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At VML, it is our unique ability to integrate our BX, CX and Commerce practices - creating connected brands to drive growth - ultimately combining real customer benefits with a deep brand bond, consistently pushing to exceed customer expectations and deliver unique and generous experiences. On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value ...
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In this episode of Human Centered, host Nick Brunker and Ben Geheb, VML's global chief experience strategy officer, discuss the evolving landscape of customer experience. They explore why CX index scores are at their lowest point, the challenges of measuring CX ROI, and the shift away from CX being owned by a single department. The conversation del…
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In this episode of Human Centered, host Nick Brunker chats with VML's global chief commerce officer, Beth Ann Kaminkow. They explore the ever-evolving world of commerce, emphasizing the importance of maintaining a human-centered approach amidst technological advancements. Plus, they discuss the emergence of 'Quantum Commerce', the influence of Gen …
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In this episode of Human Centered, host Nick Brunker and co-host, Karen Boswell -- VML's Chief Experience Officer in EMEA -- are joined by Ed Beard, Marci Le Gaufey, and Andy Wardlaw. They dive deep into the concept of human investment and organizational psychology, discussing how to build teams and organizations with a human-centered approach. The…
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On this episode of Human Centered, Nick Brunker and Karen Boswell, VML's Chief Experience Officer in EMEA, discuss the future of CX in 2024. They explore the potential impact of generative AI on businesses, evolving regulations around AI technology, and the importance of investing in talent. Karen introduces the concept of Return on Human Investmen…
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Episode 29: Beyond Keywords - Unlocking Employee Potential: A Human-Centered Approach to Learning and Growth On this episode of Human Centered, host Nick Brunker chats with Loren Blandon, Executive Director of Learning, Growth and Experiences at VMLY&R. They explore the impact of applying human-centered design (HCD) principles and design thinking t…
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Episode 28: Beyond Keywords: The Future of Search and AI in the Experience Era On this episode of Human Centered, host Nick Brunker and Chief Discoverability Officer for VMLY&R, Heather Physioc explore the world of search and how AI is changing the game. With 8.5 billion searches processed by Google every day, it's no wonder that marketers and CX p…
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Episode 27: Navigating Customer Experience Insights from the 2023 Forrester CX Summit On this episode of Human Centered, host Nick Brunker welcomes in VMLY&R Chief Strategy Officer, Ben Geheb and Executive Director of Technology, Martin Coady and discuss key themes from this year's Forrester CX Summit in Nashville. They delve into how the landscape…
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Episode 26: Innovating at the Intersection of CX & Commerce in Retail On this episode of Human Centered, host Nick Brunker is joined by Charlie Wade, VMLY&R Commerce Global Executive Director of Growth & Innovation -- who delve into the dynamic relationship between customer experience and commerce in the world of retail. As the landscape continues …
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Episode 25: Why Experience Brands Are Rethinking Loyalty On this episode of Human Centered, host Nick Brunker is joined by VMLY&R Managing Director, Adam Troyak to chat about why (and how) brands are rethinking their loyalty programs -- and how it's merging with CX in a meaningful, fundamental way. They discuss how the perception of value is evolvi…
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Episode 24: Humanized Commerce – Driving Brand Purpose in a Digital World On this episode of Human Centered, host Nick Brunker visits with Jay Picconatto, Head of Global Commerce at General Mills about the importance of humanizing -- and bringing purpose to -- some of the most recognizable brands in the world. They discuss how technology advancemen…
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Episode 23: Breaking down CES 2023 - How AI is impacting the future of CX On this episode of Human Centered, host Nick Brunker visits with VMLY&R's Chief Innovation Officer, Brian Yamada -- who recently returned from CES 2023 in Las Vegas. The two discuss the big themes and takeaways from this year's conference and how advancements in AI are unlock…
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Episode 22: Predicting What's Ahead for CX in 2023 On this episode of Human Centered, host Nick Brunker visits with VMLY&R's Chief Experience Officer in EMEA, Karen Boswell. In the annual "predictions special" - Karen shares what she believes will be the trends to have our eyes on in the upcoming year. They discuss how the human element will be mor…
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Episode 21: Driving great CX through iteration On this episode of Human Centered, host Nick Brunker visits with VMLY&R's Chief Experience Design Officer, Kaleeta McDade. The duo talks about why (and how) CX leaders need to adopt an iterative approach when developing solutions. They also discuss how to successfully drive trust with clients and stake…
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Episode 20: Why the Experience Has Become the Brand On this episode of Human Centered, host Nick Brunker visits with VMLY&R's Chief Experience Design Officer, Eric Looney to discuss how CX leaders should think about imagining better futures for the customers they serve. They delve into why experience has become greater than the product itself - and…
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Episode 19: How to rebound from post-pandemic CX declines On this episode of Human Centered, host Nick Brunker chats with VMLY&R Chief Strategy Officer, Ben Geheb, and Executive Director Technology, Martin Coady about the main takeaways from this year's Forrester CX North America Summit in Nashville, Tennessee. This year's Forrester CX Index showed…
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Episode 18: Driving B2B Transformation Through Smart CX On this episode of Human Centered, host Nick Brunker chats with VMLY&R's Executive Director of B2B, Justin Smith about the importance of CX when driving B2B transformation. Fresh off a visit to Forrester's B2B North America Summit in Austin, Texas, Justin shares some of the key trends he saw -…
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Episode 17: Human Centered - On Location at SXSW 2022 - Recap On this special episode of Human Centered, host Nick Brunker visits with VMLY&R Chief Experience Officer in EMEA, Karen Boswell - who was on location at SXSW 2022 in Austin, Texas. Karen and Nick look back on the all the weekend activity and review some of the overarching takeaways. Amon…
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Episode 16: Human Centered - On Location at SXSW 2022 - Day 4 On this special episode of Human Centered, host Nick Brunker visits with VMLY&R Chief Experience Officer in EMEA, Karen Boswell and Andy Wardlaw, Global Managing Director of The Talent Business - who are on location at SXSW 2022 in Austin, Texas. They round out their long weekend of cove…
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Episode 15: Human Centered - On Location at SXSW 2022 - Day 3 On this special episode of Human Centered, host Nick Brunker visits with VMLY&R Chief Experience Officer in EMEA, Karen Boswell and Sol Rogers, the Global Director of Innovation at MAGNOPUS, a BAFTA immersive advisor, and the Chair of Immerse U.K. - who are on location at SXSW 2022 in Au…
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Episode 14: Human Centered - On Location at SXSW 2022 - Day 2 On this special episode of Human Centered, host Nick Brunker visits with VMLY&R Chief Experience Officer in EMEA, Karen Boswell and Will O'Donnell, the Digital Twin Lead for The Mill - who are on location at SXSW 2022 in Austin, Texas. They give a recap of Day 2 and chat about some key t…
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Episode 13: Human Centered - On Location at SXSW 2022 - Day 1 On this special episode of Human Centered, host Nick Brunker visits with VMLY&R Chief Experience Officer in EMEA, Karen Boswell and Amanda Farmer, Chief Client Officer at The Pharm - who are on location at SXSW 2022 in Austin, Texas. They discuss the key takeaways from a busy first day o…
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Episode 12: CES 2022 - How (and why) the world's largest technology expo is getting more human On this episode of Human Centered, host Nick Brunker visits with VMLY&R Commerce Chief Strategy Officer, Curt Munk, about some exciting trends coming out of CES 2022. From flying cars to smart everything - each year, CES seemingly gets more incredible tha…
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Episode 11: The Importance (and Challenge) of Delivering Ethical CX On this episode of Human Centered, host Nick Brunker chats with VMLY&R's Global Lead, Human Centered Design & Executive Director of CX Transformation, Jason Gaikowski, about the importance (and the challenge) of delivering ethical CX. They discuss why it's a challenge worth tacklin…
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Episode 10: Driving CX through EX - How Company Culture Can Deliver True Business Value On this episode of Human Centered, host Nick Brunker visits with VMLY&R's own John Mulvihill, Shanice Gipson and Lauren Ziegler about how the focus on employee experience and culture can drive positive customer experience outcomes -- and ultimately drive busines…
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Episode 9: Designing the Future of Work On this episode of Human Centered, host Nick Brunker visits with VMLY&R Commerce Chief Innovation Officer Roy Armale about how leaders can plan to design & build the future of work - and a structure to follow that can keep employees safe, engaged and delivering winning experiences for their brands and the cus…
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Episode 8: Crafting a Strong Business Case for CX Transformation On this episode of Human Centered, host Nick Brunker chats with VMLY&R Managing Director, Advisory Colin McDowell about how leaders can build a compelling ROI case to lead CX transformation for their business, brands, and clients and the building blocks needed to tell the right story.…
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Episode 7: Guiding Principles to Build Great CX for Kids On this episode of Human Centered, host Nick Brunker is joined by fellow Director of Experience Strategy, Eric Ackley, to explore the guiding principles of building and delivering value-centered experiences for kids - which is a unique challenge as CX practitioners must balance privacy, regul…
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Episode 6: Building Winning Experiences Through Bio-Centric Design On this episode of Human Centered, host Nick Brunker is joined by VMLY&R's Managing Director of Insights & Strategy Jennifer Bonhomme, who works across some of our blue chip technology clients. Together, they explore the potential for a paradigm shift in design thinking, expanding o…
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Episode 5: Building a Framework for Inclusive Design & Experiences On this episode of Human Centered, host Nick Brunker is joined by VMLY&R's Chief Integration Officer Myron King to dive deeper into how leaders can architect a framework for inclusive transformation and what are the building blocked needed to do it right. Plus, they chat about how l…
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Episode 4: Transformative CX Through Diversity & Inclusion On this episode of Human Centered, host Nick Brunker is joined by VMLY&R Executive Director, Experience Design Walter Geer, Associate Director, Experience Strategy Sarah Hodge, and Chief Integration Officer Myron King to discuss the importance of diversity and inclusion when chasing after t…
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Episode 3: Mapping For the Future With Empathy On this episode of Human Centered, host Nick Brunker visits with WPP Client Leader for Boots Lead & European CXO for VMLY&R, Karen Boswell, about journey mapping for the future and the importance of practicing true human empathy. Plus, they talk about how CX leaders should approach the delicate balance…
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Episode 2: Unmasking Commerce in The Experience Era On this episode of Human Centered, host Nick Brunker visits with Executive Vice President of VMLY&R Commerce, Jacquelyn Baker about the evolution of retail, how COVID-19 is impacting a busy, but very different holiday shopping season. Plus, she offers tips on how marketers can adapt their approach…
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-------- Episode 1: The Evolution of CX & Importance of Human Centered Design On the inaugural episode of VMLY&R’s Human Centered Design podcast, host Nick Brunker visits with VMLY&R Global CEO Jon Cook and Global Chief Experience Officer Jeff Geheb. The group chats about the evolution of CX, navigating change during the COVID-19 pandemic, and the …
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We're back! And with one of Australia's best, no less. Ali Tilling, she's survived rabid dogs in Bolivia, studied Middle Ages Law at Oxford, and now runs VMLY+R's strategy department. In the pitch, we get nutty with nut butter!توسط Vince Usher, Max Learmont
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In this episode, Vince and Max chat with California Native, and entrepreneur extraordinaire David Bates about how to start a company at 23, what it's like to travel the world on Googles dime, smuggling "equipment" into Cuba, and how to do a "Dumb Phone" campaign.توسط Vince Usher, Max Learmont
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The incredible Bianka Krook and Matilda Treloar take over the show to interview one of Australia's most popular creatives Dee Madigan. A regular on Gruen, and fulltime creative/ political strategist, Dee breaks down how to make it in adland, and if a male contraceptive pill was available how to get it in the gobs of Aussie males nationwide. #yeahth…
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New co-host Tilly Treloar sits down with Vince, and industry legend Ian Perrin, CEO of SPEED to talk about the world of SEX ROBOTS! We also shoot the sh*t about the world of Media Planning, how to get good at strategy, what you can learn from stinky feet in South Africa, and who the hell Matt Baker is...…
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Vince & Max talk to Ryan Jordan, an award winning strategy director at Dentsu. In the episode we chat about: the road to becoming a strategist, early wins, shaping culture with ideas and how New Zealand keeps punching above its weight with epic creative work. In the pitch segment - Ryan attempts to market a new line of snacks… made from insects. Ho…
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Vince and Max locked down Mark Pollard of Mighty Jungle Fame to talk Hip Hop magazines, adopting us as his favourite sons, Aussie masculinity, winning Cannes Titaniums, and life’s work in strategy projects. In the pitch, Mark attempts to get young people drinking a Scottish legend. How will he do it? Listen to find out...…
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Vince and Max talk to strategy's favourite son, Julian Cole. An educator, a comms planner, a consultant, and a diplomat Julian schools us on how to ask for cash, sell in crazy creative ideas, and avoid existential disaster in your fourties. In the pitch segment we gave Julian the hardest task for the podcast so far, and that’s to get 40% of the wor…
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Vince drills Nick about his nickname 'cowpoo' cummins, selling agencies to colombian fraudsters, benevolent advertising, and much more . In the pitch segment, Nick Cummins devises a way to get Australians eating more kangaroo. Brief Author: Vince Usherتوسط Vince Usher, Max Learmont
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Vince & Max talk to Justin Graham, Chief Strategy Officer Of M&C Saatchi Australia about innovation, consulting, landing a job in New York, resilience and advertising that ain't just advertising. In the pitch segment, Justin tells us how we would go about transforming Australia's cities into car-free oasis'. Brief Author: Vince Usher…
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Vince & Max talk to Frances Clayton, CSO McCann Sydney about how she left the land of the long white cloud for the big sexy lights of manhattan, what to do when you encounter survive a terrible agency experience and how to convince your bosses to send you across China in search of insights and exploratory gold. In the pitch segment, Frances tries t…
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Vince & Max talk to Ben Peacock, founder of the Republic Of Everyone, about purpose-led advertising, life's 2nd chances and working overseas. Ben then gives us his strategy on how to make Street Art Legal. Brief Author: Vince Usherتوسط Vince Usher, Max Learmont
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Vince & Max talk to Leif Stromnes, Managing Director of Innovation and Strategy at DDB. We discuss emotion at scale, not giving up on your job after 1 year & growing the biggest brands in the world. In the pitch segment, Leif devises the strategy for the “Yes Campaign” in an entirely hypothetical weed referendum. Brief Authors: Vince Usher & Max Le…
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Vince & Max talk to Jason Lonsdale Head of Brand Strategy at Oglivy New York about finding insights in fly fishing, the joy of driving around tight corners and meditation on the subway. In our pitch segment, Jason (a self-proclaimed sneakerhead) attempts to do the impossible in making Heelys cool again. Brief Author: Vince Usher…
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Vince & Max talk to John Halpin the Head of Strategy Apparent about stealing Banksy artwork, building deck chairs and launching Coke Zero around the world. John then tells us how he would make Australians caremore about the National Basket League (NBL). Brief Author: Vince Usherتوسط Vince Usher, Max Learmont
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Vince & Max talk to Adam Ferrier the Founder of Thinkerbell about philosophy, strategy and why he legally changed his name to Max. Adam said he would need us to pay him a million dollars to participate in the pitch segment.توسط Vince Usher, Max Learmont
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Vince & Max talk to Dan Gregory & Kieran Flanagan, Founders of The Impossible Institute a strategic think-tank that helps leaders, teams and organisations be people smart and make change positive. In the pitch segment, Dan & Kieran tell us how they would revive the beloved ice cream truck company, Mr Whippy. Brief Author: Vince Usher…
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