show episodes
 
We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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Co-hosts Mallory Gilstrap and Kayla Corwin uncover what it's really like working behind the chair. They reveal their tips, tricks and hacks on beauty basics, business tactics, culture in the workplace, and even some crazy stories along the way that only stylists could tell. Join this red-head and blonde duo on their podcast journey with episodes being released every other week. You can find them on Instagram as @stay_lashy and @mallorygilstrap
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In this podast you can expect to learn gardening tips and hear stories from gardeners, florists and flower farmers at all levels from all around the world. I hope this show will leave you feeling inspired to get your hands in the dirt and try to grow a beautiful garden of your own.
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show series
 
We all know running ads during Black Friday may leave your business in the dust when corporations are funneling cash to their campaigns. So what can you do to set your business apart this holiday season? Stephanie Paradiso of Inspired Social is a certified master social media strategist who is giving us the insider scoop on how to make Q4 your bigg…
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Reducing risk is a huge lever scaling startups can use to their advantage. This was a big theme in my conversation with Match.com co-founder, and current CEO of BabyQuip, Fran Maier. BabyQuip is the world’s largest baby gear rental marketplace, empowering thousands of independent contractors around the country to build successful side hustles, whil…
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Today’s case study is a testament to how impactful nurturing your past client relationships can be! Copywriter Katie Peacock is the founder of Post Sale Profit Studio, where she helps 7 figure coaches seamlessly add 5-6 figures to their bottom line through strategic backend email automations that prioritize the often-overlooked post-sale phase. Lev…
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Our Q3 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating. For more in-depth, behind the business case study episodes (including episode 8 documenting our experimentation with pop-up offers…
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When you’re overworked in your business, the last thing you want to do is add an after-hours commitment. But a strategic evaluation process completed in the evenings over a 2 week window is exactly what allowed this week’s guest to cut her weekly working hours from 45 down to 15! Serial entrepreneur and founder of the Pursuit Company, Amanda Moffet…
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We hear it all the time: location, location, location. But what if this concept didn’t just apply to real estate and could actually impact the success of your business? Imagine having answers to where to move to support your next big uplevel, what city to host your conference in, or what geographic area your dream clients are most concentrated. Ast…
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We’ve had a few guests on the show who have sold their businesses, but this case study is the first time we’ve explored what it looks like to buy your business back post-exit. After building BestSelf Co. to $45 million in sales, Cathryn Lavery sold her company to private equity in 2022 for 7 figures. She remained involved in the company as a brand …
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Send us a text Listen to this episode to learn all kinds of tips and tricks from Ellen Frost, floral designer, master gardener and owner of Local Color Flowers in Baltimore, MD. Local Color Flowers has been around for 18 years. They source 100% of the flowers they use for weddings, events and single orders locally. They work with about 40 farms in …
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Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia? Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview. Today’s case study is a real-time example of how prioritizing problem education over product education can drive action …
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Today’s case study is a lesson in using customer feedback to evolve your brand. Despite uniquely positioning themselves as frameless prints for 15 years, Fracture recently made a surprising move. When Meredith English, who led teams at well-known consumer brands like Crocs and Daily Harvest, became the new CEO of Fracture, she recognized the custom…
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Send us a text Today I had a great conversation with Rachel Robillard of June Moon Florals. She enjoys designing in a contemporary style and her designs are breathtaking! Listen to hear what Rachel's favorite flower is and to hear her tips for increasing vase life. In this conversation Rachel offers some advice for floral design freelancers and tel…
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Imagine if 4-day work weeks didn’t only occur when a holiday weekend rolls around. Beyond more free time, do shorter work weeks also create financial gain? Today’s case study explores that question with Erin Diehl, founder of B2B professional development company, Improve It and best-selling author of “I see You! A Leader’s Guide to Energize Your Te…
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Send us a text In this episode I talk with Alisa Ellie, the founder and lead floral designer behind Malva & Moss, a floral design studio based in the San Francisco Bay Area. I loved our conversation so much. Alisa said, "Florals don't just decorate, they narrate a story about a space, a brand, or a person." I completely agree! I admire Alisa's rebe…
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This is a replay of episode 117, one of our team-picked top 10 case studies that we felt deserved an encore. We’re dissecting the case study of how Kim used creative negotiation tactics to turn a “no, we can’t afford you” response into a client paying $15,000 more than what they initially offered. If negotiating makes you sweat, Kim’s advice will g…
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This bonus episode is the perfect resource if you're trying to figure out ways to overcome your ideal clients' objections to your offer. Jocelyn Montemarano - founder of Scale Your Resonance - walks us through the 5 main objections your buyers may have, and how to overcome them. Jocelyn doesn't believe in coercion as a sales method, so listen in to…
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Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch? Today’s case study is a test of the perfect in between solution: selling a live cohort of an existing digital course with a low lift launch. Candice Ward, food photographer and monetization coach for other fo…
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Send us a text In this podcast I interviewed Wanpen and Miguel Ordonez. They have been married for 39 wonderful years. They demonstrate how it takes teamwork to make a garden thrive. Both Wanpen and Miguel grew up gardening - Wanpen in a small village in Northern Thailand and Miguel in New York. Listen to hear what is growing in their garden, how t…
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When is the right time to exit your business? For Suneera Madhani, it was after taking her fintech startup, Stax, from idea to unicorn - a moniker coined for the rare privately-held company that reaches a billion dollar valuation. After selling to private equity and finding a new CEO to lead the company’s next stage of growth, Suneera knew she want…
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I always say, the best business ideas come from looking outside your own industry. Today’s case study affirms just that. In 3 short years, this CEO has 3Xed her revenue without increasing her marketing spend AT ALL. In fact, she’s spending a fraction of what her competitors’ are, with greater success. The client acquisition engine that grew her bus…
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Send us a text In this podcast I interviewed Kate Carrico and Kira Memery, two incredibly generous flower farmers in central Virginia. They are the faces behind Blooms4Good. Kate and Kira sell their flowers at local pop-up events with 100% of the proceeds going to the non-profits they support!!! Yes, you read that right. 100% of what they earn goes…
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Is it ever a good idea to work for free? Many entrepreneurs wouldn’t consider it, especially after being in business for years, but this CEO makes a solid case for why selective pro bono work pays off - sometimes more than you would have even netted from charging for the original service. Tracy Marlowe, founder of marketing agency Creative Noggin, …
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This bonus episode on securing brag-worthy bylines pairs perfectly with Monday's case study on creating viral content for major publications using AI. Ericka Andersen - founder of Pitch and Publish Writing Co. - walks us through exactly how to pitch and get paid by media outlets to write content for them in your area of expertise or interest. Erick…
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Send us a text In this episode I interview Joan Fuller of Hidden Pond Farm all about the history and purpose behind her cut flower farm. Started as a way to raise money for farm animal sanctuaries and as an educational farm to teach others how to grow cut flowers, Joan and her husband Bill, are living life with a purpose! I'm planning a day retreat…
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Just in time for the release of the new Deadpool & Wolverine movie, you’ll love the story of how our guest caught the attention of Entrepreneur Magazine with a Wolverine costume and has since built a 9 years-strong content partnership with their publication. Ben Angel is an award-winning and bestselling author, entrepreneur, and influencer with ove…
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Our Q2 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating. For more in-depth, behind the business case study episodes from within our business, check out the C-Suite: https://ellenyin.com/c…
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Send us a text In this episode I get to talk with Mike Hines, a floral designer, instructor, entrepreneur and owner of Epoch Floral Design Company in Chicago. He is also the author of the book Uprooted, where he describes his floral design technique, philosophy and sources of inspiration. In this show Mike gives his best advice for florists - old a…
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Today’s case study embraces experimentation on several fronts - new audience, new content platform, and new offer. Seasoned online business owner and mentor to digital freelancers, Amy Posner, wanted to expand her audience beyond copywriters, so she got on LinkedIn, a platform she wasn’t active on previously, and tested a daily content strategy to …
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Send us a text Eugene Schied is a hobby gardener. He has been gardening for 27 years since buying his home in Vienna, VA. He lives down the street for me and his garden is just bursting with life and color. He even has a beautiful garden over his garage! For Eugene gardening is a means of artistic expression, an opportunity to connect with nature, …
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We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced ep…
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The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?” But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are actually unders…
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A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model? Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenu…
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Send us a text On this podcast I spoke with Amanda Green of Yonderyear Farm in the Shenandoah Valley. She is a flower farmer and full service wedding/event florist and she walks us through her tasks the week before a wedding. She also shares her method for perennializing her dahlia plants. Whether you are a flower farmer, florist or someone newly i…
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When you start a business, you wear all the hats - everything from operations to accounting to marketing to customer service. Eventually, you become your own roadblock to growth - so how do you get out of the weeds and hire the right people to join your team? To answer this question, we’re joined by Emily Reagan, founder of the Unicorn Digital Mark…
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Send us a text My guest, Karen Hugg, is a certified ornamental horticulturalist with 20+ years of experience designing gardens and teaching others about plants. She is also a writer and has written several novels and has had articles featured in many publications such as the Washington Post. In our conversation she describes the benefits of having …
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If you’re a longtime listener, you know getting in front of borrowed traffic is our favorite audience growth strategy, and today’s case study on hosting roundtables affirms why. Women’s leadership expert and founder of Safi Media, Eleanor Beaton, has successfully hosted 14 roundtables since Q4 2021, inviting aligned speakers to join her for hot but…
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Want to weed out the freebie seekers in your next launch? Try this pre-launch strategy on for size. Kelsey McCormick, founder of Coming Up Roses, knows that launch strategies are ever evolving, so she’s tested MULTIPLE top-of-funnel approaches ranging from challenges to workshops to quizzes. But she recently discovered that the best way to get inte…
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You may be overcomplicating your launches… While in the midst of a health scare juggling appointments, surgeries, and literally being unable to speak for periods of time, list-building expert and business matchmaker Linda Sidhu still pulled off a $330K launch. She didn’t use any of the traditional methods during her launch to promote her offer, lik…
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I was recently crowned Mrs. Oregon America! Curious what led me to compete in (and win) my first pageant? Many of you have been witness to my personal growth as a founder over the last 6 years, so in line with our usual practice of building in public, I’m sharing my experience as Mrs. Oregon America so far and how I plan to use my role to further o…
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As humans, we are subconsciously attracted to or trusting of things that feel familiar. Today’s case study examines how executive assistant Kiri Mohan, who also doubles as a coach for freelancers who work corporate jobs, used this to her advantage to double her revenue in one year - all while working 25 hours a week as a solopreneur. By implementin…
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Send us a text This is one of those podcast episodes where my whole perspective about gardening changed. Nicky describes gardening as a relationship, providing many benefits for both you and the creatures within it. At the same time, she speaks honestly about the barriers we face to spending time in the garden. You will come away with so much knowl…
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Send us a text I loved talking to Marianna Rappou, an agronomist, landscape architect and author of 100 Plants to Grow in Your Dream Garden. Marianna lives in Greece and is also a podcaster. She teaches her listeners how to grow a beautiful garden! In this podcast she gives great advice to encourage people who say they can't grow plants. She tells …
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Debt - especially personal or consumer debt - feels like a monster most people prefer to shove in a closet, so we’re grateful to get a rare and financially vulnerable testimony of what managing and paying off debt as an entrepreneur actually looks like from our guest, Taylor Aller. Despite making 6-figures as a multi-passionate registered massage t…
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ManyChat has entered the chat in a big way over the last few years, so we’re bringing you a practical case study from an entrepreneur who has successfully leveraged this to skyrocket her post engagement and sales. Video marketing strategist, Keenya Kelly, started using ManyChat in 2020 to gather leads and convert them into paying customers. Her str…
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If you are a longtime listener of our show, then you’re probably used to hearing our quarterly income reports, but this year we’re testing quarterly reviews instead! Don’t worry, you’ll still get access to new income report episodes, just on an annual basis instead. It's very important to us to continue to create financially transparent content, an…
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You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 Not clickbait! I recently went through a formal valuation process for my business to see what it’s actually worth, and whether selling (now or in the future) would make sense for its cont…
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Are you misallocating your company’s resources on a product that’s stunting your growth? Today’s case study investigates this dilemma. Michelle Razavi, CEO and co-founder of the gut-friendly food company, Elavi, recently faced this roadblock head on. After successfully launching the company in 2020 with collagen protein bars, she made the tough dec…
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You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 We’re rounding up our 7 best tips and guest insights on all things email marketing, from reducing unsubscribes to maximizing conversions. I’ll introduce each sound bite with the name of t…
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You don't need to break the bank to boost your business! Check out the 33 FREE resources available to you in Freebie Fest Vol.2: http://ellenyin.com/freebiefestv2 I sold out my brand partnerships retreat in 7 days… but trust me this launch was anything but smooth sailing. Hear how my waitlist responded to this offer going live and how I filled up a…
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Want to create your own branded app? Try Passion.io for free: https://passion.io/saas-free-trial?_go=ellen26 Recent studies show the average person spends 2 hours and 23 minutes a day on social media platforms, so imagine the power of capturing even a fraction of your dream customer’s screen time and diverting them from mindlessly scrolling to enga…
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Send us a text Missy is a micro flower farmer in the great state of Missouri, outside of St. Louis (where I was born!) She owns a turquoise flower truck named Rosalee and is the host of the Flower Truck Friends podcast. In this episode Missy talks about the easiest and hardest flowers to grow, her biggest gardening mistake and her children's book L…
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