بهترین پادکست های Bbva Podcast (2024)

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443. The Birth of Consumer Choice w/ Jason Voiovich 51:44

4d ago51:44

51:44

In this episode of The Brainy Business podcast, Melina Palmer welcomes Jason Voiovich, author of Booze, Babe, and the Little Black Dress, for a fascinating discussion about the consumer revolution of the 1920s. Jason, with over 25 years of experience in launching innovative products, shares his insights into how the Roaring Twenties shaped modern c…

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442. The Power of NUDGES and Choice Architecture (Refreshed Episode) 36:43

7d ago36:43

36:43

In this episode of The Brainy Business podcast, Melina Palmer revisits the foundational concepts of choice architecture and nudges, crucial elements in the field of behavioral economics. Originally aired as episode 35, this episode sets the stage for understanding how subtle changes in the way choices are presented can significantly influence decis…

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441. Cracking Consumer Codes: Hunter Thurman of Alpha-Diver on Pricing Psychology 52:26

12d ago52:26

52:26

In this episode of The Brainy Business podcast, Melina Palmer welcomes Hunter Thurman, president of Alpha-Diver, for an engaging discussion on the intersection of neuroscience, market research, and consumer behavior. Hunter shares his journey from traditional market research to founding Alpha-Diver, a firm that leverages behavioral science to uncov…

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440. AI Meets Behavioral Economics: Predicting Consumer Behavior w/ Sam Albert of Behaviorally (Refreshed Episode) 38:02

14d ago38:02

38:02

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating intersection of artificial intelligence and behavioral economics with Sam Albert, Chief Digital Officer at Behaviorally. Sam shares his extensive experience in the research industry and discusses the innovative work his team is doing with Flash.AI to create pre…

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439. Behavioral Science at Scale: William Mailer on Banking Innovations 46:38

19d ago46:38

46:38

In episode 439 of The Brainy Business podcast, Melina Palmer welcomes William Mailer, Chief Behavioral Scientist at Commonwealth Bank of Australia, to discuss the intersection of behavioral science and financial well-being. William, who leads the bank's Behavioral Science Center of Excellence, shares insights on how his multidisciplinary team of ec…

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438. Apple Card: Behavioral Economics in Action (Refreshed Episode) 45:01

21d ago45:01

45:01

In this episode of The Brainy Business podcast, Melina Palmer revisits the impactful announcement of the Apple Card and its behavioral economics implications. Originally aired in April 2019, this episode explores the strategic genius behind Apple's reveal of its new financial product. Melina discusses the anticipation and expectations built by Appl…

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437. The Science of Immersion: Transforming Business with Dr. Paul Zak 53:02

26d ago53:02

53:02

In episode 437 of The Brainy Business podcast, Melina Palmer welcomes Dr. Paul Zak, a distinguished University professor at Claremont Graduate University and a top 0.3% most cited scientist. Known for his pioneering research in behavioral neuroscience, Paul has authored several influential books, including Trust Factor and The Moral Molecule. His l…

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436. The Brainy Biases: Why Novelty and Stories Captivate Us (Refreshed Episode) 28:00

28d ago28:00

28:00

In episode 436 of The Brainy Business podcast, Melina Palmer dives into the fascinating biases our brains have toward novelty and stories. This episode, originally aired in 2019, is part of an eight-part series on biases and offers a rapid-fire overview of how our brains respond to new and intriguing stimuli. Melina explains concepts like the bizar…

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435. Scaling Behavioral Economics at BBVA with Quique Belenguer 49:10

1M ago49:10

49:10

In this episode of The Brainy Business podcast, Melina Palmer welcomes Quique Belenguer, the global lead of behavioral economics at BBVA. This insightful discussion centers on the internal structuring of behavioral economics teams within organizations, offering valuable lessons and strategies for those looking to incorporate behavioral science into…

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434. Designing for Behavior Change: Insights from Dr. Steve Wendel (Refreshed Episode) 45:03

1M ago45:03

45:03

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Steve Wendel to explore the intricacies of designing for behavior change. Steve, an esteemed applied behavioral scientist and co-founder of sistemaFutura, shares his extensive experience in using behavioral science to drive positive social impact. He has held significa…

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433. The Art of Strategic Relationships: A Conversation with Andy Lopata 51:05

1M ago51:05

51:05

In this episode of The Brainy Business podcast, Melina Palmer welcomes Andy Lopata, a renowned specialist in professional relationships and networking. With nearly 25 years of experience, Andy has been recognized as one of Europe's leading business networking strategists by the Financial Times. He is an international speaker, podcast host, and auth…

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432. Mastering Ethical Influence with Brian Ahearn (Refreshed Episode) 48:25

1M ago48:25

48:25

In this episode of The Brainy Business podcast, Melina Palmer dives into the realm of ethical influence with Brian Ahearn. Brian, a distinguished expert in the field, is one of only a dozen individuals worldwide to hold the Cialdini Method Certified Trainer designation and one of a handful to have earned the Cialdini Pre-Suasion Trainer designation…

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431. Is Your Work Worth It? Exploring Purpose with Christopher Wong Michelson 48:34

2M ago48:34

48:34

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Christopher Wong Michelson, co-author of Is Your Work Worth It?. Christopher, a philosopher with 25 years of experience advising business leaders, explores the profound questions surrounding the meaning and value of work. With a PhD in philosophical ethics and aesthetics, C…

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430. Unlocking the Secrets of Behavioral Change with Dr. Katy Milkman (Refreshed Episode) 48:24

2M ago48:24

48:24

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Katy Milkman to discuss the intricacies of creating lasting behavior change. Katy, a professor at the Wharton School and co-director of the Behavior Change for Good Initiative, shares insights from her book How to Change. Melina and Katy discuss fresh starts, temptation…

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429. Mastering the Art of Learning: Insights from Scott Young 47:30

2M ago47:30

47:30

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Scott H. Young, the Wall Street Journal bestselling author of Ultralearning and Get Better at Anything. Scott shares his extensive insights into learning, cognitive science, and the psychology behind mastering new skills. Known for his MIT Challenge and year-long language l…

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428. Habits Unveiled: The Science of Good and Bad Habits with Dr. Wendy Wood (Refreshed Episode) 46:24

2M ago46:24

46:24

In this episode of The Brainy Business podcast, host Melina Palmer revisits her insightful conversation with Dr. Wendy Wood, author of Good Habits, Bad Habits. This episode dives deep into the psychology behind habits, exploring how they are formed, maintained, and changed. Wendy, a leading expert in behavioral science, shares practical tips and re…

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427. The Mentorship Mindset: Nobel Insights with Dr. Bob Lefkowitz 50:51

2M ago50:51

50:51

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Nobel Prize winner Dr. Bob Lefkowitz for an insightful discussion on mentorship, focus, and the power of saying no. Dr. Lefkowitz, a distinguished professor at Duke University Medical Center, shares his journey from a passionate physician to a Nobel laureate in Chemistry, h…

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426. Defaults Uncovered: The Hidden Influences on Our Choices (Refreshed Episode) 38:48

2M ago38:48

38:48

In this episode of The Brainy Business podcast, Melina Palmer explores the concept of defaults, how they impact our decisions, and the critical role they play in business and everyday life. Melina discusses the omnipresence of defaults and how they influence our choices, often without us even realizing it. She explains the concept of status quo bia…

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425. Decisions Over Decimals: Insights from Christopher Frank 41:14

2M ago41:14

41:14

In this episode of The Brainy Business podcast, Melina Palmer and Christopher Frank, Chief Client Officer at PSB Insights, dive into the art of decision-making in a data-driven world. Christopher, who has a rich background with industry giants like American Express and Microsoft, shares his expertise in leveraging consumer insights to gain a compet…

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424. Mastering Project Scoping with Questions: Insights from Mars w/ Beatrix Daros (Refreshed Episode) 48:52

2M ago48:52

48:52

In this episode of The Brainy Business podcast, Melina Palmer explores the power of questions in project scoping with Beatrix Daros. Originally aired in 2022, this episode revisits their collaborative work from 2019, focusing on leveraging behavioral economics to enhance project outcomes. Beatrix emphasizes the importance of balancing technology wi…

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423. Unveiling the Biases Behind Misinformation w/ Alex Edmans 45:58

2M ago45:58

45:58

In this episode of The Brainy Business podcast, Melina Palmer welcomes Alex Edmans, author of May Contain Lies, to discuss the fascinating intersection of finance, behavioral economics, and misinformation. Alex, a professor of finance at London Business School with a Ph.D. from MIT, delves into the impact of emotions on the stock market, using intr…

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422. The Lazy Brain: Unveiling Biases That Shape Our Decisions (Refreshed Episode) 26:34

3M ago26:34

26:34

In this episode of The Brainy Business podcast, Melina Palmer explores the fascinating world of lazy brain biases. This episode is part of an eight-part series exploring various biases, focusing on how our brains prefer to take the path of least resistance. This rapid-fire episode provides a brief overview of each bias, helping you understand their…

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421. Behavioral Science and Democracy w/ Beatriz Vallejo 36:27

3M ago36:27

36:27

In this episode of The Brainy Business podcast, Melina Palmer is joined by Beatriz Vallejo, CEO of Ethos BT, to discuss the impactful work of reducing misinformation and polarization in Colombia using behavioral science. Beatriz, a behavioral scientist and economist, shares her journey from studying economics in Colombia to completing a master's in…

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420. Boosting Local Economies with Behavioral Science (Refreshed Episode) 48:17

3M ago48:17

48:17

توسط The Brainy Business

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419. The Mentorship Mindset: Insights from Dr. Ruth Gotian 48:57

3M ago48:57

48:57

In episode 419 of The Brainy Business podcast, Dr. Ruth Gotian, co-author of the Financial Times Guide to Mentoring, shares her extensive expertise on mentorship and leadership development with host Melina Palmer. Ruth, who serves as the Chief Learning Officer and Associate Professor of Education in Anesthesiology at Weill Cornell Medicine, is a gl…

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418. The Hidden Forces Shaping Your Decisions: Personal Biases Explained (Refreshed Episode) 37:39

3M ago37:39

37:39

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of personal biases, exploring how our brains are wired to perceive ourselves and the world around us. This episode, originally aired in April 2019, provides a rapid-fire overview of various biases that impact our personal and professional lives. Melina di…

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417. The Art of Respectful Disagreement w/ Justin Jones-Fosu 27:08

3M ago27:08

27:08

In episode 417 of The Brainy Business podcast, Melina Palmer interviews Justin Jones-Fosu, author of I Respectfully Disagree. Justin, the CEO of Work Meaningful, is a dynamic speaker and thought leader on topics of meaningful work and inclusion, delivering over 50 keynote addresses annually. His latest book delves into navigating difficult conversa…

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416. Mastering Motivation: Behavioral Economics Insights (Refreshed Episode) 43:09

3M ago43:09

43:09

In this episode of The Brainy Business podcast, Melina Palmer dives into the intricacies of motivation, exploring how our brains can both get and stay motivated. This episode is designed to help you understand the psychological underpinnings of motivation, including the impact of behavioral economics concepts like loss aversion, habits, and framing…

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415. Behavioral Finance and Wealth Confidence w/ Anthony Damtsis of TD Wealth 47:09

3M ago47:09

47:09

In episode 415 of The Brainy Business podcast, host Melina Palmer welcomes Anthony Damtsis, Deputy Head of Behavioral Finance at TD Wealth. Anthony shares his fascinating journey from leading the behavioral science practice at Discover Card in Chicago to his current role at TD Wealth, where he develops tools to help advisors integrate behavioral fi…

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414. Structuring Complex Choices: The "S" in NUDGES Explained (Refreshed Episode) 34:01

3M ago34:01

34:01

In episode 414 of The Brainy Business podcast, host Melina Palmer delves into the intricacies of structuring complex choices, the "S" in NUDGES. This episode revisits the crucial topic of choice architecture, emphasizing how businesses can simplify decision-making processes for their customers. By understanding and effectively managing complex choi…

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413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski 50:53

4M ago50:53

50:53

In episode 413 of The Brainy Business podcast, host Melina Palmer welcomes Dr. Melaina Vinski, the Behavioral Science Lead at IBM, for a deep dive into the practical applications of behavioral science in business and technology. Melaina, with her extensive background in cognitive neuroscience and human behavior, shares her journey from academia to …

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412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode) 43:54

4M ago43:54

43:54

In this enlightening episode of The Brainy Business podcast, host Melina Palmer revisits a compelling conversation with Matthew Confer on the three essential steps to better decision-making. As the VP of Strategy at Abilitie, Matthew brings a wealth of knowledge on leadership development and decision-making frameworks. This episode is a must-listen…

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411. Behavioral Science in Action: From TEDx Talks to Real-World Change with Jordan Bridger 51:05

4M ago51:05

51:05

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Jordan Bridger, a behavioral scientist, social psychologist, comedian, and speaker who has graced four TEDx stages. Jordan dives into the fascinating world of linguistic neuroscience, exploring how our word choices and the symbols we use shape our experiences and behaviors.…

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410. Nudgeable Moments: Tackling Insurance Fraud with Dr. Benny Cheung (Refreshed Episode) 42:42

4M ago42:42

42:42

In this episode of The Brainy Business podcast, host Melina Palmer revisits her engaging conversation with Dr. Benny Cheung of Dectech. Originally aired in February 2021, this episode dives into the fascinating world of applied behavioral science, focusing on a compelling case study about opportunistic insurance fraud. Benny shares insights from hi…

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409. Driving Microsoft Love Through Research and Strategy w/ Haley Swafford 43:57

4M ago43:57

43:57

In episode 409 of The Brainy Business podcast, Haley Swafford, Market Research Manager at Microsoft, shares her insights into emotional brand relationships and the effort to drive love for the Microsoft brand. Haley’s extensive background in market research, coupled with her passion for uncovering emotionally centered insights, shines through as sh…

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408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode) 34:41

4M ago34:41

34:41

In this episode of The Brainy Business podcast, Melina Palmer delves into the intricacies of the peak-end rule and its significant influence on customer experiences. Drawing from her expertise in behavioral economics, Melina elucidates how our brains prioritize intense moments and the final impression when evaluating experiences. She provides pract…

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407. Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein 45:31

4M ago45:31

45:31

In Episode 407 of The Brainy Business podcast, Mindy Weinstein, the author of The Power of Scarcity and CEO of Market MindShift, joins host Melina Palmer to discuss the psychological impact of scarcity on consumer behavior. Mindy's expertise in scarcity tactics stems from her Ph.D. program and extensive market insights. Throughout the episode, Mind…

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406. Why We Buy w/ Patrick Fagan (Refreshed Episode) 42:38

4M ago42:38

42:38

In episode 406 of The Brainy Business podcast, behavioral scientist Patrick Fagan shares insights on the psychology of effective messaging in marketing, drawing from his extensive research and book "Hooked." Fagan's expertise lies in understanding and influencing consumer behavior, utilizing behavioral science to uncover the impact of environmental…

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405. How to Outthink and Outperform in Marketing w/ Roger Hurni 46:15

5M ago46:15

46:15

In episode 405 of The Brainy Business podcast, Melina Palmer interviews Roger Hurni, an author and behavior strategist known for his work with iconic brands such as DoubleTree Hotels, Nike, PF Chang's, and PetSmart. Throughout the conversation, Roger shares pivotal moments that shaped his understanding of human behavior, emphasizing the importance …

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404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode) 42:40

5M ago42:40

42:40

404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode) Today’s Episode: In episode 404 of The Brainy Business, Jennifer Clinehens, with her diverse background in entrepreneurship and experience design for global brands, shares valuable insights into the intersection of behavioral science and business. Through her…

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403. The Power of Games w/ Kelly Clancy 43:57

5M ago43:57

43:57

In episode 403 of The Brainy Business podcast, neuroscientist and physicist Kelly Clancy, through her extensive experience at MIT, Berkeley University College London, and DeepMind, provides a profound exploration of the psychology of games and their influence on behavior and decision-making. Kelly's expertise in neuroscience and game design is evid…

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402. Why Quitters Often Win w/ Annie Duke (Refreshed Episode) 1:02:45

5M ago1:02:45

1:02:45

In episode 402 of The Brainy Business podcast, Annie Duke, a former professional poker player and author of the book Quit, joins host Melina Palmer to discuss the psychology of quitting and decision-making under uncertainty. Annie's transition from an academic to a professional poker player and her subsequent work in decision science provide a uniq…

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S01E18 - Metadata and Context: Enhancing AI Applications 35:56

5M ago35:56

35:56

In this conversation, Andrea Gioia discusses the importance of managing data as a product and the challenges associated with traditional data management approaches. He explains the concept of data products and how they can be modularized to create scalable and sustainable solutions. Andrea also highlights the need for a convergent platform that int…

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401. The Art of Deception: Recognizing and Overcoming Cognitive Blindspots w/ Dan Simons and Christopher Chabris 47:31

5M ago47:31

47:31

On this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Dan Simons and Dr. Christopher Chabris, the renowned authors behind the bestseller The Invisible Gorilla. They dive deep into their groundbreaking research on inattentional blindness and how everyday cognitive habits can render us vulnerable to deception. Through engagi…

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400. Unveiling Survivorship Bias: How It Shapes Business Decisions (Refreshed Episode) 28:13

5M ago28:13

28:13

Welcome to the 400th episode of The Brainy Business podcast! In this milestone episode, Melina Palmer delves into the intriguing concept of survivorship bias, a critical thinking error that can significantly impact decision-making in business and personal life. Through engaging storytelling, Melina takes us back to World War II to uncover the origi…

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399. Engaging Minds: How Clear Communication Can Drive Better Choices with Max Mawby 42:29

5M ago42:29

42:29

In this insightful episode of The Brainy Business podcast, host Melina Palmer welcomes Max Mawby, a seasoned expert in applied behavioral science at Thinks Insight & Strategy. Max shares his unique journey from working in the UK government to founding the financial behavior team at the Behavioral Insights Team, exploring the significant impact of b…

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398. Exploring Behavioral Insights with Michael Hallsworth: Lessons from Traffic to Health (Refreshed Episode) 38:17

5M ago38:17

38:17

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Dr. Michael Hallsworth, a co-author of Behavioral Insights and a key figure in applying behavioral science to public policy. Dr. Hallsworth shares fascinating anecdotes from his extensive work, highlighting projects such as reducing antibiotic prescriptions in the UK and in…

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S01E17 - Semantic World 28:11

5M ago28:11

28:11

In the next episode of "Tapas and Pretzels," we welcome Eliud Polanco, president of Fluree with over 20 years of experience in data analytics and technology, he brings a wealth of knowledge to the discussion. We'll explore the complexities of data management in large organizations, the innovative solutions Fluree offers for data integration, and th…

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397. Exploring Behavioral Economics with Jeff Kreisler of JP Morgan Chase 43:10

5M ago43:10

43:10

In this episode of The Brainy Business podcast, host Melina Palmer welcomes Jeff Kreisler, Head of Behavioral Science at JPMorgan Chase and celebrated author. Dive into Jeff's fascinating journey from lawyer and stand-up comedian to a leading expert in behavioral science, discovering along the way how humor intertwines with our decision-making proc…

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396. Reflecting on the Past: The Reality of Hindsight Bias (Refreshed Episode) 23:09

6M ago23:09

23:09

In Episode 396 of The Brainy Business podcast, host Melina Palmer explores the intriguing world of memory reliability and the common misconceptions that alter our perception of past events. Melina delves into how our brains often mislead us into thinking we understood or predicted outcomes that were, in fact, unforeseeable. With insights into cogni…

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