show episodes
 
Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez. The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one ...
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show series
 
Send us a text What happens when AI and technology team up with humans to create the ultimate tech stack? Leads convert to leases faster, ramping up revenue and cutting down on friction in the leasing process. In this episode, Paul Yount, Industry Principal at Yardi, dives into the power of speed to lease with co-hosts Anne Baum and Chris Johnson. …
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Send us a text Shelly Steitz, fractional multifamily CMO and marketing consultant, and Justin Jones, AI Evangelist, join co-host Anne Baum to recap one of the most epic real estate conferences of the year, Blueprint. In this jam-packed episode you will hear their greatest takeaways from the conference including the rise of role specialization, how …
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Send us a text Multifamily marketing legend, Janet Rosseth, founder of Cadence Marketing Solutions and Cadence Run Club, talks with co-host Anne Baum about her start in multifamily marketing, why she's driven to connect marketers together, and what she views as the next big things in multifamily marketing. You'll want to run, not walk, to hear this…
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Send us a text In this episode, Chris and Anne sit down with Debbie Balaker, Director of Marketing and Training at M. Shapiro Real Estate Group to talk all things marketing and how she's staying ahead of the curve by constantly testing and mastering new tactics and technologies for marketing multifamily communities including lease-ups and manufactu…
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Send us a text In this episode, Chris and Anne discuss one of our most important assets - the property website. As prospect behavior evolves, we question if the tried and true format of websites is still relevant, what are must-have features, and how much should our vendor partners assist in the evolution. Bonus: Is it time for us to start approach…
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Send us a text Eden Chai, co-founder of Flair, takes The Apartment Department co-hosts Chris and Anne through a fascinating journey of how searcher behavior, the introduction of new search experiences like TikTok and SGE (Search Generative Experience) in Google is rapidly changing how renters expect to discover information. We also talk about how i…
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Send us a text Jude Chiy, founder of Flamingo, an all-in-one resident retention platform and a proponent of challenging the norms, joins Chris and Anne to discuss his views on the power of branding for property management companies and how to conquer resident retention. Jude shares real-life data from Flamingo studies while highlighting the opportu…
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Send us a text Austin Clem, Senior Solutions Specialist from Rent, joins Chris and Anne to discuss how to use TikTok ads and geo-fencing to boost brand awareness, drive leads, or maintain occupancy. Austin gives his expert advice on success metrics to use and what platforms and strategies to use based on occupancy numbers, budget, and property type…
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Send us a text In this episode, Chris and Anne discuss how marketers can reshape the conversation around online reputation with operations teams to demonstrate the impact on NOI. Bonus: Chris talks about his favorite strategies for driving positive reviews!توسط Chris Johnson & Anne Baum
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Send us a text Join Anne and Chris as they discuss key themes from AIM (Apartment Innovation & Marketing) Conference and items we are going to implement into our marketing strategies including revisiting online forums like Reddit, using video to your advantage, how to prepare for SGE (search generative experience), and how to build a brand that imp…
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Send us a text Chris and Anne discuss how increasing average follow ups with prospects can skyrocket lead to lease conversions rates. Bonus: Chris shares how he's successfully motivated site teams to increase follow ups per prospect. Produced by Carlos Marquezتوسط Chris Johnson and Anne Baum
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Send us a text Join Chris and Anne as they delve into why reducing average days vacant is crucial for boosting revenue. They share their top strategies for minimizing vacancy periods by promoting stale units. Easy to implement takeaways for marketing and operations. Produced by Carlos Marquezتوسط Chris
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Send us a text In this episode, Chris and Anne discuss the role of Internet Listing Services (ILS) in our apartment marketing mix. This includes the value of ILS sources, what metrics we measure for success, and how to balance your marketing mix. Bonus: Chris talks about how he is using data to take calculated risks with his marketing strategy. Pro…
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Send us a text Your Hosts Anne Baum and Christoper Johnson introduce themselves and talk multifamily marketing. They focus as a marketer - back to basics. Why they started The Apartment Department. How they are wrapping up the year. What are they working on right now. What is something you did this year that you are really proud of. Produced by Car…
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Once again representatives from 50 states ignore their constituents, WHY? What are Obama and the Left trying to do to Law Enforcemnt in America? Bill Ayers anyone? Join Barbara Buffing as she talks about the issues tonight at 8 pm ET. Be sure and call in to let your voice be heard,توسط SpeakingXOut
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Tonight at 8 pm ET join Brenda Ward and Barbara Buffing as we discuss the AGENDA of the President . Communism, Cuba, China, Iran and Russia and how they tie in. Also cop killing thugs and the race hustlers that encourage them. Who is to blame? Plus Christmas tunes for your listening enjoyment.توسط SpeakingXOut
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There is always something going on in Washington, D.C. and "Top Fuel Bill" Bill Williamson, a Patriot that has been on the front line. Bill will let us know what is going on in DC and how you can help. Obama's unconstitutional executive orders are out of control! We will talk about the cronyism going on with the Government "We the people" are suppo…
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Justice served in Ferguson so why the riots and protests? A nuclear Iran on the horizen? More regulations coming to you with an increase in food prices brought to you by Obamacare. Join Brenda Ward and Barbara Buffington tonight at 8:00 pm ET. Be sure and call in and make yourself heard.توسط SpeakingXOut
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Join Brenda Ward and Barbara Buffing as we go through the day of elections. We are praying that 'we the people' get this country back on track. We must take the Senate back and keep the House. That is the only way the "grid lock" in Washington is going to stop.توسط SpeakingXOut
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Ebola, Terrorism, why are "lone wolf" attacks on the rise? Race riots coming to Ferguson? Elections, why is your vote important? Why are establishment republicans having trouble beating the democrats in NC, KY and KS? Tonight at 8:00pm ET Brenda and Barbara discuss these topics and more. Join the conversation by calling 1-347-237-5087…
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Tonight Brenda and Barbara talk about the death of health care workers from EBOLA and what it means for you. Plus will ISIS take Baghdad? Why is the ARMY withholding information on the BERGDHAL case? How will the upcoming elections affect women? The ACA and more at 8:00 ETتوسط SpeakingXOut
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Brenda Ward and Barbara Buffing the women in Patriots bring you the top stories of the week. Starting at 8:00pm ET you can join the conversation at 1-347-237-5087 or just listen in. A weekly news show brought to you by conservative women who believe in the constitution and the rule of law. Immigration Iran and the Nuclear Problem. Israel in the lan…
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Who are the enemy and just who exactly are we targeting? Is it Isis or some other Al-Qaeda affiliated group? Are we safer today? Brenda Ward and Barbara Buffing are live to discuss it. Join the conversation Tuesday at 8:00pm ET. Are you at risk of contacting Ebola? Does the United Nations Have Any Say in America? Who are you voting for in the upcom…
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One reason we do this show is to inform our listeners of facts that are going on in the world. We talk about issues the main street media won't. Tonight we are joined by Dr. Karen Siegemund Founder of Rage Against The Media. Karen will tell us about the upcoming Truthfest 2014 - The Truth Shall Light The Way. https://www.indiegogo.com/projects/trut…
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Special Operations Petty Officer 1st Class Carl Higbie, Navy SEAL and Author of "Battle on the Home Front: A Navy SEAL's Mission to Save the American Dream" will be joining us in the second hour of the show. After the book was published Carl experienced some backlash from the Military. Carl is on a quest for accountablity!! Join in the conversation…
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Barbara will be talking to Lewis and Eric about Sgt. Andrew Tahmooressi. Sgt. Tahmoorissi is the Marine that accidentally drove into Mexico with his guns. He has been in a Mexican prision for 3 months. Our Government is not helping to get him home. Join in the conversation (347) 237-5087توسط SpeakingXOut
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Join Brenda Ward and Barbara Buffing talking about the corruption of this administration. There is always something new that we call out the adminitration on i.e. IRS, Fast & Furious, Benghazi, the Care of our Veterans (lack thereof), the unconstitutionality of the administration. Call in and join the chat (347) 237-5087.…
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Join Brenda Ward and Barbara Buffing talking about the corruption of this administration. 5 Terrorist released for 1 deserter (sickening)! There is always something new that we call out the adminitration on i.e. IRS, Fast & Furious, Benghazi, the Care of our Veterans (lack thereof), the unconstitutionality of the administration. Call in and join th…
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Join Brenda Ward and Barbara Buffing will be talking to people that were on the ground at the Bundy Ranch in Nevada. The BLM is part of the land grabbing that has been going on in this Country. Join us as we find out just what was happening on the ground. Call in and join the chat (347) 237-5087.توسط SpeakingXOut
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Join Brenda Ward and Barbara Buffing with our special guest Deneen Borelli. Deneen, Director of Ourtreach at FreedomWorks, Author of "Blacklash" Fox News Contributor. You can find Deneen's blogs at empower.org. Call in and join the chat (347) 237-5087.توسط SpeakingXOut
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Join Brenda Ward and Barbara Buffing are honored to have Whitney Neal, Director of Grassroots at FreedomWorks as our special guest. Find out more information about Grassroots Activism tonight. "Government Fails. FreedomWorks." Call in and join the chat (347) 237-5087.توسط SpeakingXOut
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