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Join Chad Lauer and Chad Evans on their journey to inspire leaders to use adversity as motivation to do good in the world. This podcast will keep you on the edge of your seat by hearing inspiring stories of adversity and how to use it as Power to make a difference.
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The Digital Dominance Podcast is designed for local, service-based businesses navigating the dynamic landscape of SEO and Digital Marketing. We understand the unique challenges faced by medical clinics, plumbers, electricians, contractors, and many others in the service industry. Each episode will offer actionable SEO insights, digital marketing strategies, and practical tips to amplify your online visibility, attract local clientele, and allow you to not just participate, but dominate.
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Summary In this episode, Jeffro and Tony Hsieh discuss the importance of video marketing for service businesses. They highlight the need for clear and effective communication of value propositions and pain points through video content. They also explore the process of developing a video marketing strategy, including the creation of organic content,…
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In this episode, Chad Lauer and Chad Evans sit down with Kristy Teisher from eatshare.org to discuss her passion for connecting folks that are in need of a meal with people capable of delivering a meal in their own neighborhood. Eat Share is a collection of volunteers throughout north central Pennsylvania who bring warm meals to neighbors when it's…
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Summary In this episode, Jeffro and Garrett Miller discuss the importance of product market fit for service-based companies. They break down the elements that should be considered, such as audience, problem, offering, vehicle, revenue model, client acquisition, and sales. Garrett shares his personal experience of not having product market fit and t…
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In this episode, Jen Hartmann, the founder and CEO of NEAT, a boutique PR and marketing agency, joins Jeffro to discuss the importance of earned media and public relations (PR) for businesses. They explore the process of PR, building a PR strategy, and capitalizing on successful PR campaigns. They also discuss when it makes sense for small business…
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In this episode, Chad Lauer, Chad Evans, and Dave Tamkus sit down to discuss the pivots in their entrepreneurial journeys, their recent hot dog event in Shamokin, and the future of whynotshamokin.com. Lauer Media Company is launching a new sales company that performs sales as a service, Stone State Entertainment is pivoting to create a studio exper…
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Don Wexler revolutionized architecture with timeless, innovative designs. Starting his career when television dominated business advertising, Wexler observed the internet democratizing content distribution, allowing smaller enterprises to reach wide audiences affordably. He recognized the importance of engaging visuals, especially as consumers shif…
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Chad Lauer is an expert in sales and client relations, particularly vocal about the challenges of quota-driven sales environments in large agencies. He persistently advocates for the personalized approach that boutique agencies offer, emphasizing the importance of building solid, consultative relationships with clients over transactional interactio…
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In this episode, Chad Lauer, Chad Evans, and Dave Tamkus discuss sit down with Northumberland County Commissioner Meghan Beck. Megan brings a wealth of knowledge and fits right into our theme of using adversity as motivation. Meghan has been a major player in revitalization efforts in the town of Sunbury and at the county level. She discusses revit…
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Jordan Aspen is a virtual and hybrid event coordinator that helps people connect with their audience in a way that aligns with their values and desires, not just the algorithms of social media. She and her husband Paul help with all aspects of your virtual event, from software, to speakers, production, and more. Jordan Aspen shares her expertise as…
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Thomas Helfrich is most fondly recognized for his sassy demeanor and his expertise in marketing. As a regular guest on a popular podcast, he not only entertains with his lively personality but also shares valuable insights into building successful sales pipelines. At the helm of his own marketing agency, Thomas is committed to guiding solopreneurs …
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David Newman is a seasoned professional who recognizes the critical yet often overlooked relationship between marketing and sales in corporate landscapes. He distinctly understands that while marketing's role is to create the charm that draws potential clients to the table, the true sales journey begins once that first conversation sparks. Jeffro i…
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Craig Graham, Co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Comm…
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In this episode, Chad Lauer, Chad Evans, and Dave Tamkus discuss their whynotshamokin.com movement. The simplistic gesture of a wave and taking care of your neighbors. Mental health awareness and how it’s okay to not be okay. Lastly, they will be giving out free hotdogs on July 11th as a thank you for the support we have received from the podcast!…
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Craig Graham, co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Comm…
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Ben Albert isn't your typical marketer; he's a man whose professional journey has led him to embrace a "value first" philosophy. Shifting away from self-promotion, he focuses on building relationships and providing genuine value to audiences and clients. Ben believes that success comes not from declaring oneself the best, but from enhancing the liv…
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In this episode, Chad Lauer and Chad Evans welcome Scott Fabrizio and BJ Carpentier from Freedom Fighter Outdoors. The Goal of FFO is to raise awareness and seek public aid for needs, services and activities for injured veterans. Our events facilitate injured veterans in assisting each other through teamwork based outdoor recreational activities by…
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Charles Cormier gets 100 meetings per week using unconventional cold email tactics that leverage AI. He knows what works and what doesn’t, and he has refined the process to make cold email predictable and scalable. He founded a company called TopLeads where he helps set up these systems for his clients over and over again. He’s a true entrepreneur,…
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Janelle Amos is the Founder and Chief Strategist at Elevate Growth. She helps businesses create a comprehensive demand gen strategy that drives brand awareness, customer acquisition, and revenue growth. She’s passionate about keeping her promises to her clients, and she has a great track record of producing results for her clients. Janelle joins Je…
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In this episode, Chad Lauer and Chad Evans follow up on the Kurt Masser episode with our vision for the future. A vision is simply a desired state. We share our desired state of our entrepreneurship and our town. We discuss the leadership topic of the day, how to cultivate better leaders and stand for something worth following. We previously discus…
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Harvey Hirsch is a retired Direct Marketing & Sales Promotion expert specializing in New Business Development Strategies in the B2B space. His work for clients has earned over 100 industry and trade association awards, and the average response rate for his campaigns has been an astounding 50% when targeting “C” level decision makers. Harvey’s uniqu…
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Cal Fussman, a renowned journalist and raconteur, is a New York Times bestselling author, masterful storytelling coach, and world-renowned interviewer who has sat down with icons like Jimmy Carter, Muhammad Ali, and Richard Branson. Cal has an extraordinary ability to foster authentic connections and ask powerful questions that reveal profound insi…
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Inside the Customer's Mind: Unveiling the Secrets of Customer-Centric Marketing... with Shana Brewer
21:06
Shana Brewer is a dedicated professional who combines her love for animals with her skills in audience engagement to assist businesses and nonprofits. An active volunteer in a boxer rescue organization, Shana is deeply invested in the welfare of dogs. She advises groups on pinpointing and understanding their target audiences, with a strong emphasis…
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In this episode, Chad Lauer, Dave Tamkus, and Chad Evans follow up the why not shamokin episode by interviewing Kurt Masser. Kurt has had great entrepreneurial success and political success right here in our region. From growing up on a farm in Pitman PA to owning The Wayside Inn his family is well known on route 61. Kurt also used his business exp…
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Jeff Craven is a Certified StoryBrand Guide that specializes in working with consultants. He has been helping his clients communicate their value for over 10 years, and is great at helping people find their angle and turn it into messaging & collateral that makes decision makers sit up and listen. Jeff and Jeffro talk about the complexity of crafti…
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Everything you need to know to use content marketing in your business... with Jeff Mendelson
25:42
Jeff Mendelson is the host of the One Big Tip Podcast, and he also develops comprehensive digital marketing campaigns for any size business. He focuses on lead generation and ROI-based initiatives, helping entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns, and more. W…
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Why Not Shamokin? - Episode 13
1:35:00
1:35:00
در پخش در آینده
در پخش در آینده
لیست ها
پسندیدن
دوست داشته شد
1:35:00
In this episode, Chad Lauer and Chad Evans change the pace of the Lauer Power Podcast with a fun episode highlighting the past, present, and future of Shamokin, PA. A coal town that was once thriving and is now considered the poorest town in the state of Pennsylvania. Our guest is Dave Tamkus, a Shamokin native and historian of sorts. He is a talen…
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Azhar Siddiqui is a business strategist with a focus on the critical role of employees in service-oriented businesses. He recognizes that personnel costs are essential investments for providing quality services. Azhar advocates for hiring talent from around the world, which he believes levels the playing field for businesses everywhere. With this g…
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Rachel Lee is not just a branding expert—it's the psychological depth she brings to the rebranding process that sets her apart. Understanding that true rebranding involves profound internal changes as much as external aesthetics, Rachel skillfully navigates individuals and companies through the introspective journey of shifting identity. Jeffro is …
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In this episode, Chad Lauer and Chad Evans discuss the leadership topic, 'Servant Leadership.’ Our guests are Eric and Kari Boyer. Eric and Kari own IV coffee in Sunbury, PA, Underdog Electric in Mifflinburg, PA, and imminently-opening Refuge Church in Shamokin, PA. They are truly inspirational, as they open up about their adversity in an raw and i…
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Chuck Anderson is an expert in selling high-ticket coaching and consulting services. He understands the critical role that a steady flow of consultation calls plays in the success of such services. To address the challenge of generating these calls, Chuck advocates for the use of free webinars as a key promotional tool. Jeffro interviews affiliate …
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Austin Falter is an enthusiastic and driven video marketer who eagerly awaits the release of reports from massive agencies. With a keen eye on trends, he is excited to see what small businesses are using and what is making money. As he eagerly anticipates the upcoming reports, Austin is determined to stay ahead of the curve in the ever-evolving wor…
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In this episode, Chad Lauer and Chad Evans discuss the leadership topic of lifelong learning. Our guest is Harry Mathias, former Superintendent of Central Columbia School District in central Pennsylvania, owner of Mathias Educational Leadership Consulting, LLC, consultant to Danville Area Community Center, former head football coach at Central Colu…
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Julie Cortés, also known as the Freelance Rockstar, started her business before self-employment was cool and popular. She works with ad agencies, design studios, corporations and small businesses to elevate their brands through promotional copywriting. She has created a framework based on over 25 years as a copywriter & 20 as the founder of The Fre…
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Chase Barmore is the co-host of the Sales Players podcast, and a Strategic Account Executive at Hyros, one of the top ad tracking and attribution platforms. He has a deep understanding of campaign tracking and optimization, and a wealth of experience from launching two companies, plus helping his company grow from 0 to 1 million in annual recurring…
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In this episode, Chad Lauer and Chad Evans discuss the leadership topic, 'Thinking Big.' Our guest is Bill Hauser, Chad Lauer's former colleague. Bill is the founder and CEO of THE SMB Team. He opens up about harnessing control of his mental health, discussing the impact of his diagnoses of anxiety disorder and hypomania on his trajectory as an ent…
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Jim Schulze is a leading expert in lead generation and consumer intent. With a focus on high-quality leads generated through genuine interest, such as through Google ad searches and social media postings, he is dedicated to connecting businesses with valuable opportunities for growth and success. They explore the variation of leads, the importance …
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Chris Lipper has worked in finance on Wall Street and with entrepreneurial companies. He has experienced the transition to becoming publicly traded and understands the loss of control and power that can come with it. Chris continues to navigate the finance industry with valuable insight and perspective. Jeffro sat down with guest Chris Lipper, the …
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In this episode, Chad Lauer and Chad Evans discuss the leadership topic, 'Curiosity Fuels Innovation.' Our guest is Kelly McCarthy, Chad Lauer's cousin and fellow Coal Region kid turned NASA Program Specialist. Kelly is the current lead on NASA’s Artemis I Moon Trees Education Activity. She is a National Science Foundation Albert Einstein Distingui…
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Christine Campbell-Rapine is the person you want to talk to if you need help figuring out what activities will drive revenue in the next 90 days. Christine helps creatives and professionals build six and seven figure businesses by creating a client growth engine that attracts buyers who are eager to invest in your services. They discuss the strateg…
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Nick Saller is a business consultant specializing in turning struggling businesses around. With a talent for identifying blind spots and a willingness to embrace change, he helps resistant owners find success. His dedication and innovative approach make him a standout in the consulting world. They discuss the common pitfalls of clinging to the stat…
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In this episode, Chad Lauer and Chad Evans discuss the leadership topic, 'Leading in Crisis.' Our guest is Evan Gajkowski. Evan is a nurse practitioner and the former ECMO coordinator at Geisinger Health System in Pennsylvania. He boasts numerous medical journal publications as first author, as well as many conference presentations, but most import…
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Clay Hicks is a seasoned networker and marketing expert who believes that networking is where it all begins. He emphasizes the importance of taking the first steps to build trust and understanding. Clay's approach to networking involves attending events, inviting others to one-on-one meetings, and focusing on earning trust with each other. His prac…
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Danny DelVecchio is a podcast host and social media enthusiast who found his passion for social media through the promotion of his own podcast. Starting out with little knowledge of how to promote his podcast, he began fumbling around and making mistakes, but eventually figured out how to effectively use social media to reach a wider audience. Jeff…
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In this episode, Chad Lauer and Chad Evans discuss the leadership topic, 'Being Prepared.' Our guest is Bryan Majors. Bryan is a major entrepreneurial and inspiration force, owning three successful businesses including a cultural clothing brand that spreads motivational messaging across communities. Bryan stands as a retired professional basketball…
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Mark Savant is a passionate advocate for embracing emerging technology, particularly in the SEO world. With a focus on helping businesses succeed on Google, he is dedicated to preparing them for the impact of technological advancements on workflows, processes, and marketing strategies. Mark is committed to helping businesses adapt to the ever-chang…
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Carla Cherry is a person who has gone through a transformation in her life. Several years ago, she became tired of the cycle of making progress and then regressing in her personal goals. Today, Carla is dedicated to helping others uplevel themselves while also upleveling their businesses, creating a connected and supportive community for all. Carla…
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In this episode, Chad Lauer and Chad Evans discuss the leadership topic, 'getting out of your comfort zone.' Our guest is the owner of Resurrection Movement Studio, Hide Horikoshi. Hide tells his inspiring story of channeling adversity in his life into giving back to his community. He discusses his story of moving from Japan to New York at the age …
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Defne Gencler is a marketing professional who understands the importance of clear and effective copy on a website. She has seen many businesses make the mistake of putting too much focus on design and development, while neglecting the significance of well-crafted copy. Jeffro and guest Defne Gencler discuss the importance of effective copywriting a…
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Jimmy Newson is a business strategist who is passionate about helping small businesses succeed. He understands the common misconception that strategy and vision are only for big businesses, and he is on a mission to change that mindset. Jimmy knows that investing in the foundational elements of a business is essential for long-term growth, and he i…
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In this episode, Chad Lauer and Chad Evans discuss the leadership topic of ensuring team members are on the right seat of the bus. Our guest is Paul Smith, a member of the band The Badlees and owner of Eight Days A Week Studio, where we are so fortunate to produce this podcast. Paul shares his entrepreneurial story, as well as his journey with a fa…
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