materials, and worked with distributors to launch and grow their brand. Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast…
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Do you long for a simpler life that is more meaningful? Then be inspired by Cheri Reese, who left the hectic city life with her husband to start a unique farm-based “field-to-glass” distillery. Hear how they came up with their business idea, raised capital and set up a manufacturing facility. Listen as Cheri describes her biggest joys, her top frus…
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Do you seek new growth opportunities? Are you frustrated with seeing only incremental change, at best, in your personal or professional life? In this episode, John Benzick introduces the topic of “leverage points,” and how they can help revolutionize your productivity, satisfaction and achievement. He offers a simple 5-minute assignment to help you…
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Hear the story of how Michael Miller started a yard product business. Learn about his journey of bootstrapping the business; working with retailers, distributors and sales representatives; and working with manufacturing partners. Listen as he describes his top joys and frustrations of being an entrepreneur, and how it has changed him. Leave a Ratin…
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Hear about how this entrepreneur started a healthy food product company. Learn his stories about bootstrapping the business; working with retailers, distributors and brokers; and finding a manufacturing partner. Listen as he describes his top joys and frustrations of being an entrepreneur, and how it has changed him. Leave a Rating & Review in iTun…
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Hear Tim Porth, Co-Founder of Octane Fitness, describe his successes, joys and frustrations in building one of the most respected fitness equipment companies in the world. Learn how, in 2001, he left his previous job and overcame startup issues from investors and manufacturing partners to get a foothold in the ever-changing category of fitness equi…
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Hear how 10-time X-Games medalist, Levi LaVallee, went from small-town snowmobiler to elite athlete, world-record holder and entrepreneur by conquering fear and competing against only himself. Learn how he became the first person to attempt a double-back flip on a snowmobile. And listen as he describes overcoming a life-threatening crash to becomin…
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Listen how Brent Gale, Co-Founder of Twin Six, became fed up with the uninspired choices for bike gear to spark a revolution in bicycle apparel. Learn how they successfully bootstrapped their business, without outside investors, to expand into multiple product lines (including bicycles) and selling to international markets. Hear how they’ve overcom…
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Hear how Josh Porter and his MakersKit co-founders went from zero sales to over 300,000 units sold in less than three years. Listen as he describes their unique evolution to becoming a product-based company selling to over 4000 retailer doors and in every state in the U.S. Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast Episo…
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Are you thinking about launching a consumer product business? Then get the inside scoop on how to boost your chances for success. Listen to John’s 8 insider tips on how to launch a product, even if you’re feeling frustrated, confused and uncertain. Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast Get the Free eGuide (8 “Must D…
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In your career, do you feel like you’re using your talents and being rewarded for them? Are you operating in the best environment, with the right people, that will maximize your career satisfaction, growth and income? Listen to John explain how you can find your career “sweet spot” to compete on your terms and on your strengths. Leave a Rating & Re…
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Be inspired by this young female entrepreneur, and her co-founder, and how they’re blazing a revolutionary new trail in wearable technology. Hear her describe the challenges (and opportunities) of raising capital, learning fast, creating a high-performing team and proving skeptics wrong. Leave a Rating & Review in iTunes for the Product Launch Rebe…
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Is the fear of rejection holding you back? Hear John Benzick, the host of the Product Launch Rebel podcast, explain his “Top 8 Tips for Conquering Rejection.” Listen to his specific proven methods on how he has reduced his chances of rejection by up to 75%, even while requesting things from investors, potential customers and other important people …
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Hear serial entrepreneur, Mike Arbeiter, explain how he started two apparel brands, and a technology company. Listen to his ideas on how to raise capital, work with overseas apparel manufacturers and create consumer demand on a limited marketing budget. Hear him describe his biggest joys and frustrations as an entrepreneur – as well as how he overc…
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Listen how Lisa Lavin explains her launch of PetChatz, the revolutionary pet technology product. Hear how she wisely began with solid “voice-of-the-consumer” research to work out many issues before the launch. Discover how she raised capital, found a manufacturer, and shifted from a traditional brick-and-mortar retail selling strategy to a more suc…
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Listen how Chad Hetherington helps entrepreneurs find retail partners to launch and grow their products. Learn the keys to success in distributing products through large brick-and-mortar retailers. Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast Podcast Timeline: 0:42 – Introduction to Chad Hetherington, Founder of The Stable…
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Listen as William Brown describes how he was inspired to improve the nutrition of cancer patients. Hear about his challenges of raising capital, marketing with small budgets, and convincing a manufacturer to produce his new product idea. Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast Podcast Timeline: 0:48 – Introduction to …
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Hear the inspiring story of how this young entrepreneur is disrupting the bottled water industry. Listen as he describes his secret to raising money, of working with distributors and beating the mega-competitors by out-hustling them. Leave a Rating & Review in iTunes for the Product Launch Rebel Podcast Podcast Timeline: 0:43 – Introduction to Matt…
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