بهترین پادکست های Ttmp (2024)

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127 | Five-steps for leveraging first-party data 47:35

11d ago47:35

47:35

Have a great point of view to add? Send us a text with your thoughts! Turning data into gold... In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your secret weapon for achieving ambitious company growt…

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126 | Bridging sales, psychology and martech efficacy 23:56

25d ago23:56

23:56

Have a great point of view to add? Send us a text with your thoughts! Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in ma…

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125 | Scaling the partnership pyramid with ops, product, sales and marketing 45:12

1M ago45:12

45:12

Have a great point of view to add? Send us a text with your thoughts! Navigating the complex ecosystem of tech alliances. This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships. Listen to the episode below and take away insight…

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124 | Unearthing the gold mine of B2B data 28:39

2M ago28:39

28:39

Have a great point of view to add? Send us a text with your thoughts! Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data. Listen to the episode below and take away insights on themes including: The importance of first-party data in B2B mar…

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123 | The tech titans' partnership that saved rhinos 56:56

2M ago56:56

56:56

Have a great point of view to add? Send us a text with your thoughts! This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboration, that led to ground breaking conse…

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Chris Schieman - The Season 1 Recap 29:48

2M ago29:48

29:48

It's just me this week kids! I'm taking a look back, on the first season of There's Too Many Podcasts! What went right? What went wrong? If you're new to this podcast, this is a great starting point for season one, with a shout out to all the wonderful guests who I was lucky enough to chat with all season long. Thanks to everyone who gave this podc…

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Dr. Carla Marie Manly - Imperfect Love 58:43

3M ago58:43

58:43

On the season finale of There's Too Many Podcasts! I'm please to host Dr. Carla Marie Manly. Dr. Carla hosts Imperfect Love, a podcast that explores the messy and imperfect road of life. Today's topic is on mental health, with a disclaimer at the start to anyone who suffers from mental health. Dr. Carla and I discuss the specifics of attachment the…

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122 | Mastering stakeholder alignment in the channel 39:17

3M ago39:17

39:17

Have a great point of view to add? Send us a text with your thoughts! From resistance to alignment, unifying diverse stakeholders. Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overc…

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Marketing measurement: The framework for board buy-in 42:00

3M ago42:00

42:00

Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Jonathan …

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A spin-off success: Brand storytelling that boosts demand 37:42

3M ago37:42

37:42

Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this inspiring …

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Evidenza: The future of AI-driven market research 29:56

3M ago29:56

29:56

Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this e…

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CFO and CCO unite: Driving growth through collaboration 52:31

3M ago52:31

52:31

Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Join us f…

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Reinventing Xerox: Transformation, talent and tech 37:54

3M ago37:54

37:54

Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. Deena Piq…

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Thought leadership & AI power: Harnessing content in B2B 41:51

3M ago41:51

41:51

Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. On this e…

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Embracing change: AI's impact on business transformation 39:57

3M ago39:57

39:57

Have a great point of view to add? Send us a text with your thoughts! Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference. In this e…

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Celeste Renee - A Better Way to Say 40:46

3M ago40:46

40:46

The calm voice of Celeste Renee joins me this week for a very enlightening chat on communication. Her podcast, A Better Way to Say, meshes communication with enlightenment in a way that I find completely enchanting. As a broadcaster for over 20 years, I can say Celeste's teachings on how to communicate effectively taught this old dog some new trick…

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121 | Leading the charge: how vendors can equip partners for Gen AI 47:32

4M ago47:32

47:32

Have a great point of view to add? Send us a text with your thoughts! How generative AI is redefining partner strategies This week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most recently Head of Americas Partner Marketing at AWS, to delve into her vast expertise in channel marketing and explore how Generative AI can revolutionise…

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Lynn Layfield - Decision Diaries 48:34

4M ago48:34

48:34

This week the lovely and motherly Lynn Layfield joins me to talk about her podcast, Decision Diaries. Decision Diaries is a light-hearted look at the decisions we make, why we make them, the results/consequences. As Lynn's own website points out, it's real, raw, and slightly inappropriate. I feel like I kept that theme going in our chat!…

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Joe Mares - Harbinger of Fun 40:10

4M ago40:10

40:10

Joe Mares, a veteran of the gaming industry joins me this week to talk about his podcast, Harbinger of Fun. Joe's fascinating life is a great example of overcoming our anxieties, both internally and externally, to follow our true calling. In his podcast, he explores the fun of life, and what makes it so! I enjoyed exploring with him the idea of wha…

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120 | Customer-centric marketing: Being distinctive in B2B Tech 50:00

4M ago50:00

50:00

Have a great point of view to add? Send us a text with your thoughts! How can being meaningfully different establish a brand’s presence in a competitive industry? This week, host Jon Busby is joined by Bea Whelan, who brings a wealth of experience from her role at Sage. Alongside her, Debbie Clark joins the discussion to delve into the intricacies …

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Jason Sherman - Strap on Your Boots 52:38

4M ago52:38

52:38

Jason Sherman, of Strap on Your Boots, joins me this week for a chat about entrepreneurship. I would describe Jason as an accomplished techie. I felt a good connection with him because of our similar paths. As a small business owner myself, I can tell you that it is great fun, but hard (sometimes frustrating) work. In this episode Jason and I discu…

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119 | Navigating the Crossroads of Creativity and Customer Insight in ABM 25:06

5M ago25:06

25:06

Have a great point of view to add? Send us a text with your thoughts! Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group. They explore how creativity and customer insights intersect to shape effective ABM strategies, Nickie's career journey and how her backg…

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Chrisi Talyn Saje - Madison on the Air 42:13

5M ago42:13

42:13

Chrisi Talyn Saje, a.k.a. "Madison on the Air" joins me this week to talk about her very cool and unique idea. Madison on the Air is one of the funniest ideas I've come across. The character, Madison, is a modern day gal who's transported back in time into old time radio shows. I happen to love old time radio shows, and Chrisi's modern spin on thes…

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Katie Mack - International Human Rights Art Movement 57:53

5M ago57:53

57:53

The delightful and engaging Katie Mack joins me this week for a quick therapy session, followed by a discussion of the work of the International Human Rights Art Movement. IHRAM is a wonderful organization that is doing its part to amplify the work of artists living in areas where doing what they do, and being who they are, can mean imprisonment or…

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118 | Strategic partnering for optimal ROI 48:32

5M ago48:32

48:32

Have a great point of view to add? Send us a text with your thoughts! On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Head of Global Distribution and Marketing, as they discuss unlocking the value of strategic partnerships. The inclusion of partners throughout your progr…

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Mike Chisholm - The Letterman Podcast 1:17:06

5M ago1:17:06

1:17:06

Welcome to the first episode of There's Too Many Podcasts! A Podcast About Podcasts. For my first interview, I could think of no one better than my new friend Mike Chisholm. Mike hosts the wildly entertaining The Letterman Podcast, about our mutual idol, David Letterman. We chat about our love of all things "Dave" and a little about life in general…

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117 | Is it time to incentivise field marketers? 36:54

6M ago36:54

36:54

Have a great point of view to add? Send us a text with your thoughts! Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM. The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even more infrequently executed. So, Lisa, Ari - welcome to th…

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116 | Boost GTM success with partner-integrated product marketing 1:04:44

6M ago1:04:44

1:04:44

Have a great point of view to add? Send us a text with your thoughts! How to get partners to become ambassadors for your product. Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Shannon's impressive career and passion for pro…

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115 | Data-driven strategies to maximise your marketing budget 40:30

6M ago40:30

40:30

Have a great point of view to add? Send us a text with your thoughts! How can you leverage your data to make informed marketing decisions? Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony shares his experiences and strategies from his dire…

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114 | Building high growth partnerships 33:33

7M ago33:33

33:33

Have a great point of view to add? Send us a text with your thoughts! Unlock the Secrets to Successful B2B Partnerships and Growth In this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow. With a storied career spanning high-growth companies like S…

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113 | Building brand affinity with trust signals 52:26

7M ago52:26

52:26

Have a great point of view to add? Send us a text with your thoughts! If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined by fellow podcast host of Niche Pursuits, Jared Bauman. This conversation dives into how you can make the most of your online ecosystems, and how you …

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112 | Building trust with the C-Suite by speaking their language 55:36

8M ago55:36

55:36

Have a great point of view to add? Send us a text with your thoughts! Andy Barraclough, Head of Marketing for UK and Ireland at SAP, joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive Strategy Director. This episode is chock full of insight…

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111 | Leveraging data to boost your channel strategy 51:03

8M ago51:03

51:03

Have a great point of view to add? Send us a text with your thoughts! Drive change; own your data challenges. This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solutions. We discuss owning your channel data strategy, and how …

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110 | What Sales leadership really want from Marketers 45:50

9M ago45:50

45:50

Have a great point of view to add? Send us a text with your thoughts! This week, we're joined on the podcast by Chelsea Gaspard, Director of AMS Enterprise at Veritas and our Executive Client Director, Minaz Tejani. Today we dive into the marketing/sales dynamic. What exactly do sales want from marketing? Are marketers trying to give them too much?…

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109 | From CPG to B2B: Exploring the modern marketing landscape 41:43

9M ago41:43

41:43

Have a great point of view to add? Send us a text with your thoughts! Aspiring CMOs, listen up! This podcast episode will be the most valuable content you consume this week. Join host Jon Busby and guest Siew Ting Foo, Global Head of Brand and Insights at HP, for an episode jam-packed with insights. Hear about Siew Ting's journey from CPG to B2B an…

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108 | Nailing marketing effectiveness in 2024 49:40

10M ago49:40

49:40

Have a great point of view to add? Send us a text with your thoughts! This episode sees James Houselander, Director of EMEA Marketing for HPE Aruba Networking, on the mic for a journey into marketing effectiveness. The buzzword of this episode is opportunity. Whether you're working in a large or small organisation, how can you harness the opportuni…

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107 | Sustainability in media services 43:32

10M ago43:32

43:32

Have a great point of view to add? Send us a text with your thoughts! Are you applying a sustainable mindset to your media practices? If not, the time to start is most definitely now. Abigail Borsberry, Head of Audience at Encore, joins us on The Tech Marketing Podcast to discuss how to do just that. Sustainability in marketing isn't just about the…

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106 | Applying AI: Practical insights from a Tech Marketer 1:08:40

11M ago1:08:40

1:08:40

Have a great point of view to add? Send us a text with your thoughts! This week we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating projects. This episode, she walks us through how VMware transformed a legacy Salesforce system, incorporating machine learning AI and diverse data sour…

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105 | Fear and optimisim: Charting your course to Generative AI 1:02:01

11M ago1:02:01

1:02:01

Have a great point of view to add? Send us a text with your thoughts! This week on the podcast we have a round-up from Twogether and Foundry’s recent event, looking at how to develop an actionable framework for Generative AI initiatives. We're joined by Susi O'Neill, Head of Brand Content at Kaspersky and Matt Egan, Global Editorial Director, Found…

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104 | Award-winning channel marketing: Lenovo's partner-first strategy 29:30

12M ago29:30

29:30

Have a great point of view to add? Send us a text with your thoughts! This podcast delves into the case study for “Broaden Your Horizons”, silver winner of ‘Best Channel Marketing Initiative’ at the B2B Marketing Awards 2023. We're joined by the delightful Wilhelm Frank, Commercial Marketing Director EMEA, at Lenovo to talk through what really diff…

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103 | The ABM evolution: MarTech's past, present, and future 48:04

12M ago48:04

48:04

Have a great point of view to add? Send us a text with your thoughts! This week we're joined by none other than Jon Miller, co-founder of Marketo and CMO of Demandbase. This is such an interesting episode. Jon takes us through his journey of founding Marketo, as well as sharing many more insights around: - Balancing brand building and demand gen st…

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102 | Fostering a creative culture in Tech 51:31

1y ago51:31

51:31

Have a great point of view to add? Send us a text with your thoughts! This conversation sparks hope for creativity in B2B. Your favourite hosts, Jon and Harry, are joined by Mark Lulsens. Brand Consultant and former Global Creative Director at leading FinTech brands. With previous roles including Director, Producer, Deck-Hand and Bank Teller. Is th…

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101 | Challenging Marketing Metrics: Break free from short-term metrics 39:57

1y ago39:57

39:57

Have a great point of view to add? Send us a text with your thoughts! Marketing leaders all know it, yet we can’t help but rely on them. For years, short-term metrics have become a crutch for marketers when showcasing how effective our campaigns are. But we all know the truth, they’ve become more about vanity or volume than a show of what’s really …

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100 | Striking gold: Your guide to a successful awards season 36:53

1y ago36:53

36:53

Have a great point of view to add? Send us a text with your thoughts! Now this is an episode jam-packed with insights that even we can't believe we're sharing. Get the low down from Head of Marketing, Alex Webber, and Managing Director, Alex Norbury as they walk you through how to approach the awards process for resounding success. Tune in now, whe…

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99 | Drive revenue with a 'SMART' approach to sales and marketing alignment 43:56

1y ago43:56

43:56

Have a great point of view to add? Send us a text with your thoughts! This week we're joined by Leanne Chescoe, Marketing Director (EMEA), at Demand Base to discuss their SMART methodology when it comes to sales and marketing alignment: Sales and Marketing Accelerating Revenue together. There are also some fairly tenuous animal analogies thrown in …

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98 | Navigating AI: 3 compasses for success 18:51

1y ago18:51

18:51

Have a great point of view to add? Send us a text with your thoughts! Today is an extra special episode. We're publishing our AI compasses - a framework to help navigate the whirlwind that is AI. We introduce three simple yet key questions to ask yourself when considering your approach: Is it valuable? Is it actionable? What are the implications? T…

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97 | The impact of converging tech: Ethics, understanding and strategy 53:14

1y ago53:14

53:14

Have a great point of view to add? Send us a text with your thoughts! This week on the podcast, we're joined by Walter Pasquerelli, advisor and researcher for The Economist Impact. We discuss what future trends Walter is excited about, as well as what approach businesses should take to the convergence of tech. Tune in to hear more about: The conver…

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96 | Unlocking Growth in B2B: Navigating All-Weather Marketing & Creative Success 27:08

1+ y ago27:08

27:08

Have a great point of view to add? Send us a text with your thoughts! This is an episode like no other - recorded live after our recent event with the LinkedIn B2B Institute. Fuelled by research from LinkedIn, we cover highlights from the day of the two key focus areas: All-Weather Marketing and The Financial Case for Creativity. We're joined by so…

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95 | Sustainable marketing practices for business leaders 48:23

1+ y ago48:23

48:23

Have a great point of view to add? Send us a text with your thoughts! After the excitement of our mini-series with the ANA, we're now back to The Tech Marketing Podcast content you all know and love. Introducing Dr. Leeya Hendricks, a superwoman of both sustainability and SaaS. Dive into this episode with the CMO of Rimm, as she explains how we as …

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94 | How marketers can build stronger relationships with CFOs and CEOs 23:39

1+ y ago23:39

23:39

Have a great point of view to add? Send us a text with your thoughts! How can CMOs go beyond demand generation and help drive business strategy? What do they need to understand about, and share with, their CFOs? And how on earth can they quantify the returns on their brand investments? Listen to this episode to hear from marketing leaders at Oracle…

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