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Fresh Takes On Tech

International Fresh Produce Association

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Welcome to Fresh Takes on Tech, a podcast from the International Fresh Produce Association. At IFPA, Our trade association represents companies from every segment of the global fresh produce and floral supply chain. We advocate, connect and guide to enhance members’ prosperity. This is a show for people interested in the intersection between technology and the produce and floral industries. Each episode we explore the problems, solutions, people and ideas that are shaping the industry.
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Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.
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This week’s guest on Open Mic is Alex Dunn, President and CEO of CropLife America. Dunn joined CLA in March of this year and brings an extensive career in environmental and regulatory leadership to the association, including her previous service as Assistant Administrator for the EPA office of Chemical Safety and Pollution Prevention. Dunn and her …
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This week’s Open Mic guest is Ben Alfi, Founder and CEO of Bluewhite. Alfi spent over 25 years in the Israeli Air Force as a combat pilot and as Head of Unmanned Systems Research and Development programs. He leveraged his experience to form the autonomous technology company in 2017. Bluewhite provides add on autonomous capabilities for tractors pri…
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This week’s Open Mic guest is Dave Puglia, President and CEO of Western Growers. Consumers are showing an increased demand for fresh fruits and vegetables in their diets, but U.S. growers of these crops are facing increased headwinds from a reduced water supply, increased input costs, a shortage of farm workers and increasing state and federal regu…
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This week’s Open Mic guest is Mark Eisele, President of the National Cattlemen’s Beef Association. The Wyoming rancher says even though profits are now better for cattlemen than row crop producers, they still need a new farm bill to ensure herd safety and provide opportunities to maintain and grow global markets. Sustainability is important and Eis…
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This week’s Open Mic guest is Emily Skor, CEO of Growth Energy. The renewable fuels industry has clawed its way into a significant portion of the liquid fuels industry. Potential growth for both refiners and farmers hinges on regulatory decisions by government agencies and litigation in the court system. Skor says the Treasury Department’s decision…
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This week’s Open Mic guest is Brent Boydson, Immediate Past Chairman of the U.S. Grains Council. While there are immense headwinds to maintaining and growing markets for U.S.corn, sorghum and barley, Boydson believes emerging markets in Africa and India will provide tremendous growth opportunities for US farmers. He says U.S. efforts to verify sust…
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This week’s Open Mic guest is Cathy Burns, President and CEO of the International Fresh Produce Association. From a statistical perspective, the produce industry has tremendous potential for growth with only a small fraction of Americans consuming the daily recommended allowance of fruits and vegetables. Burns says domestically, the produce industr…
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This week’s Open Mic guest is Gary Adams, President and CEO of the National Cotton Council. The profit pendulum has swung deeply into the red for U.S. cotton farmers. Adams says many producers faced challenges finding operating loans this year and may be left wanting without a new farm bill that reflects the current economic climate. He also discus…
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How can we significantly reduce food waste and improve the shelf life of produce? Jenny Du, Co-Founder & VP of Operations at Apeel Sciences, joins the show to discuss how Apeel's innovative product slows the rate at which produce spoils. By maintaining moisture and reducing oxidation, Apeel enhances the plant’s natural protective abilities. You'll …
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This week’s Open Mic guest is Corey Rosenbusch, President and CEO of The Fertilizer Institute. Fresh off a meeting of the International Fertilizer Association, Rosenbusch offers troubling news on how Houthi rebels are impacting fertilizer shipping channels and how Vladimir Putin is conspiring to control fertilizer supplies and ultimately global foo…
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What are the benefits of using reusable packaging versus traditional single-use packaging? Join us as Tim Debus, President & CEO of the Reusable Packaging Association (RPA), explores this crucial question. RPA is a nonprofit trade organization that promotes the common and pro-competitive interests of member suppliers and users of reusable packaging…
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This week’s Open Mic guest is Donnell Rehagen, CEO of Clean Fuels Alliance America. With an expanded mission of increased renewable fuels types and feedstocks, CFAA hopes to see expanded growth of renewable liquid fuels in the near future. Rehagen sees the industry’s potential beyond the 4.6 billion gallon industry as it stands today with growth in…
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What can we learn from a company that supplies premium quality kiwi to over 50 markets worldwide? Today, Rachel Depree, Executive Officer of Sustainability at Zespri, joins the show to share insights from her role at a company that manages 30% of the global volume of kiwis. Learn about Zespri's unique financial relationship with their growers, Rach…
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This week’s Open Mic guest is Andy Harig, Vice President of Tax, Trade, Sustainability and Policy Development for FMI-The Food Industry Association. Consumers and the food industry have been forced to adapt to the Covid Pandemic as well as higher food costs from inflation. Harig says the market’s philosophy has shifted from a “just in time” to a “j…
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Today Garland Perkins, Director of Innovation and Sustainability at The Oppenheimer Group (Oppy), shares insights into the challenges and solutions surrounding sustainable packaging. Learn about the importance of balancing product protection with environmental considerations and why simply eliminating plastic isn't necessarily the answer. Garland e…
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This week’s Open Mic guest is Steve Nicholson, Global Sector Strategist for Grains and Oilseeds with Rabobank. In this interview, Nicholson discusses the mixed signals the Federal Reserve is sifting through as it continues to battle inflation. While there improvements in the economy, Nicholson says higher rates impact capital intensive businesses l…
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How can cutting-edge technology revolutionize packaging for fresh produce? In this episode, we sit down with Dr. Po-Yen Chen, Assistant Professor at the University of Maryland, to explore how his lab is leveraging AI and flexible robotic technologies to discover and develop new functional materials. By implementing active learning frameworks with r…
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This weeks Open Mic Guest is Gregg Doud, president and CEO of the National Milk Producers Federation. The H5N1 virus in dairy cattle has presented yet another challenge for the dairy industry. Doud says extensive testing by FDA confirms the pasteurization process is effective in keeping milk and dairy products safe for consumers. Doud says USDA now…
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Are you passionate about fresh, healthy produce and a cleaner planet? In this first episode of our six-part series, we highlight the vital connection between packaging practices in the produce industry and the urgent need for sustainability. We'll explore the delicate balance between ensuring top-quality, pathogen-free products and reducing the env…
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This week’s Open Mic guest is Dan Halstrom, President and CEO of the US Meat Export Federation. While the USDA is forecasting an even larger agriculture trade deficit this year, meat export sales are an exception to the rule. Halstrom says despite a strong dollar pork exports are up in both volume and value. Despite shorter beef supplies, Halstrom …
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This week’s Open Mic guest is Chandler Goule, CEO of the National Association of Wheat Growers. He has served in the halls of Congress and for the nation’s crop farmers over his extensive career in Washington. Goule says failure to enact a new farm bill will only heap greater challenges on policy writers in 2025 and leave farmers with a policy that…
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This week’s Open Mic guest is Chuck Conner, President and CEO of the National Council of Farmer Cooperatives. A veteran of 9 farm bills, Conner's been on the markup side of policy on the Hill and the implementation side at USDA. Conner notes most of the bill’s debate on the House Ag Committee was more about nutrition programs than the farm safety n…
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Today we're joined by Peter Wells, Chief Strategy Director at Elevated Foods, who shares insights into the company's innovative approach to agriculture. Discover how Elevated Foods measures success with new sustainability practices and how the USDA’s Partnerships for Climate Smart Commodities grant has impacted them. Listen in as Peter delves into …
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This week’s Open Mic guest is Jim Matheson, CEO of the National Rural Electric Cooperative Association. The nation’s rural cooperatives are being pushed to increase base load capacity to meet growing demand from businesses and computer storage facilities. But at the same time, new emission standards by the Environmental Protection Agency threaten t…
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What does it take to transform a leading agricultural company into a beacon of sustainability? In this episode, we talk with Wiam Haddad, Systems Ecologist at ZZ2, a renowned agricultural company in South Africa committed to environmental stewardship. Join us as we explore ZZ2's journey towards climate-smart agriculture, delving into the strategies…
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This week’s Open Mic guest is Kailee Tkacz Buller, President and CEO of the National Oilseed Processors Association. The nation’s oilseed processing industry has rapidly been expanding capacity to meet growing demand for their products. Many new plants have been built, others are under construction and additional processing capacity could be added …
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Today we sit down with Steven Cardoza, Owner of Cardoza & Cardoza Farming Company, as he shares his family's remarkable transition to organic and regenerative ag. Discover why they made the switch to organic farming back in 1998 and how embracing regenerative practices has revolutionized their approach to agriculture. From enhanced soil health to i…
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This week’s guest on Open Mic is Bill Hurley, Vice President of Global Government Affairs for AGCO Corporation and Chairman of the Association of Equipment Manufacturers Agriculture Sector Board. This week “A Celebration of Modern Agriculture” returns to the National Mall in Washington D.C. The event features a display of the technology in farm mac…
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What is the future of crop protection? Join us as we sit down with Ben Cicora, Senior VP of Sales and Marketing at Vestaron, to explore the game-changing innovations in agriculture. Discover how Vestaron is leading the charge with peptide-based technologies, addressing pest issues and resistance problems while prioritizing safety and sustainability…
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This week’s guest on Open Mic is Dr. Frank Mitloehner, a professor and air quality specialist at UC Davis who also leads the CLEAR Center, concentrating on research and communications. He has been helping the global community better understand the positive impact of livestock on marginal farmlands and opportunities to reduce greenhouse gas emission…
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How crucial is it for businesses to integrate sustainability practices into their operations? Today, we're joined by Nikki Cossio, Kyle Cosgrove, and Gabe Worthington from Measure to Improve to explore the significance of their partnership with IFPA on the climate-smart commodities grant. As pioneers in building successful sustainability programs, …
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This week’s guest on Open Mic is Beth Ellikidis, Vice President, Agriculture and Environment for the Biotechnology Innovation Organization. The Biden administration recently announced its Bioeconomy Board, creating new products and services to boost the U.S. economy and workforce and enhance our quality of life and the environment. Ellikidis says B…
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In our milestone 100th episode, we're diving deep into the realm of climate-smart agriculture, a pivotal topic shaping the future of farming. Joining us are Max Teplitski, Chief Science Officer at the International Fresh Produce Association, and Drew Zabrocki, Managing Partner at TOTEM LTD. Together, we explore IFPA's ambitious climate-smart progra…
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This week’s Open Mic guest is Barbara O’Brien, President and CEO of Dairy Management Incorporated. O’Brien has more than 20 years of experience working for dairy farmers and in the dairy industry. Through challenges of the cyclical nature of the industry as well as the pandemic and shifting consumer trends, the industry is holding it’s own with con…
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This week’s Open Mic guest is Michael AuBuchon, Managing Director of Fuel Strategies and Management for Southwest Airlines Company. Farmers and the renewable fuel industry are eagerly anticipating the exponential growth potential of satisfying demand from the airline industry for sustainable aviation fuel. AuBuchon reports a significant investment …
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This week’s Open Mic guest is Dr. Georgia Machell, Interim President and CEO of the National WIC Association. The WIC program is celebrating its 50th anniversary this year. The program finds itself a beneficiary of additional financial resources but also in need of legislation to extend coverage to a growing population in need. Machell says barely …
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This week’s Open Mic guest is U.S. Senator Joni Ernst, R-Iowa. Agriculture was once a strong contributor to a positive trade balance, but is forecast to be in deficit this year. Ernst faults the Biden administration’s lack of effort in securing global trade deals for U.S. farmers. The Iowa Republican sees little chance for a farm bill this calendar…
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This week’s Open Mic guest is Julie Anna Potts, CEO of the Meat Institute. A new logo and brand identity of the group formerly known as the North American Meat Institute is being celebrated this week at the Annual Meat Conference in Nashville. The group’s purpose is summarized to highlight both nourishment and sustainability. In this interview, Pot…
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This week’s Open Mic guest is Doug McKalip, chief agriculture negotiator in the Office of the U.S. Trade Representative. The nation’s producers reaped the benefits of shorter supplies of global agriculture products over the past few years, but a stronger dollar and an increase in supply have brought headwinds to international trade. USDA's most rec…
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This week’s Open Mic guest is Marcia Bunger, administrator of the USDA’s Risk Management Agency. The crop insurance program is listed by many farm groups as the industry's most significant risk management tool, and participation has grown in both acres covered and products offered by the agency. The program price tag has increased due to participat…
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This week’s Open Mic guest is Steve Reinhard, chairman of the United Soybean Board. The Ohio farmer leads the 77-member group that determines where checkoff dollars will be utilized to grow the industry and create opportunities for soybean farmers. Reinhard sees a paradigm shift in demand for soybean oil which should lead to increased domestic crus…
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This week’s guest on Open Mic is Lori Taylor, founder and CEO of The Produce Moms. While working as a sales marketing professional in the produce industry, Taylor recognized the need of Millennial moms and others for a reliable and comprehensive online destination for facts and information to meet the challenge of improving diets with fruits and ve…
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This week’s Open Mic guest is Tom Buis, CEO of the American Carbon Alliance. Buis has a long history of service to the agriculture industry. He’s been a farmer, worked in Congress, served a farm organization and the renewable fuel industry. He’s emerged from retirement to promote the renewable fuel industry’s need to lower its carbon score with pip…
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This week’s Open Mic guest is Emily Metz, president and CEO of the American Egg Board. Metz says producers have met and exceeded retail demand for “cage-free” eggs but are anxious to learn what demand issues may be revealed for future production. Metz says the egg industry is closely watching discussion from the Dietary Guidelines Advisory Committe…
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This week’s Open Mic guest is Rep. Frank Lucas, R-Okla. On the sidelines of last week’s American Farm Bureau convention in Salt Lake City, Lucas lamented the political headwinds of writing new farm and food policy. Lucas said the nation’s spending plan is most challenging and provides inadequate resources for the hungry and producers facing a chall…
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Unlock the secrets of innovation and success in the produce industry with today's power-packed lineup! Join us as we dive into the world of cutting-edge technology and data solutions with Greg Gatzke and Thuan Ngo from ZAG Technical Services, Inc. Discover how their accelerated business growth strategies are reshaping the technological landscape an…
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We're diving into the cutting-edge world of AgTech with a double feature in today's episode with two industry pioneers who are shaping the future. First up is Walt Duflock, VP of Innovation at Western Growers, a true trailblazer in the AgTech startup scene. Following Walt, we're honored to hear from Melissa Ackerman, CEO of Planet Harvest, on a mis…
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Take a look into the ever-evolving fresh produce industry in this episode featuring Andrew Kennedy, Co-Founder of New Era Partners, and Jeff Butler, General Manager of Silo Capital. Andrew shares his unique journey transitioning from the FDA to the private sector, offering insights into the challenges and opportunities of traceability in the food i…
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Today we are taking a deep dive into the realm of technology in fresh produce and the remarkable advancements shaping the industry. In our first conversation, Gene Wisakowsky, CEO of Agniuity, Inc, reveals how their revolutionary horticulture lighting system is not just illuminating crops, but doing so with exceptional energy efficiency, setting a …
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Join us today as we uncover the groundbreaking Fresh Field Catalyst Accelerator Program, a platform propelling 12 revolutionary companies toward commercialization within the next 1-2 years. In this episode, our insightful guests share their journeys and their insights into the agricultural markets, and shed light on the invaluable advantages of par…
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