))
Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clien ...
…
continue reading
Are you struggling to figure out how much to charge for your PPC Pay Per Click freelance or small agency services? Whether you're transitioning from a large agency with massive budgets or just starting, pricing yourself can feel tricky. In this video, we’ll walk you through essential steps to determine your true value, avoid the “$400/ per month Tr…
…
continue reading
Yousaf, CEO and Founder of YRV Dynamics, discusses in a LIVE QA how to get high quality from your Google Ads from Lead Scoring via CRM. Discover why CRMs like HubSpot, Pipeline & GoHighLevel are essential for effective Google Ads in 2025. We'll explore lead scoring, enhanced conversions, and the best practices for excluding low-quality leads by loc…
…
continue reading
LIVE! Google Ads Workshop with YouTube subscribers. In this conversation, Yousaf Yunes discusses various strategies for optimizing Google Ads, particularly in the medical industry. He emphasizes the importance of focusing on conversions rather than just clicks, the need for proper tracking and attribution, and the effectiveness of different ad type…
…
continue reading
Google’s story began with two Stanford PhD students, Larry Page and Sergey Brin, who shared a curiosity about organizing the vast, chaotic information on the early internet. Despite a rocky start to their friendship, they collaborated to create a revolutionary search engine that could analyze website connections rather than just counting keywords—s…
…
continue reading
Yousaf Yunes, CEO and Founder of YRV Dynamics, provides guidance to real estate professionals on creating high-conversion ad campaigns. Here’s a summary of his key points: Ad Objective Selection: Yousaf discusses the benefits of using the “no objective” option in Google Ads to provide broader placement and creative control. By skipping pre-set obje…
…
continue reading
Agency Motivation Discussion with Yousaf Yunes, YRV Dynamics Founder & CEO: As a PPC agency, what sets us apart is our expertise, certifications, and proven results. In this competitive industry, being the best isn't optional—it's essential. Our Meta Blueprint and Google Ads certifications demonstrate our proficiency, but true success comes from ap…
…
continue reading
In this conversation, Yousaf Yunes discusses the importance and implementation of Dynamic Keyword Insertion (DKI) in Google Ads. He explains how DKI can enhance ad engagement and conversion rates by automatically incorporating relevant keywords and locations into ad copy. The discussion covers the benefits of DKI, including improved click-through r…
…
continue reading
Beware the Ides of October! On October 15th, YouTube will release an update extending YouTube Shorts to 3 minutes. This means more storytelling, advertising space, and notable creators joining. The update includes remix features and VEO integration for AI backgrounds, promising exciting content possibilities. Viewers can customize their feed to see…
…
continue reading
In this conversation, Yousaf Yunes discusses the transition from Single Keyword Ad Groups (SKAG) to Single Themed Ad Groups (STAG) in Google Ads. He emphasizes the importance of focusing on conversions rather than quality scores, the limitations of SKAG, and the benefits of using STAG for better management and scaling. Yousaf also highlights the ro…
…
continue reading
In this in video, Yousaf explores SearchGPT by OpenAI. With 10,000 demos now in the hands of early users, SearchGPT is already making waves in the world of search engines. These users are providing invaluable feedback to OpenAI, shaping the future of this innovative tool. But the big question remains—when will SearchGPT be available to the general …
…
continue reading
In this podcast, we dive deep into the relevance of quality scores in Google Ads and explore whether they're still worth focusing on. Quality scores were once a critical metric for optimizing campaigns, but have they lost their importance in today's fast-evolving digital landscape? We break down the elements that quality scores measure—like landing…
…
continue reading
Yousaf explores the Data Layer Chrome Extension Tool by Sublimetrix, a must-have for digital marketers and data analysts. This tool excels at tracking key events like add-to-carts and initiate checkouts, particularly within Shopify checkout pages. (link below) Highlights: Shopify Compatibility: Seamlessly integrates with Shopify checkout pages, acc…
…
continue reading
In this video, Yousaf Yunes discusses the recent legal decision regarding Google's monopoly in search ads. The court found Google to be monopolistic, violating the Sherman Act. This decision has significant implications for the tech industry and competition. No specific action is requested from viewers. Yousaf is the CEO and founder of YRV Dynamics…
…
continue reading
Yousaf delves into the functionalities of the Google Keyword Planner and the Ads Transparency Center. He explains how the Keyword Planner aids in trend analysis and bid estimation, while the Ads Transparency Center offers insights into ad placements and competitor analysis. Viewers are encouraged to utilize these tools for strategic planning and cl…
…
continue reading
In this video, Yousaf delves into the crucial aspects of PPC optimization for conversions, emphasizing the pitfalls of focusing solely on max clicks. Yousaf highlights the prevalence of bot traffic and the importance of avoiding arbitrage strategies. Action is urged towards optimizing for conversions from the outset to enhance campaign effectivenes…
…
continue reading
In this video, Yousaf Yunes, CEO and Founder of YRV Dynamics, provides a detailed walkthrough of Google Shopping Campaigns, including how to connect them to various platforms like Google Ads, Google Analytics, and Google Merchant Center. Yousaf explains the concept of Pmax Shopping Campaigns and the importance of setting up feed ads correctly. Addi…
…
continue reading
In this video, Yousaf explains the intricacies of setting up phone call ads campaigns, focusing on the Google ads component and the importance of structuring campaigns as lead campaigns. Yousaf demonstrates the process step by step, emphasizing the need for clarity and specificity in campaign settings. Yousaf Yunes is CEO and Founder of YRV Dynamic…
…
continue reading
Interview with YouTube Creator: Jaden Camacho-White His channel can be found in this YT link: https://www.youtube.com/@jcDUBSS Jaden Kamacho White is a YouTube content creator and entrepreneur who has transformed his passion for digital media into a larger movement, inspiring and educating fellow creators. He heads the YouTube channel JC Dubs, whic…
…
continue reading
Josh Sanabria, CEO of GoArchitect, discusses his urban planning and technology company that works with government and property owners. They focus on planning facilities and capital expenditures, using big data to analyze finance and enrollment. Go Architect is privately owned and bootstrapped, without venture funding. They have developed partnershi…
…
continue reading
Demand Gen campaigns, formerly known as Discovery campaigns, are a lesser-known type of Google ad that incorporates Gmail and YouTube. They are a good strategy for warming up campaigns and driving traffic to a website. Demand Gen offers different ways to target ads on YouTube, including Google search, Google partners (YouTube), and display. Lookali…
…
continue reading
Yousaf discusses the importance of mentorship and professional development in PPC (pay-per-click) advertising in this conversation. He emphasizes that passing certification exams is just the beginning and that practical experience and ongoing learning are crucial for success. He encourages listeners to join his WhatsApp group for support and advice…
…
continue reading
Add to Cart abandonment is when a user adds products to their cart but doesn't complete the purchase. This often happens when users are already logged in to the site. Mobile devices have the highest rate of cart abandonment, while desktop has the lowest. Guest checkout is recommended to capture sales from users who don't want to be tracked or remar…
…
continue reading
The conversation revolves around Yousaf discussing Meta Blueprint and its application in the real world. The speaker discusses the importance of understanding what to do after passing the Meta Blueprint test and how it can help in establishing a successful agency. The speaker shares personal experiences and emphasizes the need for case studies, tes…
…
continue reading
Yousaf Yunes highlights the significance of mentorship and education in the PPC industry. He introduced a WhatsApp PPC group formed with YRV Dynamics, providing a safe space for friends to learn and ask PPC questions. Facilitated by Yousaf, this group offers direct access to his expertise. He stresses the importance of certification and mastering P…
…
continue reading
Asia Murphy, a web developer and SEO specialist, shares her journey in digital marketing and how she expanded her services. She started with blogging and became an editor for multiple publications. She then became an SEO technical writer, writing 1500-word articles within 24 hours. Asia realized the importance of web development and coding, which l…
…
continue reading
In this video, Yousaf (CEO and Founder of YRV Dynamics) addresses a subscriber's question about running PMAX campaigns on max conversion value. Provides feedback on best practices and discusses the importance of optimizing purchases. Additional recommendations include considering an abandoned cart strategy, landing pages, and enhanced conversions. …
…
continue reading
In this video, I discuss the challenges of shifting conversions and the impact of AI in digital advertising in the Google Ads space. I highlight the importance of adapting to new strategies and tools, such as AI, to stay competitive as a Google Ads buyer in 2025. I also touch on the need to analyze conversion tracking, optimize landing pages, and c…
…
continue reading
In this video, I explore the world of Medium and discuss why it's an important platform for content creators. I highlight its unique features, such as domain authority and broad content categories, and share insights on how to leverage Medium to associate your brand and drive traffic. No action is requested, but I encourage you to watch and learn m…
…
continue reading
In this video, I discuss the announcements made at Google Marketing Live 2024, including updates to Google Merchant Center and DemandGen. I also talk about the testing of search and shopping ads within the AI overview, the phasing out of third-party cookies, and the optimization for profit with Google ads. I share my thoughts on AI-generative creat…
…
continue reading
In this video, Yousaf discusses the importance of UTMs and why you should continue using them. Hihglighting the changes that platforms have made to streamline the process and address the issue of over-attribution. Also the difference between GA4 and Universal Analytics and the delay in reporting with GA4. If you want to understand how to effectivel…
…
continue reading
In this podcast, Yousaf discusses the importance of identifying primary and secondary goals. He explains how to ensure that all necessary events are firing correctly and how to identify and fix any issues. He also touches on the concept of conversions and the significance of assigning the correct conversion values + primary and secondary goal marke…
…
continue reading
Yousaf Yunes, CEO and Founder of YRV Dynamics discusses the intricacies of PPC strategies and scaling a small business. Sharing how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Highlighting tips on creating compelling ad content, the importance of organic sales as a foundation for paid c…
…
continue reading
In this video, I discuss recent layoffs in the tech industry, the impact of AI on market share, and the domination play between Google and OpenAI. I provide data on the decline in Google's market share and the rise of ChatGPT. I also highlight the potential implications for Apple and the challenges of ad revenue and bot traffic. Watch this video to…
…
continue reading
In this conversation, Yousaf interviews Santosh Kumar, the founder and CEO of Guided PPC. They discuss Santosh's journey in the PPC industry, the creation of Guided PPC, and the industry's future. They also touch on the challenges faced by business owners in hiring PPC agencies, the changing landscape of PPC advertising, and the frustrations of cli…
…
continue reading
I'll be discussing the latest update on the TikTok ban and the introduction of X TV. We'll dive into what X TV is and what we can expect. Stick around to learn more about the future of TikTok and if it will be banned in the US. 00:00 Introduction 01:41 Partnerships and Real-time Content 05:21 Content Creators and Influences 09:05 TikTok Reprieve, C…
…
continue reading
In this subscriber-requested video, we discuss the variances in Google Ads' Max Conversions, Max Conversion Value, and t-ROAS. We also discuss the best situations to use each to earn optimal performance for your campaign. #GoogleAds #MaxConversions #ConversionValue #tROAS #AdPerformance #DigitalMarketing #PPCStrategy #OnlineAdvertising #MarketingTi…
…
continue reading
1
PPC Industry Updates: Low Performing Ad Groups, Google Organic Carousels and Display Partner Transparency
9:05
Yousaf (CEO and Founder of YRV Dynamics) discusses the latest updates in Google Ads, including the mysterious pausing of ad groups and the introduction of data carousels. I explain why these updates are essential and how they can benefit your campaigns. I also provide insights on the Search Partner Network and why you should opt out of Display Part…
…
continue reading
1
PPC Industry Updates: Apple Social Boosting Upcharge, Pinterest & Google TV inventory on Google Ads
12:22
In the podcast, I discuss the recent 30% tax on iOS devices for boosts, impacting costs significantly. Additionally, I highlight the positive impact of Pinterest inventory on Google ads and the availability of Google TV inventory for purchase. I share insights on buying upper funnel video inventory on Google TV and the benefits of connected TV adve…
…
continue reading
In its Gemini update, Google has just released new AI tools for ad content customization. This game-changing update will allow advertisers to create even more personalized and effective ads on Google. In this podcast, I discuss the recent release of AI tools for headlines, descriptions, keywords, and images by Google as part of the Gemini AI projec…
…
continue reading
In this podcast, I explain the different smart bidding strategies of Google ads and their pros and cons. I discuss the importance of aligning the right goal with the right bidding strategy and provide examples of when to use each strategy. I also emphasize the need for conversion tracking and its impact on the algorithm. Stream this podcast to gain…
…
continue reading
In this podcast, YouTube CEO Neil Mohan shares four major updates for YouTube in 2024. He discusses the platform's growth, the number of channels in the YouTube partner program, and the amount of money paid out to creators. Mohan also talks about AI empowering human creativity and introduces new features like Dream Screen, YouTube Create, and auto-…
…
continue reading
In this podcast, I share a funny story about a friend who read my articles and watched my videos on Meta Blueprint and how to succeed. I discuss the importance of passing the tests and offer tips on Meta planning, buying, and creating a business. I also emphasize sharing knowledge with your team and positioning yourself as a leader. Additionally, I…
…
continue reading
In this podcast, I discuss the concept of smart campaigns in Google Ads. I explain what smart campaigns are and their limitations and advise on whether to use them. I also highlight the different objectives achieved through smart campaigns, such as driving calls, website sales, lead magnets, and branding. Unfortunately, smart campaigns have limited…
…
continue reading
In this podcast, I discuss the latest PPC industry trends and new paid search and social placements. I also mention upcoming interviews with industry experts, which will be happening in a few months. Watch to stay updated and gain insights on leadership strategies and client acquisition. Key subjects with this update is: Google's Gemini AI, Meta Br…
…
continue reading
An overview of Google Ads conversions and how to set them up. I explain the different types of conversions, such as websites, phone calls, and imports, and discuss conversion attribution methods. I also cover the four options in Google Tag Manager for conversion tracking: conversion linker tag, Facebook tag, GA4 event tag, and Google Ads conversion…
…
continue reading
In this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client's goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers conversions, portfolio campaigns, max conversion value, and cost per acquisition. S…
…
continue reading
In this podcast, I explain the importance of match case keywords and negative keywords in search engine marketing. I discuss how AI works in the space, the differences between phrase match, exact match, and broad match, and provide examples to illustrate their usage. I also share tips on using the search terms report to optimize your campaigns and …
…
continue reading
Yousaf discusses advanced strategies to boost the performance of your Google Ads campaigns. Covering topics such as single keyword ad groups, quality score, dynamic keyword insertion, display URL paths, and more. Shared tips on using site links, structured snippets, callouts, and price extensions effectively. Stream this podcast to learn how to opt…
…
continue reading
In this podcast episode, Yousaf, CEO and Founder of YRV Dynamics, explains the concept of Quality Score in Google Ads and how it affects campaign performance. Yousaf breaks down the three components of Quality Score and discusses the importance of ad relevance, expected click-through rate (CTR), and landing page experience. It also touches on the i…
…
continue reading
Discover how location targeting in Google ads works: Our YouTube video on Discovering the Secret to Geo Targeting with Google Ads. Stream this podcast to understand better: "Nearby" option Use of exclusions within Google and geo-location targeting. This also includes excluding in Search. Presence and Presence or Interest Radius and "Pinning" Unders…
…
continue reading
